Tools & Tips

Bonfire's Head of SEO Matthew Elshaw addresses Google's upcoming Core Web Vitals update outlining the potential impacts and ways to measure and improve website performance.

Designing a marketing strategy in today’s digital landscape can be an overwhelming feat. Search Engine Optimisation (SEO) is the key to long-lasting brand awareness, increased web traffic and successful lead conversion. This blog outlines five ways SEO can add value to your marketing strategy.

Significant disruption caused by the COVID-19 pandemic has prompted B2B marketers worldwide to refocus on strategic recovery and digital marketing tactics. Australian Marketing Institute (AMI) and Green Hat’s recent research report provides an extensive review of the major B2B marketing industry trends from 2020’s unpredictable business landscape.

There is a pending Apple iOS 14 privacy update (likely coming in the next month) which will prompt users to manually acknowledge whether they wish to allow Apps to track & share their private data.

The industry is undergoing an evolution to deliver personalised and meaningful experiences without compromising privacy. This shift has been headlined recently by the change in usage of third-party data to first-party data.

Rising privacy concerns have influenced key players in data technology and government regulations to design a more secure digital experience for users. The recent pandemic prompted a rapid change to virtual life, increasing consumer concern on the use of personal information via website data collection.

COVID has changed certain aspects of selling in Australia, leaving sales professionals concerned about the potential impact of the coronavirus in the future.
In LinkedIn's annual State of Sales Report, they surveyed 1,000 buyers and sellers in Australia to uncover key emerging and enduring trends.

At Bonfire, we've taken a very proactive approach to the Coronavirus (Covid-19) pandemic, which we'd like to share with you.

On the 10th of June, the Google Webmasters Twitter account announced a slight but helpful change to the Google Search Console performance report.

The Mobile-First Index has created an irreversible change to how Google crawls and indexes the web.

We’ve been writing about it for months and now it's finally arrived. Last night we received our first round of mobile-first index notifications for Australian (.au) domains.

If you use the plugin Contact Form 7 on your WordPress website, you may have noticed that recent changes have broken form submissions and event tracking, specifically with the removal of the ability to use “on_sent_ok” in additional settings.