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SEO

Award Winning SEO Perth & Australia Wide

  • 45 of Australia's leading digital performance specialists in one local agency.
  • Trusted by Australia's leading brands, but proudly partnering many smaller ones with big aspirations.
  • Western Australia's leading independent Google Partner (accredited by Google).
  • Proud winners of numerous industry awards including Marketing Agency of the Year 2020.

Why Bonfire for SEO?

SEO. Search engine optimisation. The mystical dark art. Except it‚Äôs not. SEO is a science and, like any science, when you have the brightest minds using the best technology ‚Äď like our SEO team in Perth ‚Äď you‚Äôll achieve results.

We have the best Google-accredited SEO minds in-house at our Perth HQ. Our marketing industry awards prove it. So do the results our SEO services have achieved for our clients, from start-ups to multinationals spanning virtually every industry.

We have the best SEO technologies. Proprietary AI-powered tech. We have the best search engine optimisation methodology. Data-driven, ROI-focused, always evolving. And so, as your SEO and digital performance partner, we will ensure you make the best search engine optimisation decisions, every time.

  • 01

    Award Winning SEO Strategies

    The results we deliver are that impressive, that even our industry peers acknowledge the quality of our strategies.
  • 02

    Australia's Top SEO Specialists

    Our team of Australian based digital marketing specialists manage every part of your campaign success.
  • 03

    Sustainable Best Practice SEO

    We're not about short term fixes. SEO is your strongest marketing asset, and we help you build an asset that will continue to deliver ROI for years to come.

Our Reviews

Don’t just take our word for it. Bonfire has received an amazing 4/9 star rating from 188 clients on Google.

Bonfire
4.9
Based on 190 reviews
powered by Google
Bryce Conway
Bryce Conway
02:02 11 Feb 21
Extremely professional and transparent. After engaging with Bonfire regarding SEO, they underwent research to... determine the viability of running a search campaign. They found it was in our best interest to not go through with a full campaign, as our rankings and SEO were in a good place. They were upfront and honest throughout the entire process and I would highly recommend them to anyone.read more
Arnold Kluck
Arnold Kluck
03:48 16 Dec 20
Bonfire have been our search marketing agency since July 2019 and we are very happy with the service and performance... delivered to No Birds car rental. Their strategy has been key in driving and maintaining performance during this unprecedented year. I would like to thank Dave GM and the team for providing great service, communication, and advice. We highly recommend Bonfire to any businesses looking to have a professional performance agency by their side.read more
Tiffany Norton
Tiffany Norton
02:58 10 Dec 20
We work with Bonfire in Perth for our search marketing and they're really great to deal with. Super helpful and... friendly and very proactive and passionate about getting strong results for our business. They communicate with us well and we always know what they're working on to improve the results. Will is our Account Manager and is really lovely to deal with. Thanks team Bonfire!read more
Martin Purcell
Martin Purcell
03:52 19 Nov 20
Evan is a consummate professional who educates as opposed to selling. A gentleman of the highest ethics who turns... business away if he does not genuinely feel that he can make a significant value contribution. Extremely impressed with Evan's presentation at a business networking function this morning and in my dealings with him and Bonfire over the past 12 months. Allow Evan the time to assess where your business is at in the digital arena. Your business will thank you for it.read more
MyoFitness Holistic Care
MyoFitness Holistic Care
03:28 19 Nov 20
I had a great chat with Evan. He such an honest person who did not even tried to sell me anything. he just gave me... honest advice as to what to do as a small new Business. He actually recommended i go with a different company that would be more suitable for my business. But i will defiantly go with Bonfire when I'm in a position to do so. Give these guys a call and they're definitely guide you.read more
See All Reviews

Meet our SEO Specialists

The best search engine optimisation data and tech mean nothing without the best SEO smarts. The good news, for you, is that our Perth HQ is home to the best and brightest SEO practitioners in the business, driving results and success for our clients, as well as our agency. Our senior team:

George Gavalas, Head of Digital Services
– B. Comm (Marketing & eCommerce)
Р15 years’ experience

Matthew Elshaw, SEO Manager
– B. Comm (Marketing & eCommerce)
Р15 years’ experience

Sam Gabell, Data & Innovation Manager
– B.Comm (Information Technology & eCommerce)
Р16 years’ experience

Lee Ginbey, Senior Digital Strategist
– B. Comm (Marketing & Management)
Р6 years’ experience.

