Barbagallo Watch Sures up Market Position with Bonfire Engagement

Barbagallo Watch, the Perth home for exclusive international timepieces, expanded into a ritzy new retail environment and added coveted brands, Patek Philippe and Bvlgari, to its portfolio in late 2019.

While 2020 has been challenging for most retail operators, Troy Barbagallo, owner, and manager of Barbagallo Watch, recognises a unique opportunity in the luxury watch market.

The well-known Perth entrepreneur has engaged digital performance agency Bonfire, to help double down on their digital marketing and expand their retail operations.

Bonfire CEO, Clay Cook stated “It’s always a pleasure to work with clients like Barbagallo Watch, who deliver such a premium experience, and value the importance of quality and performance. Traits that we hold in high regard at Bonfire.”

Boasting an impressive portfolio of exclusive brands like Audemars Piguet, Zenith, Dior,  U-Boat, Bremont, Maurice Lacroix and SevenFriday, complimented with an equally luxe range jewellery, eyewear and luggage, Barbagallo Watch is the pinnacle of retail opulence in Perth.

Add to that a sumptuous home in Brookfield place offering clients a welcoming lounge, a private dining space and a refreshment bar, and visitors are assured of unique experience.

Mr Barbagallo understands the importance in building an online presence that reflects the high-end quality he developed in his bricks and mortar operations, which is why Bonfire was engaged to develop a complimentary digital strategic for the company.

“What an opportunity! I’ve had the pleasure of appreciating the retail experience at Barbagallo Watches. We’re excited to be working with such a successful WA brand to help them forge forwards digitally through a strong SEO strategy.” said Bonfire’s Senior Digital Advisor, Alex Gavalas.

Leveraging years of experience in executing high performing retail digital strategies, Bonfire’s team are well positioned to deliver on Barbagallo Watch’s branding and acquisition goals.

Mr Barbagallo confirmed “The quality of brands is a key part of my own business strategy and I look for the same from the partners I engage. Bonfire’s reputation and client list is very impressive.”