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Posted on 18th Jul, 2018 by Sasha Spiers
The annual Search Marketing Summit, formerly the SMX Search Marketing Expo, is one of Australia’s premier search marketing conferences. Held at the SMC Conference and Function Centre in Sydney, NSW over five days in May 2018, the agenda included Advanced Pay-Per-Click (PPC), Paid Social, Search Engine Optimisation (SEO) and Mobile Workshops as well as keynote speeches about industry trends from leading technology companies including SEMRush, Optmyzr and Microsoft.
Our SEO Manager Matt Elshaw and Digital Advertising Manager Gabe Mach were fortunate to attend the conference and discovered several key takeaways to help marketers and business owners improve their performance online.
Overall, there were two overarching sentiments from the conference – embrace change and prioritise the customer experience. Industry changes should be embraced as short-term pain often foreshadows long-term gain. While customer experience is paramount as consumers don’t care about the channel or technology, they just want a solution to their problem.