Jonette Brooking, Account Director

‚Äď B. Resource Management & Environmental Planning
‚Äď 7 years‚Äô experience.

Our Approach

Process + Smarts + Analysis + Tools = SEO success. This is the formula that underpins all our SEO services. It’s the foundation of everything we do as a digital performance and marketing agency. And it will produce remarkable results for you, whatever your SEO goals, business objectives or industry.

Process
‚ÄėProcess‚Äô makes it sounds like there‚Äôs a beginning and there‚Äôs an end, but our data-driven process is ongoing. In a constantly changing digital world, it has to be. But our process breaks down into seven key steps or services.

1. Audit. All aspects of your website and SEO performance.
2. Identify. On-site and off-site search engine optimisation opportunities.
3. Research. Search terms that will drive your audience to your website.
4. Assess. Competitors and SEO strategies to help you outrank them.
5. Develop. A custom Sprint Plan to achieve your critical business goals first.
6. Build. Quality content to improve SEO visibility and user experience.
7. Evolve. Monitor, test, adjust, fine-tune and repeat.

Smarts
Experience tells us that the key to digital performance lies in combining digital marketing smarts, which is exactly what our SEO specialists in Perth do. Instead of siloed SEO services, we tap into the broad range of deep expertise within our team to design and deliver an SEO strategy that will transform your online performance.

  • Search engine optimisation
  • User experience (UX)
  • User interface (UI) design
  • Digital marketing
  • Web development

Analysis
Our search engine optimisation specialists at our Perth HQ conduct thorough SEO analysis to identify opportunities to improve your site ranking, expand your reach, drive traffic, and achieve your business goals. Our analysis includes:

  • Statistical SEO data
  • Detailed on-page and off-page SEO analysis
  • Search term research
  • Current search engine rankings
  • Internal linking

Tools
As a digital performance and SEO agency, we only recruit and retain the brightest minds. And we only use the best SEO tools, with a performance-tracking platform that provides real-time, 24/7 campaign performance and activity transparency.

  • ROI calculator, with real-time campaign performance metrics
  • Call-tracking (conversion) software
  • Performance forecast tool, using our proprietary forecast model to aggregate data from Google Analytics and forecast SEO performance

  • Technical SEO

    A fine-tuned approach to an ever-evolving discipline. Search engines evolve day to day, and so do we.
  • Mobile-First Strategy

    78% of people will read this on a mobile device. Coupled with Google’s Mobile-First Index, are you prepared?
  • Hyper-Local SEO

    Like a magnifying glass, improve your brand visibility for niche search terms.
  • Penalty Recovery

    Our ethical and organic SEO growth tactics make sure you enter and stay in Google’s good books.
  • Site Migration

    Transitioning from one site to another is a big move. Leave it to us to avoid negatively impacting your search rankings.
  • Information Architecture Development

    Getting people to your site is one thing, getting them to convert is another. We focus on conversion and user experience.
  • Content Strategy

    Developing and syndicating content is the foundation of a strong organic search strategy. Our content writers are some of the industry’s brightest.
  • Competitive Auditing

    Better the opponents you know than the opponents you don’t. Competitive analysis lets us understand those in your industry and how to land you on top.
  • Sustainable High Performance

    Return on investment is at the heart of everything we do. That's why we developed our unique performance reporting platform.

Transparency and accountability.

Higher SEO standards and ROI.

Impressions. Clicks. Traffic. All are important metrics, but an unscrupulous SEO agency could manipulate them. Whereas our Google-accredited team and data-driven methodology, which consistently outperforms the industry benchmark, focus on the metric that matters. Your bottom line. And you can hold us to it.

It’s all in the analytics.

No black hat SEO. No hidden tactics. Our performance tracking platform gives you instant, real-time access to your SEO campaigns. You can see what we’re doing and how your campaigns are performing, with an SEO ROI calculator and performance forecasting providing an added peace of mind.

Performing like a data-driven machine.

We have the best SEO minds in Australia here at our agency HQ in Perth, but even the best can’t compete with technology when it comes to crunching the data that makes SEO success inevitable. This is why we’ve invested in the best artificial intelligence (AI), machine learning (MI), complex algorithms, predictive data analysis and process automation technology.

