App-ocalypse Now. There is a pending Apple iOS 14 privacy update (likely coming in the next month) which will prompt users to manually acknowledge whether they wish to allow Apps to track & share their private data. Learn more
Harnessing the Power of First-Party Data in Digital Marketing The industry is undergoing an evolution to deliver personalised and meaningful experiences without compromising privacy. This shift has been headlined recently by the change in usage of third-party data to first-party data. Learn more
Google’s Privacy Playbook: Preparing for the Future of Digital Marketing Rising privacy concerns have influenced key players in data technology and government regulations to design a more secure digital experience for users. The recent pandemic prompted a rapid change to virtual life, increasing consumer concern on the use of personal information via website data collection. Learn more
LinkedIn’s State of Sales Report 2020 COVID has changed certain aspects of selling in Australia, leaving sales professionals concerned about the potential impact of the coronavirus in the future. In LinkedIn's annual State of Sales Report, they surveyed 1,000 buyers and sellers in Australia to uncover key emerging and enduring trends. Learn more
Selling Through Uncertainty Webinar Insights The coronavirus pandemic has created a lot of uncertainty for businesses. To help you overcome this period, here are the top 5 insights from Bonfire's Selling Through Uncertainty webinar. Learn more
Bonfire’s approach to Coronavirus (COVID-19) At Bonfire, we've taken a very proactive approach to the Coronavirus (Covid-19) pandemic, which we'd like to share with you. Learn more
SEO Tool Update: Google Search Console On the 10th of June, the Google Webmasters Twitter account announced a slight but helpful change to the Google Search Console performance report. Learn more
Mobile-First Tools & Resources The Mobile-First Index has created an irreversible change to how Google crawls and indexes the web. Learn more
Google Sends First Round of Mobile-First Index Notifications for Australian Domains We’ve been writing about it for months and now it's finally arrived. Last night we received our first round of mobile-first index notifications for Australian (.au) domains. Learn more
How To Set Up Contact Form 7 Event Tracking in GTM Without “on_sent_ok” If you use the plugin Contact Form 7 on your WordPress website, you may have noticed that recent changes have broken form submissions and event tracking, specifically with the removal of the ability to use “on_sent_ok” in additional settings. Learn more
10 Tips to Kick-Start Your Marketing Strategy This Festive Season If you're looking for an easy way to get a head start on your Christmas marketing campaign, you've come to the right place. Learn more
Checklist: How to migrate your website from HTTP to HTTPS Starting October 2017, Google have announced they will be showing a ‘Not Secure’ warning on any website containing a web form that’s loaded over HTTP, the unsecured version of the HyperText Transfer Protocol. Learn more