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Strategic hires expand Bonfire to 47 staff

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13th March 2020 in

As a digital performance agency, growth is at our core. To continue to deliver the best results for our clients, we have added four new “bright minds” to our team.

We’re excited to introduce Sam, Hayley, Celine and Annie. Coming from a diverse range of backgrounds and industries, discover their unique contributions below.

SAM GABELL, DATA & INNOVATION MANAGER

Sam Gabell has been appointed the agency’s first Data and Innovation Manager to spearhead marketing and business effectiveness through innovation and data-driven optimisation.

With over sixteen years’ experience, his strategic thinking and technical solutions have empowered some of Australia’s largest brands such as BONDs, Bankwest and Water Corporation.

HAYLEY BONEHAM, MARKETING MANAGER

Strengthening Bonfire’s marketing team in the newly created Marketing Manager role is Hayley Boneham.

She brings valuable client-side experience from the aged care, education and government industries, as well as experience crafting integrated B2B & B2C marketing communication strategies.

CELINE MUIR, ACCOUNT EXECUTIVE

Celine Muir joins the account managers team as a seasoned Account Manager from the East Coast.

Her experience in the search industry, including successful campaign management for a range of national brands, is a great contribution to the agency.

ANNIE LOO, PEOPLE & CULTURE OFFICER

Bonfire’s commitment to its high calibre team was the catalyst for Annie Loo’s appointment as People and Culture Officer.

Annie’s remit includes a clear focus on the employee experience, developing strong HR systems and driving a culture of high performance.

Combined with other recent hires, the agency’s total number of employees has grown to 47. This is the largest headcount in Bonfire’s history, which has also made us one of the biggest marketing agencies in Western Australia.

We’re always on the lookout for new talent. If you’d like to find out more about working at Bonfire, click here.

L – R: Celine Muir, Annie Loo, Sam Gabell and Hayley Boneham

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