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Search Recap: Google’s AdWords rebrand, Google My Business Agency Dashboard launch and more

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20th July 2018 in

Want your business to stay ahead of competitors and grow online? With a plethora of exciting changes, updates and new releases occurring in the search marketing space, it can be overwhelming for marketers and business owners to keep up. Unsure where to start or how to decipher what really matters? Simply cast your eyes over my top five picks.

This month I look at the results of Google’s search spam reduction efforts, clarified 8 common Mobile-First Indexing issues, the exciting new Google My Business Agency dashboard, Google AdWords rebrand and the brand new Google URL inspection tool.

1. Google reduces the number of search spam messages

In Google’s quest to reduce spam in their search results, they’ve revealed statistics on what they’ve achieved so far. Compared to last year, Google has sent 3 million less manual action messages to website owners. They have also detected and removed more than 80% of hacked websites from search results, sent over 45 million notifications alerting website owners of issues to their site affecting their ranking plus more. Learn more here.

2. Mobile-first indexing SEO clarified

Following the launch of Google’s mobile-first index, there have been a few misconceptions in the industry about how it works and the implications for webmasters. To provide some clarification, Google has issued their own list which covers URLs, crawl rate, cache bug, speed update, hidden UI content, desktop sites and ranking boost. Find out more.

3. New Google My Business Agency dashboard has launched

Have you heard? The brand-new Google My Business Agency Dashboard has launched! It allows local marketing agencies and platform partners to manage multiple Google listings in a more streamlined and productive way. Key features include that there is no limit on the number of listings managed under one account, agencies can send and receive invitations to manage listings and much more. Learn more here.

4. Google AdWords is now Google Ads

After almost 18 years, Google has rebranded AdWords to Ads. The move was made to simplify their products for advertisers and publishers, so they could be more accessible to consumers across different channels. DoubleClick advertising products and Google Analytics 360 Suite are now Google Marketing Platform, while DoubleClick publisher products and DoubleClick Ad Exchange are now Google Ad Manager. Find out more here.

5. Google’s new URL inspection tool unveiled

Curious as to how Google indexes a specific URL? Google has unveiled a new feature called the URL inspection tool in beta Google Search Console to provide in-depth information about your pages including AMP errors, structured data errors and indexing issues. It should be available to all users over the coming weeks. Discover more here.


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