Tools & Tips

Discover how Bonfire’s Recipe Books solve recurring business challenges efficiently for our clients. Recipe Books empower our Performance Media and SEO teams to readily tackle various problems, driving consistent client success across industries.

Black Friday, Cyber Monday, and Boxing Day are fast approaching, and consumers are balancing holiday excitement with tighter budgets. Senior Advisors Evan Dela-Grammaticas and Alex Gavalas offer their perspectives on how today’s economic conditions influence these critical shopping events.

Search engine results pages are constantly evolving, blurring the lines between Paid and Organic results. By adopting an integrated SEO and SEM search strategy, you can achieve greater efficiencies and ultimately improve your overall search performance.

With the brightest minds and visionaries from around the globe, speakers within creatives and strategy this year challenged our thinking of why being “stupid” can be smart, how to stay true to your brand DNA, and how to respond if someone says, “I want to do something in gaming.” 

Learn why CPC has risen by 41% and CPM by 64% over the past five years and find out how to adapt your strategies and budgets to these changes.

Learn how to optimise your content for Google’s new AI Overviews. Caitlin Willing shares user-focused strategies to ensure visibility and relevance in search results.

User interactions with ads have changed over the last four years. Our Performance Media Lead explores this change and how it has lead to the rise of programmatic advertising in Australia.

We researched over 200 keyword phrases about Australian brands and discovered what drives AI-generated responses. Dig into our research to learn how you can guarantee brand visibility in Google's AI Overviews.

Prepare for Google's future of search. This guide explores how Australian marketers can adapt to AI-driven search results. Learn about adapting SEO, content creation, and multi-channel strategies for AI Overviews' impact on user behaviour, brand visibility, and ad efficacy.

Bonfire's SEO Manager explains everything you need to know about Google's new Search innovation, AI Overviews.

Change is finally coming. Be prepared by understanding what changes have happened, what the future holds, and how to transition from third-party data to first-party.

On the cusp of 2024, dive into the nexus of authenticity and AI in social media marketing to be prepared for the coming year. Experts predict - and explain - how tailored strategies and genuine connections can elevate your ROI.