Company News

Our Head of Innovation, Sam Gabell, shares his thoughts on Google’s announcement to sunset Universal Analytics and what it means for marketers.

Our newly elevated General Manager of Growth, Rene LeMerle, spoke with Mediaweek Australia about his new remit and Bonfire's future expansion plans for 2022.

Last week, Google recognised the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of its Google Partners Program.

LeMerle joined the agency as Marketing Manager in 2005. During his tenure, the agency has accomplished many significant milestones including the launch of the Bonfire brand, various agency of the year awards and it continues to achieve record revenue YoY.

Another year draws to a close. While the world has grappled with plenty of challenges in 2021, all of which are very well documented, we’ve been very fortunate here at Bonfire and in Western Australia.

And on year end, it’s valuable to take a moment to reflect on the year that was, hopefully with plenty of highlights to appreciate.

As Dirty Clean Food expands its online pantry, alongside its established brand activism pursuits, Bonfire joins the team to boost e-commerce sales and online visibility.

We were thrilled to join Advertising Council Australia’s JumpStart program for the first time this year. The program offers tertiary graduates a unique opportunity to meet with some of Perth’s top agencies and provides an insight into all possible job roles and career paths within advertising, digital and media.

The Perth Podcast Festival ran from the 4 – 11 November and showcased WA’s thriving media community. Run by Spacecubed and Murdoch University, the festival had an action-packed schedule of events!

There were over 300 nominations for the 2021 awards, with the awards aiming to celebrate incredible, data-driven women within the digital industries and the organisations that support them, by acknowledging them on a national stage.

In a Gruen-style pitch process, 44 Edith Cowan University master’s students presented their creative and strategic thinking to the team.

Last Thursday, AMI announced the WA finalists for its 2021 Awards for Marketing Excellence, naming Bonfire a finalist for Marketing Agency of the Year. Our very own Rene LeMerle was also named finalist for Chief Marketing Officer of the Year!

Steadyrack has revolutionised bicycle storage around the world with its vertical bike racks. The WA family owned and run business has engaged Bonfire to help double down on their digital marketing and capitalise on a growing global market.