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SEO Sydney

Achieve better brand outcomes with an evolving SEO strategy.

  • 50+ of Australia's leading digital performance specialists in one local agency.

  • Trusted by Australia's leading brands but proudly partnering many smaller ones with big aspirations.

  • Western Australia's leading independent Google Partner (accredited by Google).

  • Proud winners of numerous industry awards including Digital Agency of the Year 2025.

SEO that drives business growth in Sydney

Sydney’s digital landscape is big, bold and fiercely competitive. To thrive here, businesses need more than cookie-cutter search engine optimisation (SEO).

At Bonfire, we deliver precision-led strategies built around real commercial outcomes. Every campaign is crafted by senior SEO experts, powered by data, and built to turn qualified traffic into tangible growth. This is SEO that earns its keep. You’ll get full transparency, measurable progress and no guesswork.

Our Reviews

Bonfire has an outstanding 4.9/5 star rating from over 150 clients on Google, positioning us as one of the best SEO companies in Perth.

4.9
Based on 194 reviews
powered by Google
Soobee Kim
05:00 04 May 23
I've worked with multiple agencies and the team at Bonfire is by far the best! Special thanks to Hayley and Brodie, they've been very helpful and responsive. Looking forward to working with you in the coming years. Thank you.
J Reid
06:15 06 Dec 22
Bonfire are amazing! Our account manager Will goes above and beyond and is extremely knowledgeable about our business. The team are friendly and a pleasure to work with.
Yulia K
02:23 30 Nov 22
One of the most professional and customer focused companies in this segment I have ever worked with! Highly recommend! Very well managed process targeted to the customer. Everything is very well explained, researched and presented. Very responsive! Really care about customer satisfaction and their reputation.
I have worked with Evan and cannot praise him enough! He listens, really tries to help and offers really custom tailored solutions. He is always willing to help even when there is no guarantee that the client will choose their company. Evan was great in explaining their solution and presenting market research and company positioning even before onboarding.
Naomi Fuller
05:49 19 May 22
Connectivity Traumatic Brain Injury Australia have been so impressed with the team at Bonfire. From our first initial consultations with David, through to our account management team in Cameron and Nicole, we've been guided through our journey in a compassionate and professional manner. Nothing is to hard and no question is too silly. The Bonfire team has taken the time to understand our business and our needs, and although our campaign work is in its infancy, we are already seeing amazing results. So great to have that trust in the service and faith in the delivery team. Thanks Bonfire - we're looking forward to seeing where the journey takes us! It's an absolute pleasure to be working with you all.
Shams Al-challaby
05:08 20 Apr 22
Reached out to Bonfire for some website development, and ended up getting amazing feedback and advice from David! Would definitely recommend them to anyone, they have your best interests at heart!
Veronika Vidmar
05:26 18 Feb 22
Bonfire are the best. Our Account Manager Will always goes the extra mile to maintain a steady stream of communication. Will and the Team provide detailed insights and provide specialised strategy and support. They are personable, approachable and so easy to work with.
Lorna Bagnall
06:26 21 Jan 22
Bonfire do an incredible job. They go the extra mile, provide great insights and have added real value to our brands. Our Account Manager Will is very knowledgeable and an absolute pleasure to work with. Highly recommend!
Team Rhythm
23:49 16 Dec 21
Being our account manager, working with Hayley Davis is such a pleasure as her responsiveness, professionalism and patience, have made so far a very effective and efficient journey. When time and capacity have became our biggest challenges for running in-house online marketing, a well-communicated team like Bonfire will definitely help achieving objectives and expectations. I couldn't recommend Bonfire more and thank Hayley again for your good work :)
Steve Alexander
23:27 15 Dec 21
The team at Bonfire, led for us by our Account Manager, Rob McDonald, consistently provide valuable insight, advice and guidance across our brand activity. This expertise has enabled us to achieve growth in net new business connections and improvement across all relevant Digital and Search metrics.
I highly recommend Bonfire as a business partner to deliver digital excellence.
Anne S
04:26 15 Dec 21
After making the decision to move to Bonfire we have noticed a huge all-round improvement with our organic traffic and rankings. Working with Hayley is such a positive, pleasant and professional experience who is always keeping us informed and proactive in striving every month to strengthen our position. The entire Bonfire service is nothing short of eye opening and we are looking forward to working with them in the future.
Heather Mascall
07:09 14 Dec 21
After going through a very rigorous selection process to choose Bonfire against 3 other top Perth agencies, it became obvious they were the best choice. We have been very happy with their service and support since getting on board with them, they are professional, accurate and have a holistic view of SEO, SEM and Marketing which gives us a much better result because it considers all the moving parts. Their transparent, regular updates and helpful reports enable our team and the board to easily report progress to stakeholders and see exactly how much we are benefitting from the work done. We love Hayley and Evan! Thanks so much for everything!
Kodee Guglielmana
02:36 29 Nov 21
I could not recommend the team at Bonfire enough! In particular, our Account Executive Hayley has been an absolute dream to work with. Hayley is super knowledgeable, transparent and responds very quickly to any queries that we have. The results we have seen so far have been amazing and I am excited to continue working with the team.
