Resources

Earlier this year, Google announced its Federated Learning of Cohorts (FLoC) solution for third-party cookies. Bonfire's Digital Advertising Manager, Gabe Mach discusses this new algorithm to help prepare your business for the change to privacy-first advertising.

Personalisation enables businesses to deliver more tailored brand experiences. This article outlines the importance of personalisation and the best ways to achieve a personalised digital marketing strategy.

Widespread uncertainty caused by COVID-19 has driven great innovation and growth over the past 12 months, propelling many businesses forward well beyond expectation. Adobe's 2021 Digital Trends Report discusses the insights gathered from over 13,000 industry professionals to understand the evolution of marketing, advertising, e-commerce, creative, and technology and inform future strategic marketing.

Campaign Brief WA announced the winners for the 2021 Creative Awards on Friday. Local digital performance agency Bonfire, were announced winner of the Use of Data award for its work with Curtain & Blind Co.

The search marketing industry is consistently facing updates and regulatory changes, impacting future strategy and planning. Over the past month, Google has released several updates with varying significance, including new Google My Business (GMB) features, Google News update, and a SharedArrayBuffer warning notification.

Bonfire's Head of SEO Matthew Elshaw addresses Google's upcoming Core Web Vitals update outlining the potential impacts and ways to measure and improve website performance.

Designing a marketing strategy in today’s digital landscape can be an overwhelming feat. Search Engine Optimisation (SEO) is the key to long-lasting brand awareness, increased web traffic and successful lead conversion. This blog outlines five ways SEO can add value to your marketing strategy.

Significant disruption caused by the COVID-19 pandemic has prompted B2B marketers worldwide to refocus on strategic recovery and digital marketing tactics. Australian Marketing Institute (AMI) and Green Hat’s recent research report provides an extensive review of the major B2B marketing industry trends from 2020’s unpredictable business landscape.

Last Wednesday evening, Bonfire’s Senior Digital Advisors presented at the Chamber of Commerce and Industry’s (CCIWA) Member Connect event to some of Perth’s business leaders.

This year has already proved to be an evolutionary time for search marketing. Key industry figures like Google and Facebook have recently experienced significant challenges prompting major change. The following recap outlines the key updates and insights from recent months in Australia's digital marketing industry.

Ironically, news feeds have been awash with opinions and commentary on what is arguably the nation’s most significant proposed change to media legislation, in the News Media Bargaining Code.

The unique events from 2020 have set a precedent for change and progress in the digital marketing industry. SEO Manager Matt Elshaw, and Digital Advertising Manager Gabe Mach, share the top digital marketing trends in 2021 to inform marketers proactively preparing for the year ahead.