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Remarketing: The New Tool In The Digital Marketing Arsenal

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16th July 2014 in

If only there was a way business owners could re-engage visitors who’ve left their website….

We’ll let you in on a little secret… there now is!

Remarketing is a clever way to connect with your website visitors who haven’t made an immediate purchase or enquiry. It allows you to position targeted ads in front of these visitors – as they browse elsewhere around the Internet including while they’re watching a YouTube video or shopping on eBay.

Recent reports show that on average, people spend 96% of time online on websites versus 4% of their time on search engines. So while, SEO and Google AdWords are still incredibly important to an overall marketing plan, Remarketing is a complimentary strategy that gives your brand a lot more reach.

Here’s a visual showing how Remarketing works:

Bonfire now offers Remarketing campaigns.  For more information on how our Remarketing specialists can help, click here.

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