Resources

In a Gruen-style pitch process, 44 Edith Cowan University master’s students presented their creative and strategic thinking to the team.

Last Thursday, AMI announced the WA finalists for its 2021 Awards for Marketing Excellence, naming Bonfire a finalist for Marketing Agency of the Year. Our very own Rene LeMerle was also named finalist for Chief Marketing Officer of the Year!

Google has confirmed it's finished rolling out its page experience update, a new ranking algorithm designed to judge web pages based on how users perceive the experience of interacting with a web page. Find out what you need to be across.

Steadyrack has revolutionised bicycle storage around the world with its vertical bike racks. The WA family owned and run business has engaged Bonfire to help double down on their digital marketing and capitalise on a growing global market.

Are you prepared for the holiday season? Read the latest trends in Hootsuite's July 2021 Global Snapshot report.

HubSpot's State of Marketing Report 2021 looks at how the impact of the coronavirus pandemic has influenced marketing trends, strategies and best practices for the year ahead.

Shopify’s “The Future of E-commerce” annual report outlines and explores the global e-commerce trends to consider in 2021. In preparation for business this year, we have summarised the five global e-commerce trends explored in the report.

Earlier this year, Google announced its Federated Learning of Cohorts (FLoC) solution for third-party cookies. Bonfire's Digital Advertising Manager, Gabe Mach discusses this new algorithm to help prepare your business for the change to privacy-first advertising.

Personalisation enables businesses to deliver more tailored brand experiences. This article outlines the importance of personalisation and the best ways to achieve a personalised digital marketing strategy.

Widespread uncertainty caused by COVID-19 has driven great innovation and growth over the past 12 months, propelling many businesses forward well beyond expectation. Adobe's 2021 Digital Trends Report discusses the insights gathered from over 13,000 industry professionals to understand the evolution of marketing, advertising, e-commerce, creative, and technology and inform future strategic marketing.

Campaign Brief WA announced the winners for the 2021 Creative Awards on Friday. Local digital performance agency Bonfire, were announced winner of the Use of Data award for its work with Curtain & Blind Co.

The search marketing industry is consistently facing updates and regulatory changes, impacting future strategy and planning. Over the past month, Google has released several updates with varying significance, including new Google My Business (GMB) features, Google News update, and a SharedArrayBuffer warning notification.