LA Fit Studio

LA Fit Studio owners, Jaye and Claire, know a thing or two about transformation. After they introduced Lagree Fitness to WA, they engaged the Perth SEO team at Bonfire.

See Full Case Study

Video Case study

Watch our LA Fit Studio case study.

  • 68%

    Increase in website conversions, year on year.

  • 35%

    Organic traffic growth, year on year.

  • 50%

    Keywords featured on Page 1 of Google.

Swoodi

Family owned and run, Swoodi is an eCommerce store that specialises in the sale of multi-use hooded towels for kids Australia-wide. The brand’s collection features fun and colourful prints designed for kids on the go.

See Full Case Study
  • 174%

    Increase in sale revenue.

  • 364%

    Increase in website traffic, year on year.

  • 119%

    Increase in total online orders, year on year.

Solid Gold Diamonds

As one of Australia’s premier diamond jewellers, Solid Gold Diamonds source and deliver the finest jewellery. To attract more customers and grow their business online, they turned to Bonfire.

Solid Gold Diamonds
  • 189%

    Increase in online enquiries from paid traffic

  • 61%

    Increase in enquiries from Google

CV Check

Following a change in business model and expansion into New Zealand, B2B police and employment check provider CVCheck turned to Bonfire to pivot their search marketing strategy.

CVCheck
  • 12.5%

    Growth in transactions from organic search

  • 12%

    Increase in revenue from paid search

CurtainWorld

CurtainWorld is Western Australia’s premier supplier and manufacturer of contemporary window furnishings. To improve their digital presence and grow their business, they turned to Bonfire.

CurtainWorld

Video Case study

Watch our CurtainWorld case study.

  • 63.5%

    Increase in ‚ÄúBook A Free Measure & Quote‚ÄĚ form submissions, year on year

  • 20.7%

    Growth in ‚ÄúContact Us‚ÄĚ form submissions, year on year

  • 13.1%

    Increase in organic users, year on year

Benefits of SEO

By now, you’ve probably realised we’re not your average SEO agency. Our methodology is data-driven. Our SEO tech is the cutting edge. The minds behind our tech are the brightest in the business. And that’s why our SEO, like a fine wine, just gets better and better.

  • Enjoy higher quality traffic
  • Increase your visibility and ranking
  • Target every stage of the sales funnel
  • Outrank your competitors
  • Add value to your PPC campaigns
  • Fortify your digital marketing strategy
  • Elevate your customers‚Äô experience

The Importance of a leading SEO Partner

Done diligently and ethically, SEO can dramatically increase the number of visitors to your website and transform your bottom line and brand profile. But SEO can also damage your website and brand. A reputable SEO agency is essential. A reputable SEO agency like ours.

Quality Google reviews.

There’s no better testament to the quality of our work, than our customer satisfaction. We‚Äôre proud to say our clients have given us a Google rating of 4.9 stars (out of 5) from over 185 reviews. Don’t take our word for it. Take theirs.

Analysis and Search Audits

Our specialists don‚Äôt do SEO by guesswork or using cookie cutter models. We conduct deep research and analysis to identify unique SEO opportunities. And we do this before we’re even engaged as your agency. It’s our way of making sure that SEO is the right fit for your business, before you spend a cent.

Transparency and Accountability

We hold ourselves to account on the performance of your campaigns, by giving you full transparency on both our activities and the results we deliver for your business. We provide access to our 24/7 performance-tracking and forecasting platform, ensuring campaign performance is always upfront. Nothing to hide here.

Partnership Thinking

We work best when we’re your digital partner, not just another SEO company. For that reason, we want to understand your business deeply, before crafting any strategies. We also work closely with your internal teams and other agencies to ensure we’re all working towards the same goals.

Google Partner accreditation

Our agency is one of Australia’s independent Google Premier Partners, a special accreditation earned through stringent certification. Google holds us to account, to ensure your campaigns are being executed to the highest standards, ensuring optimal results.

Frequently Asked Questions

Search Engine Optimisation (SEO) is the process of improving the ranking of your business in Google’s organic results. When done well, it has the potential to dramatically increase the number of visitors to your website, which in turn improves your bottom line.

At Bonfire, we pride ourselves on our data-driven SEO methodology, which we believe sets the benchmark as the best SEO Perth and Australia has to offer.

