Resources

Discover AI's transformative role in marketing and Google's new AI Overviews with a recap of our recent event, AI in Action.

User interactions with ads have changed over the last four years. Our Performance Media Lead explores this change and how it has lead to the rise of programmatic advertising in Australia.

We researched over 200 keyword phrases about Australian brands and discovered what drives AI-generated responses. Dig into our research to learn how you can guarantee brand visibility in Google's AI Overviews.

Prepare for Google's future of search. This guide explores how Australian marketers can adapt to AI-driven search results. Learn about adapting SEO, content creation, and multi-channel strategies for AI Overviews' impact on user behaviour, brand visibility, and ad efficacy.

Bonfire's SEO Manager explains everything you need to know about Google's new Search innovation, AI Overviews.

We're thrilled to be named a Google Premier Partner for 2024, for a ninth consecutive year.

We sat down with Rob Di Giovanni and Madi Barnao to learn about their approach to Bonfire's marketing and how they plan to deliver more value to clients in 2024.

Change is finally coming. Be prepared by understanding what changes have happened, what the future holds, and how to transition from third-party data to first-party.

Bonfire's Content Manager explores the role of content in modern digital marketing and how the Content Team at Bonfire delivers outstanding results for our clients.

With 2023 officially done and dusted, let's reflect on the year that was. We're grateful for our team, clients, and partners for helping shape 2023 into a year filled with learnings and achievements - setting a strong foundation for 2024.

On the cusp of 2024, dive into the nexus of authenticity and AI in social media marketing to be prepared for the coming year. Experts predict - and explain - how tailored strategies and genuine connections can elevate your ROI.

In Perth's competitive air conditioning market, a newcomer challenges industry giants using Generative AI. Their strategy: a unique, hyper-local SEO approach aimed at doubling leads and winning market share.