Industry Buzz

The unique events from 2020 have set a precedent for change and progress in the digital marketing industry. SEO Manager Matt Elshaw, and Digital Advertising Manager Gabe Mach, share the top digital marketing trends in 2021 to inform marketers proactively preparing for the year ahead.

There is a pending Apple iOS 14 privacy update (likely coming in the next month) which will prompt users to manually acknowledge whether they wish to allow Apps to track & share their private data.

In response to the dramatic changes in consumer expectations and behaviour, Google has sought to revolutionise the foundations of analytics on a broad scale. The new Analytics platform will build upon the foundation of the App + Web property launched late last year.

The industry is undergoing an evolution to deliver personalised and meaningful experiences without compromising privacy. This shift has been headlined recently by the change in usage of third-party data to first-party data.

Google announced its third broad core algorithm update for 2020 via Twitter. The official rollout commenced at approximately 1 pm Eastern Time on Thursday, December 3rd 2020.

Rising privacy concerns have influenced key players in data technology and government regulations to design a more secure digital experience for users. The recent pandemic prompted a rapid change to virtual life, increasing consumer concern on the use of personal information via website data collection.

Google’s core focus for 2020 has been to improve overall user experience through the application of AI technologies. To break down the key insights from this month, we’ve created a list of five of the most significant updates.

COVID has changed certain aspects of selling in Australia, leaving sales professionals concerned about the potential impact of the coronavirus in the future.
In LinkedIn's annual State of Sales Report, they surveyed 1,000 buyers and sellers in Australia to uncover key emerging and enduring trends.

Unsurprisingly, many businesses have had to completely change their digital marketing strategy as a result of the coronavirus (COVID-19) pandemic.

The coronavirus (COVID-19) pandemic has changed a lot. For businesses, the current climate is an opportunity to be agile and adapt your approach to digital marketing.

With 2020 off and racing, now is the time to adapt to the rapidly evolving changes in digital marketing.

It didn’t take long for Google to release its first confirmed core algorithm update of the year, announcing the release of its January 2020 Core Update on January 14.