Christina Raston
03:05 09 Nov 21
Just want to give a shout out to Hayley! I've never been more impressed with marketing than I have been with Hayley as our Account Executive. She explains things so well and provides us with the opportunity to make informed decisions on behalf of the business. With Hayley and the Bonfire team - I believe business owners are better equipped to understand where their money goes, and learn to see through the vanity metrics that other companies provide their clients.
Tyler Formica
03:41 30 Oct 21
The team at Bonfire offer an incredible product and service. They take care of all of our SEO needs for 2 websites, and they've far exceeded all of my expectations. Thank you!
Jess Romito
00:31 22 Oct 21
Bonfire have been amazing to work with. Our Account Manager Will and team are extremely knowledgeable and passionate about digital marketing. They’re great at communicating and always ready with the insights to help us get the most out of our SEO and Google Ads campaigns.
Mark Matear
05:18 22 Sep 21
I've worked closely with the SEO and SEM teams at Bonfire over the past few years. I've always found their approach in working with clients to be professional and transparent. I highly recommend their services.
AHG email
05:39 21 Sep 21
Amazing service. Highly recommended!
Hayley Slotow
05:44 10 Sep 21
Love working with Bonfire. Very professional, approachable and they make my job easier.
Termimesh Australia
03:52 27 Aug 21
We have been working with the team at Bonfire for approx. 6 years now and they have always provided professional advice and service. The SEO strategy the team have implemented for our key brand has seen our business continuously found on page 1 for search and hold our market share. Our Account Manager Will is friendly, very helpful and always investigates any requests we have and gives thorough advice on the best direction. I have no hesitation in recommending Bonfire. Thanks Karen Hinds - National Marketing Manager
Alison Lee
20:51 13 Aug 21
The Bonfire team KNOW digital marketing. I was blown away by their knowledge, depth of insight and the recommendations they proposed to our business. They are incredibly talented, data driven and I highly recommend you talk to them if you are interested in exploring how to improve your digital marketing initiatives.
Seonaid F
03:22 21 May 21
We particularly rate how much Bonfire invest in getting to understand their client’s business. Our industry is a challenging one for digital marketers to work with but that has never dampened the enthusiasm or the professionalism of the Bonfire team. Special thanks to Hayley for her unlimited patience with our constant barrage of questions and for always being one step ahead us to try and achieve the best outcomes. Hayley makes everything easy and is just generally a delight to work with.
Benedikte Middleton
06:03 18 May 21
Absolutely love working with the team at Bonfire, and our account manager Hayley-Marie is an absolute superstar!
Eun Ah Seo
03:39 13 May 21
Love working with Bonfire! Specially with Jenny!
Love the team, quality of their work! So approachable! So professional! Thank you Jenny and Bonfire ❤️
Bravvo Stone
02:34 13 May 21
Since our switch to Bonfire, we have seen a huge improvement with our incoming website traffic and overall digital presence. The team knows the digital space better than anyone, huge thank you to the entire team and especially our Account Manager Jenny - thank you for your constant communication, explanations and for taking the time to understand our company and brand.
Jacqui Roberts
01:21 06 May 21
I've been working with Bonfire for just over 18 months now and they have been great to work with! They're friendly, flexible and professional and we've seen great results since engaging with them.
Simon Gorham
06:26 03 May 21
We have been working with the team at Bonfire for over 12 months. We have been seeing exceptional market results.
They are a constructive, competent, and courteous group of people.
I can't say enough good things about them.
Clare Daggitt
08:13 21 Apr 21
Fantastic and friendly. Having worked with another web/marketing team previously to then work with Bonfire is an eye opening experience.
David and his team are switched on at another level and helped get the best out of us too.
Cost consciousness was not something we expected but was very refreshing to see.
Thank you Bonfire we look forward to continuing to work together again and again.
Julene Wong
00:42 18 Apr 21
We have been working with Bonfire for a few years now, and have been very impressed by the work that they have done, and continue to do for our business. James and Jenny, the last campaign manager's for our contract, have been outstanding. Their attention to detail, hard work and desire to match the content to exactly what we need have been fantastic. Through our time with Bonfire, our company has seen positive online traffic and growth. I would highly recommend the amazing team at Bonfire for all your SEO needs.
Rhys Woolf
06:54 14 Apr 21
Bonfire provide an exceptional service for our company that has led to outstanding business outcomes. They are an extremely proactive, professional and courteous. I couldn't recommend them highly enough.
safemaster perth
05:26 02 Apr 21
Since starting with Bonfire two years ago, we’ve seen a massive improvement on our organic traffic and rankings. Our account manager, Ami has been with us every step of the way, she is extremely responsive, insightful and professional in managing our campaign.
Bonfire is truly a result-driven agency, they combine the best strategy and people to deliver exceptional results! We really looking forward to continue working with them for years to come.
Aaron Posner
01:30 30 Mar 21
Bonfire has been amazing in helping One Central Health achieve its SEO goals. We've definitely noticed an uptick in online traffic and engagement. Thanks, Bonfire team!
Bryce Conway
02:02 11 Feb 21
Extremely professional and transparent.

