Behind The Work

A page doesn't rank as a Word document. Michael Chen, our Technical SEO Lead, on why the real SEO work starts after the optimised copy is approved.

Persich Personal Injury has announced the launch of its new brand campaign, “Not our first time”, highlighting the jarring contrast between a routine day and the moment an accident changes everything.

Western Australian women’s health organisation Luma has launched a powerful new brand campaign ‘We Hear You’, developed in partnership with Bonfire.

AI is changing how people search and how often they click. With zero-click results becoming the norm, traditional traffic metrics no longer tell the full SEO story. Senior Media Strategist Nicole Ryan explains how Bonfire is adapting our SEO approach for AI-driven search, from making content easier for machines to interpret to tracking visibility in new ways.

As a performance-led agency, we’re used to driving bottom-of-the-funnel results. So when it came to running a brand awareness campaign for ourselves, we applied the same strategic discipline — with a few key shifts in focus. Here’s a behind-the-scenes look at our programmatic ‘We Found You’ campaign.

Hayley’s journey so far has been built on adaptability, driven by a passion for digital marketing, and shaped by meaningful connections. Her advice for those entering the industry: stay curious, keep learning, and always align your work with what matters most to you.

Walking with his brother Peter and their mother, they bumped into Peter's university friend, Andrea Ivins. That meeting led Peter to a role at ‘ineedhits’, a business that brought the Gavalas brothers into digital marketing. George soon joined Peter, and in 2005, Alex joined his brothers, starting with link-building and mastering SEO fundamentals. "Life is full of sliding door moments," he reflects. "None of this might have happened if it hadn't been for seeing Andrea that day." 

Brodie McMaster didn't take the typical path into digital marketing. "I dipped in and out of different fields," she explains. "I've always loved being creative, but I set the bar so high for myself that burnout wasn't far behind." This self-awareness led Brodie to seek a career that balanced creativity with structure—and she found her niche in digital marketing.

Discover how Bonfire’s Recipe Books solve recurring business challenges efficiently for our clients. Recipe Books empower our Performance Media and SEO teams to readily tackle various problems, driving consistent client success across industries.

Sarah's journey showcases the value of balancing structure with creativity in SEO. Her advice for newcomers is simple yet powerful: find your own balance, make an impact, and remember—simplicity often wins. 

We sat down with Rob Di Giovanni and Madi Barnao to learn about their approach to Bonfire's marketing and how they plan to deliver more value to clients in 2024.

Bonfire's Content Manager explores the role of content in modern digital marketing and how the Content Team at Bonfire delivers outstanding results for our clients.