Ignite your digital marketing

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Australian SMB’s adoption of digital is improving: Deloitte

Posted on 28th Nov, 2016 by

This year’s Deloitte Connected Small Business report has highlighted the increasing implementation of digital strategies by Australian SMB’s.

Since 2013, there has been a fifty percent increase in the number of businesses boasting an advanced level of digital engagement through activities like online advertising and search engine optimisation.

It’s unsurprising that a greater level of digital engagement pays off. Revenue growth, innovation and increased employment are some of the key benefits.

Here are some of the key takeaways from the report:

  • SMB’s at an advanced level of digital engagement were one-and-half times more likely to have experienced revenue growth over the previous twelve months compared to those with only basic engagement
  • SMB’s with an advanced level of digital engagement are more than fourteen times more likely to display innovation in new products or services
  • SMB’s with an advanced level of digital engagement are more than eight times more likely to experience employment growth
  • Over half of Australian SMB’s are still operating at a basic to intermediate level of digital engagement, with only nine percent at an advanced level

Our CEO, Clay Cook, has shared his views on the report with Campaign Brief, including rallying the industry as a whole to come together to break down the misgivings and barriers that are preventing businesses from increasing their adoption.

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Australian Digital Advertising Spend Cracks $6 Billion

Posted on 4th Apr, 2016 by

In 2015, Australian digital advertising spend increased 25% over the previous year and cracked $6 billion.

What makes this news such a milestone is the fact that it’s the fifth consecutive year of double-digit growth for the industry.

It’s news that doesn’t surprise our CEO, Clay.

This news solidifies the fact that advertisers have ‘seen the light’ and are investing more heavily in digital as it provides more opportunities to reach consumers. From mobile, to video and display advertising, digital is one of the few forms of advertising that continues to innovate and consistently deliver measurable results.

He has shared this thoughts on the news and where digital is heading with Campaign Brief.

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The Bonfire Manifesto

Posted on 2nd Jul, 2015 by

The Bonfire Manifesto has arrived…

But what is it?

Good question…. It’s our new series of remarketing ads that you will see following you around the Internet.

They’re a little bit cheeky and witty – just like us!

Here’s a sneak peek of just a handful in the series. Enjoy!

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Have You Spotted Us Yet?

Posted on 14th Jul, 2014 by

We’ve just taken our advertising to the next level with a large scale billboard.

Where, you might ask?

Well, we could be cheeky and make you find it yourself, but that’s not our style.

It’s on Stirling Highway in Mosman Park (just near Glyde Street). So if you’re cruising through the western suburbs, keep an eye out for it!

In the meantime, here’s a sneak peek:

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If you’ve read this far, you might be interested in learning more about the latest campaign for this billboard!

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