Unsurprisingly, many businesses have had to completely change their digital marketing strategy as a result of the coronavirus (COVID-19) pandemic. As Australia begins to ease social distancing restrictions, marketers and business owners are looking forward.
To maintain a competitive advantage, here are the top search marketing news and updates you should be aware of.
1. Google’s May 2020 Core Update
Google has finished rolling out its latest broad core algorithm update. Dubbed the May 2020 Google Update, it appears to be directly related to changes in user search trends as a result of COVID-19. For example, big retail brands like Amazon and Etsy have benefited greatly. Learn more here.
2. Free Google Shopping Ads
Big news for retailers, Google has introduced free Shopping listings to assist businesses negatively impacted by COVID-19 restrictions. Now live in the US, the global rollout is expected by the end of the year. In anticipation, discover the main benefits for your business here.
3. Google My Business Reviews Return
Missed your Google My Business reviews? This month, Google resumed its local reviews feature which was suspending during the height of the COVID-19 crisis. Now businesses can continue management of their reviews, including viewing and responding to new reviews posted during the suspension. Learn more here.
Was your business impacted by the latest Google algorithm update?