This year’s Deloitte Connected Small Business report has highlighted the increasing implementation of digital strategies by Australian SMB’s.
Since 2013, there has been a fifty percent increase in the number of businesses boasting an advanced level of digital engagement through activities like online advertising and search engine optimisation.
It’s unsurprising that a greater level of digital engagement pays off. Revenue growth, innovation and increased employment are some of the key benefits.
Here are some of the key takeaways from the report:
SMB’s at an advanced level of digital engagement were one-and-half times more likely to have experienced revenue growth over the previous twelve months compared to those with only basic engagement
SMB’s with an advanced level of digital engagement are more than fourteen times more likely to display innovation in new products or services
SMB’s with an advanced level of digital engagement are more than eight times more likely to experience employment growth
Over half of Australian SMB’s are still operating at a basic to intermediate level of digital engagement, with only nine percent at an advanced level
Our CEO, Clay Cook, has shared his views on the report with Campaign Brief, including rallying the industry as a whole to come together to break down the misgivings and barriers that are preventing businesses from increasing their adoption.
In 2015, Australian digital advertising spend increased 25% over the previous year and cracked $6 billion.
What makes this news such a milestone is the fact that it’s the fifth consecutive year of double-digit growth for the industry.
It’s news that doesn’t surprise our CEO, Clay.
This news solidifies the fact that advertisers have ‘seen the light’ and are investing more heavily in digital as it provides more opportunities to reach consumers. From mobile, to video and display advertising, digital is one of the few forms of advertising that continues to innovate and consistently deliver measurable results.
He has shared this thoughts on the news and where digital is heading with Campaign Brief.