Private: Betts Group Steps Up Online Success With Bonfire
When you think of Australian shoe brands and retailers, it's hard to go past The Betts Group.
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Bonfire has been chosen as the digital marketing partner of one of Australia’s largest ‘fast fashion’ companies, Tiger Mist.
The fashion label is recognised as one of Australia’s social media success stories with an already enviable following, including over 800,000 Instagram followers. Their range of clothing is a favourite among fashion-conscious females across the globe and is sold through big-name retailers including Myer, ASOS and Forever 21.
However, given the fast-paced nature of the fashion industry, multi-channel digital strategies are paramount for sustained success. Our team have identified several exciting market expansion opportunities for Tiger Mist, through an integrated search marketing strategy.
Despite being based in Melbourne, the Tiger Mist team don’t see this as a barrier and we’re in fact inspired by the results we’re achieving with Bonds.
News of this appointment has been featured in Campaign Brief and B&T.