After engaging with Bonfire regarding SEO, they underwent research to determine the viability of running a search campaign. They found it was in our best interest to not go through with a full campaign, as our rankings and SEO were in a good place.

They were upfront and honest throughout the entire process and I would highly recommend them to anyone.
Arnold Kluck
03:48 16 Dec 20
Bonfire have been our search marketing agency since July 2019 and we are very happy with the service and performance delivered to No Birds car rental. Their strategy has been key in driving and maintaining performance during this unprecedented year. I would like to thank Dave GM and the team for providing great service, communication, and advice. We highly recommend Bonfire to any businesses looking to have a professional performance agency by their side.
Tiffany Norton
02:58 10 Dec 20
We work with Bonfire in Perth for our search marketing and they're really great to deal with. Super helpful and friendly and very proactive and passionate about getting strong results for our business. They communicate with us well and we always know what they're working on to improve the results. Will is our Account Manager and is really lovely to deal with. Thanks team Bonfire!
Martin Purcell
03:52 19 Nov 20
Evan is a consummate professional who educates as opposed to selling. A gentleman of the highest ethics who turns business away if he does not genuinely feel that he can make a significant value contribution. Extremely impressed with Evan's presentation at a business networking function this morning and in my dealings with him and Bonfire over the past 12 months. Allow Evan the time to assess where your business is at in the digital arena. Your business will thank you for it.
I had a great chat with Evan. He such an honest person who did not even tried to sell me anything. he just gave me honest advice as to what to do as a small new Business.

He actually recommended i go with a different company that would be more suitable for my business. But i will defiantly go with Bonfire when I'm in a position to do so.

Give these guys a call and they're definitely guide you.

The Bonfire Approach to SEO in Sydney

Our SEO strategy begins where it matters most—your business objectives. From there, we connect the dots between search behaviour, customer intent and competitive context. Using in-depth audience intelligence and a forensic approach to data, we create SEO campaigns for companies in Sydney that go beyond rankings and make a real difference to your bottom line.

Every decision, from technical fixes to content enhancements, is backed by evidence. No fluff. Just clear, deliberate actions that deliver results.

SEO Services for Sydney Businesses

Sydney is home to some of Australia’s most ambitious businesses. We’ve built our SEO offering to match. Whether you’re after sharper visibility in a niche market or need to outperform major players in your space, our services scale to suit your goals.

Our suite includes technical SEO, on-page optimisation, local search strategy and consulting. Each service is designed to deliver real commercial outcomes, not just metrics.

Explore our full range of SEO services to find what’s right for your Sydney business.

  • Technical SEO

    Optimise your website’s infrastructure to improve search engine crawling and indexing.
  • Best Mobile First Strategies

    Ecommerce SEO

    Increase sales by targeting relevant keywords and improving user experience on your online store.
  • Local SEO Perth Agency

    Local SEO

    Optimise your brand’s digital presence for location-based searches to attract nearby customers.
  • SEO Penalty Recovery

    Penalty Recovery

    Regain your website’s Google rankings by addressing penalties and improving SEO practices.
  • Website Migration SEO Services

    SEO Audits & Site Migrations

    Avoid harming your search rankings with thorough SEO audits and carefully planned site migrations.
  • Google Ad Management - Adwords Optimisations

    On-Page SEO

    Improve your website’s visibility and user experience with everything from keyword research to internal linking.
  • Perth's Best SEO Specialists

    Content Strategy

    Create a robust content strategy with compelling copy that improves not only rankings, but also conversions.
  • SEO Audits

    Off-Page SEO

    Strengthen your presence online by building strong backlinks and increasing your domain authority.
  • Best SEO Strategists

    Enterprise SEO

    Enhance your brand's digital presence with enterprise SEO services customised to your organisation.

