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The Year in Review – Bonfire 2021

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23rd December 2021 in

Another year draws to a close. While the world has grappled with plenty of challenges in 2021, all of which are very well documented, we’ve been very fortunate here at Bonfire and in Western Australia.

And on year end, it’s valuable to take a moment to reflect on the year that was, hopefully with plenty of highlights to appreciate.

The West Australian agency community has been buoyant to say the least, with many of our industry peers agreeing that 2021 was one of the busiest in recent times. Spurred on by solid local economic conditions and confidence, there was an abundance of work to go around.

We’re proud of how we navigated 2021 here at Bonfire on many fronts, but importantly staking our claim to some of the great marketing work to come out of WA.

In 2021, we welcomed over 75 great brands to the Bonfire family, which included the likes of Student Edge, Steadyrack, RAC Parks & Resorts, AIM WA and Dirty Clean Food. These additions bring our client roster to over 230 brands that trust us with growing their businesses.

Of course, delivering leading digital performance requires a serious team of talented people. And even though talent has been extremely hard to find and retain, we managed to secure 13 new additions to our team, helping us tick over the 50 mark for the first time. Things are getting squeezy down at our Subiaco HQ.

And if servicing our clients isn’t keeping them busy enough, the team have found time to give thanklessly back to the industry and community.

This year, the Bonfire team were instrumental in the launch of several significant WA marketing groups and associations, helping to elevate our local industry such as:

  • Western Australian Marketing Association WAMA (Rene LeMerle)
  • Perth Marketing Managers Network PMMN (Hayley Boneham)
  • The rebirth of the WA AMI Committee (Gabe Mach)

Our team were also busy on the education and mentoring front, sharing their knowledge with the new generation of marketers via:

  • TAFE (Alex Gavalas and Ami Price)
  • Law Society of WA (Evan Dela Grammaticas)
  • HACCI WA (Alex Gavalas)
  • UWA (Ami Price)
  • State of Social masterclass (Gabe Mach)
  • CCIWA (David Sierakowski, Alex Gavalas & Evan Dela Grammaticas)
  • The Cut Shopify event (Lee Ginbey)
  • ECU Mentoring (Hayley Boneham)
  • AMI Mentoring (Rene LeMerle)
  • AMI Awards Judging (Rene LeMerle)

Our agency also backed some important industry initiatives, affirming our efforts to advocate the wider industry:

The teams commitment to giving back didn’t end there, with contributions to Movember (over $3000 raised), Dry July (approximately 20 bottles of wine saved), and Australia’s Biggest Morning Tea ($1369), amongst a raft of personal charity efforts.

That level of team endeavour hasn’t gone unnoticed by our peers. 2021 saw us pick up the following awards and finalist accolades:

And the icing on the cake for what was an already impressive year, aside from several record financial milestones, was the celebration of our founder and CEO, Clay Cook’s 25th year in digital and as a leading WA entrepreneur.

So, it’s very apparent that 2021 had plenty of hustle and bustle here at Bonfire. And with major plans under way for some very exciting initiatives in 2022 (watch this space), the team are looking forward to a short, but well-deserved break over the festive period.

And we’d like to say a massive and sincere thank you to the clients, partners, vendors, industry friends and the team within for helping make 2021 such a success on many levels. We wish everyone a safe and merry festive season.


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