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Steadyrack Partners With Bonfire To Capitalise On A Growing Global Market

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16th September 2021 in

Steadyrack, has revolutionised bicycle storage around the world with its vertical bike racks. The WA family owned and run business has grown into a global entity with Steadyracks installed in offices of some of the world’s biggest brands including Apple, Facebook, and Google.

With e-commerce sales at an all-time high, Steadyrack engaged digital performance agency Bonfire to help double down on their digital marketing and capitalise on a growing global market.

Steadyrack’s Marketing Manager, Andrew Douglas said the agency was selected for their specialist skillset and impressive track record working with e-commerce brands.

“It’s been an exciting time at Steadyrack as we continue to capitalise on our rapid growth. With the cycling industry experiencing unprecedented demand, enlisting Bonfire’s expertise in SEO to help capture more of this attention globally is going to be a key growth pillar as we move forward.

We’re looking forward to working closely with a team as knowledgeable and experienced as Bonfire in this space. We’re also very excited to unleash the team on our new product range, launching soon, to prove how Steadyrack really does make enjoying all types of sports easier for everyone.”

Bonfire CEO Clay Cook added that the agency was excited to partner with Steadyrack and lead its digital marketing strategy.

“What an opportunity! Most of the team are avid cyclists so we installed Steadyracks in our office a few years ago to store their bikes after the commute to work. They’re excited to be working with such a successful WA brand”.

Bonfire’s Senior Digital Advisor, Evan Dela-Grammaticas was instrumental in developing the strategy to help Steadyrack gain exposure in a highly competitive market.

“We’re looking forward to working with the Steadyrack team to help grow their business in a tough global market”.

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