Events

Around 100 marketers brought their questions on AI search, AI Max and landing pages to Multiplier Melbourne. Brodie McMaster and Evan Dela-Grammaticas answer the seven we ran out of time for.

AI is removing friction from how customers search, decide and buy. The sessions at State of Social ’26 asked what that leaves for human judgement.

The advertising decisions that feel most reasonable are often the ones costing brands the most. We unpack Brodie's masterclass on why those instincts hold up at modest spend, break down at scale, and what better diagnosis looks like.

There’s a growing gap between how people search and how we measure it. AI-generated answers are shaping decisions before users ever click through to a website. The problem is, most reporting doesn’t capture any of it. This piece unpacks where that influence is happening, why it’s being missed, and how to start measuring it properly.

For its eighth year, State of Social took over Optus Stadium under a theme that matched the moment: REFRESH. The number eight, as I'm sure we're all aware, becomes the infinity symbol when tipped sideways, a nod to constant renewal. Whether it suggests endless possibilities or the dreaded spinning wheel on your laptop, the call is the same: refresh.

WA marketers packed the Duxton to rethink how they plan, target and measure. These are the themes (and takeaways) shaping tomorrow’s campaigns—straight from Google and Bonfire.

With the brightest minds and visionaries from around the globe, speakers within creatives and strategy this year challenged our thinking of why being “stupid” can be smart, how to stay true to your brand DNA, and how to respond if someone says, “I want to do something in gaming.” 

Discover AI's transformative role in marketing and Google's new AI Overviews with a recap of our recent event, AI in Action.

On 2nd November 2023, Dan Richardson, Yahoo’s Director of Data & Insights (AUSEA) was invited to speak to an audience of 100 marketers about the future of data. He covered the impending Australian Privacy Act review, how to evaluate your organisation’s data maturity, and the key tools ushering in consent-driven marketing. This post is a recap of the key themes from Richardson’s presentation.

Authenticity, community building and technology ruled discussions at this year's State of Social. We've unpacked the key insights from the two-day marketing event.

Data-driven strategies have become the bedrock of marketing success. To unlock the full potential of your campaigns, you need to understand the tools that collect and analyse your data.

Back for its fifth year, State of Social ‘22 went bigger and better with Bonfire by their side. Held at Optus Stadium on the 23rd and 24th of August, Perth put on the weather for all of the speakers who flew in from over east and overseas. This year’s theme was “What’s your MVP?”