Your First 90 Days with Bonfire

The first month is about alignment. We define your goals, audit your current state and set the strategy in motion. By day 60, your campaigns are up and running, backed by optimisations that start moving the needle. At 90 days, you’ll have clear reporting, actionable insights and a roadmap for what’s next.

Throughout the process, you’ll work directly with senior SEO specialists who stay close to your outcomes. There are no handovers, no confusion. Just clarity, accountability and consistent progress.

LA Fit Studio

LA Fit Studio owners, Jaye and Claire, know a thing or two about transformation. After they introduced Lagree Fitness to WA, they engaged with our team at Bonfire.

See Full Case Study

Video Case Study

Watch our LA Fit Studio case study.

  • 68%

    Increase in website conversions, year on year.

  • 35%

    Organic traffic growth, year on year.

  • 50%

    Keywords featured on Page 1 of Google.

Swoodi

Family owned and run, Swoodi is an eCommerce store that specialises in the sale of multi-use hooded towels for kids Australia-wide. The brand’s collection features fun and colourful prints designed for kids on the go.

See Full Case Study
  • 174%

    Increase in sale revenue.

  • 364%

    Increase in website, year on year.

  • 119%

    Increase in total orders, year on year.

InterContinental Perth City Centre

In the lead up to their newest hotel opening, the InterContinental Perth City Centre have decided to get a head-start on their digital marketing strategy, and have chosen our team to lead the way.

See Full Case Study
  • 1.

    Increase hotel bookings and room reservations online.

  • 2.

    Attract both national and international business travelers.

  • 3.

    Promote the use of their corporate and bespoke event spaces.

A1 Locksmiths

Owners Ray and Leslie have provided residential, commercial and automotive locksmith services to Perth’s metropolitan region for over 25 years. To maintain their position as an industry leader, A1 Locksmiths partnered with Bonfire in 2016.

See Full Case Study

Video Case Study

Watch our A1 Locksmiths case study.

  • 101%

    Increase in website conversions

  • 50%

    Keywords appearing in the first three positions on Page 1 of Google.

  • 79%

    Number of first-time website visitors.

The Cake Factory

Australian owned and operated, The Cake Factory bake and sell delicious cakes, cheesecakes, cookies and more. To grow their business, they partnered with Bonfire to improve their brand footprint online and grow sales.

See Full Case Study
  • 78%

    Search traffic is organic.

  • 19/20

    Keywords ranking on Page 1 of Google.

  • 76%

    Tagged calls have included the tag "Order".

Why Sydney Brands Choose Bonfire for SEO

  • SEO campaigns led by specialists, not juniors
  • Every strategy shaped by real data and business goals
  • Live performance dashboards and full transparency
  • Direct, honest communication with no layers
  • Deep knowledge of Sydney’s competitive digital terrain

We work with businesses that take growth seriously and value clear evidence of performance over vague assurances.

Benefits of SEO

Frequently Asked Questions

Search Engine Optimisation (SEO) is the practice of improving your website’s visibility in the organic results of search engines like Google. It’s designed to help you attract more relevant visitors to your site and convert them into customers.

Choose an agency that understands your market. Not just the mechanics of SEO. A strong Sydney SEO partner will take the time to understand your business goals, offer clarity in their reporting and tailor a strategy to the competitive conditions in your sector. Look for evidence of results, not just high-level claims.

There’s a wide range in pricing, depending on the agency’s capability and the level of support you need. At Bonfire, we offer tailored retainers with no lock-in contracts that reflect your goals, market and competition. We also offer transparent media spend reporting and performance tracking. Call us on 1800 750 204 to discuss your business and we’ll help you understand what’s right for you.

SEO isn’t a quick fix. With consistent investment and a smart strategy, you’ll usually see early movement within the first four months. From there, the momentum builds. We typically see the strongest returns between months four and twelve, as improvements begin to compound. At Bonfire, we focus on sustainable growth, not shortcuts.

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