Industry Buzz

As 2024 winds down, we look to the horizon of 2025, a year projected to redefine digital marketing.  To anticipate the trends ahead, we asked our team leads, managers and executives to share their insights on what's next for the industry.  

With the brightest minds and visionaries from around the globe, speakers within creatives and strategy this year challenged our thinking of why being “stupid” can be smart, how to stay true to your brand DNA, and how to respond if someone says, “I want to do something in gaming.” 

Prepare for Google's future of search. This guide explores how Australian marketers can adapt to AI-driven search results. Learn about adapting SEO, content creation, and multi-channel strategies for AI Overviews' impact on user behaviour, brand visibility, and ad efficacy.

Bonfire's SEO Manager explains everything you need to know about Google's new Search innovation, AI Overviews.

We're thrilled to be named a Google Premier Partner for 2024, for a ninth consecutive year.

Change is finally coming. Be prepared by understanding what changes have happened, what the future holds, and how to transition from third-party data to first-party.

On the cusp of 2024, dive into the nexus of authenticity and AI in social media marketing to be prepared for the coming year. Experts predict - and explain - how tailored strategies and genuine connections can elevate your ROI.

On 2nd November 2023, Dan Richardson, Yahoo’s Director of Data & Insights (AUSEA) was invited to speak to an audience of 100 marketers about the future of data. He covered the impending Australian Privacy Act review, how to evaluate your organisation’s data maturity, and the key tools ushering in consent-driven marketing. This post is a recap of the key themes from Richardson’s presentation.

The report explores the rise of fan-creators, the use of multi-format video and the impact of AI on increasing engagement with the modern audience.

The digital marketing industry never sits still, and one of the most important privacy changes is about to happen. Find out Google's newest update on the deprecation of third-party cookies.

Bonfire was recognised as a finalist for the 2022 Digital Agency of the Year award at the Campaign Brief WA Awards last month.

Marketers face a paradox of delivering meaningful digital interactions whilst their audiences are demanding greater privacy. How can we establish strong, loyal connections whilst meeting conflicting expectations?