Unfortunately, there are a number of SEO agencies out there who don’t play fair, often using illicit techniques in an attempt to manipulate search engines. These techniques and the SEO agencies that use them should be avoided at all costs as they can cause long term damage to your online presence.

To avoid getting locked into a contract with one of ‚Äėthese‚Äô SEO agencies, Google has provided an agenda to follow when interviewing and selecting an SEO provider.

These are the steps Google recommends brands take when choosing an SEO company:

  1. Conduct a two-way interview ‚Äď‚ÄĮAsk relevant questions to ensure they‚Äôre sincerely interested in you and the success of your business.
  2. Check their references ‚Äď‚ÄĮThe agency should offer you a list of clients willing to talk to you about their experience. If they can‚Äôt offer this, you should be cautious.
  3. Request an audit ‚Äď‚ÄĮA good agency does their homework. Ask them to complete an audit, identifying any potential website issues and how they suggest to improve them, as well as what impact these changes are estimated to have on your digital campaign.
  4. Decide if you want to hire‚ÄĮ‚Äď Discuss with other decision makers within your business whether they think this agency is a good choice. Before deciding on an SEO agency, make sure all internal stakeholders are on board.

In addition to the hiring process recommendations, here are a few useful insights on SEO basics as well as common misconceptions.

  1. ‚ÄúSEO is not black magic‚ÄĚ ‚Äď‚ÄĮSEO isn‚Äôt magic and it won‚Äôt work overnight. If an agency is promising instant rankings, avoid them, as they‚Äôre likely to be practicing bad SEO ‚Äď this could cause irreversible long term damage to your domain and could greatly affect your digital standing with Google.
  2. SEO suggestions should align with Google best practices ‚Äď‚ÄĮAsk the SEO to corroborate their strategy recommendations with supporting documents from Google (e.g. an article from their help centre, a Googler response in their forum or a video).
  3. Good SEO aims to improve the searchers‚Äô entire experience ‚Äď‚ÄĮRecommended changes should aim to not only create a search-friendly site, but also a user-friendly site.
  4. Quality SEOs will be genuinely invested in your business ‚Äď‚ÄĮThey will be interested in learning about your business from a holistic standpoint and genuinely care about your business goals, customers and other existing marketing efforts.
  5. Good SEO takes time ‚Äď‚ÄĮAllow four months to a year before you expect to start seeing real search results from strategy implementation. There are a lot of components in a good SEO strategy, and unfortunately, no magic tricks to make them work faster.
  6. An SEO‚Äôs potential is only as high as the quality of your business or website ‚Äď‚ÄĮInvesting in a user-friendly website will significantly help every SEO strategy implemented. You can‚Äôt build a home without a solid foundation.

In Australia, SEO prices generally reflect both the level of expertise and the amount of time spent on your campaign.

While cost is obviously important, the end goal of SEO is to generate a positive return for your business Рso it’s important to select an SEO company that has the experience and a strong track record of generating results.

The danger of focusing on price to make your decision, is that you often end up at the bottom end of the market, with providers that outsource a large amount their work or operate at a loss to establish themselves and win new business.

We‚Äôve¬†seen countless¬†examples¬†of¬†‚Äėcheap‚Äô¬†SEO campaigns and¬†the¬†long-term¬†cost to the¬†business can be¬†huge. Recovering from a penalty or¬†fixing past mistakes can often take¬†months of work and the¬†lost revenue¬†during this time¬†can be¬†worth thousands to a business owner.

At Bonfire, our focus for your SEO campaign is return on investment. Our Perth SEO experts have over 20 years of experience and thousands of campaigns under their belt, generating a real-world impact on the bottom line of businesses across a wide range of industries. We encourage you to read reviews, do your research and make an informed decision before investing in any digital marketing services.

SEO is a mid-to-long term strategy designed to assist in generating higher Google search rankings. The key is consistency and quality and not immediacy of results. This measured approach helps your business get ahead of competitors in Google search results.

A secondary consideration is also the quality of the SEO work completed behind the scenes. Whilst in some unique cases immediate rankings are possible, most clients can expect positive movement in rankings for select keywords after the fourth month. The real results across all selected keywords in your campaign start taking shape after month four to 12.

Bonfire has been proven to consistently deliver, driving a positive return on investment on search results over the mid-to-long term.

Let's Talk

Unleash your digital potential through data and high performance digital marketing. Get a free, no obligation quote.

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