Ignite your digital marketing

Bonfire announced finalist for ‘Agency of the Year’

Posted on 20th Apr, 2017 by

The Event

The Bonfire team joined over 800 others from the Western Australian advertising, media and communications industry this month at the new Crown Towers Ballroom for the 2017 Oasis Ball and Campaign Brief Awards.

The Cause

Together, we celebrated our industry and raised funds for The Oasis Project; an initiative that supports the Salvation Army’s Crossroads West programme. This incredible programme is aimed at providing stable environments for young people who have had their home lives disrupted by their parents or guardian’s addiction, abuse or abandonment.

The Nominations

Bonfire finalist for Agency of the Year.

Loud cheers could be heard from our tables when it was announced that Bonfire was nominated for the ‘Agency of the Year’ award, and although we didn’t win the title this year, we were one of the finalists in this category.

Rene LeMerle, Bonfire’s Head of Marketing, finalist for Advertising Person of the Year

We were also extremely proud to see one of our own, Rene LeMerle, as a finalist for ‘Advertising Person of the Year’. Rene has been a valued part of our Bonfire family for over 12 years, and during this time has played a large role in overseeing Bonfire’s transition from ‘one of Perth’s expert digital marketing agencies’ to ‘Perth’s largest and most experienced digital performance agency’. Congratulations Rene, we’re lucky to have you as part of the #BonfireSquad!

Photo: Finalists for Advertising Person of the Year.

Final Word & Congratulations

Congratulations to all the individuals and agencies who walked away from the night as award winners, as well as all of those recognised as finalists. Thank you to Campaign Brief for recognising Bonfire as a leading agency in Perth and to Oasis Ball for allowing us to participate on the night and contribute to a great cause.  We’re already looking forward to attending next year’s event!

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EXPLAINED: HOW GOOGLE’S CROSS-DEVICE REMARKETING UPDATE WILL AFFECT YOU

Posted on 10th Apr, 2017 by

You may have seen this warning in Google Analytics, but what exactly does it mean?

Google have recently announced an important update concerning their Google Analytics Remarketing Audiences which will change the way advertisers and marketers target audiences online. Essentially, Google will now start showing ads to users across multiple devices for advertisers using Remarketing Audiences built with Google Analytics. Cross-device remarketing has existed for some time now for advertisers using remarketing audiences built within AdWords, however this method was a manual and laborious task, requiring considerably more time and technical ‘know-how’ to achieve.

This new method, using the very simple audience-building tool in Google Analytics, gives advertisers the ability to reach more customers across their omni-channel buying journey, a change which has brought this method in line with platforms like Facebook who have been doing this for some time.

But… Why?

Buyer behaviour is constantly changing. According to a recent study:

“Six in 10 internet users will start shopping on one device but will continue or finish on a different one [device].”

This means more than half of buyers are accessible through multiple platforms and why it’s now essential advertisers distribute their ads across all the devices where their consumers may be researching, considering or eventually purchasing.

Previously, if an advertiser built a remarketing audience in Google Analytics – or a subset of website visitors from whom they wish to retarget with specific ads – then they would only be able to reach them via browser cookies on a singular device. Now, by using signed-in user data, ads can be shown to visitors across any device which is linked to their Google account.

What Now?

Advertisers should reconsider the frequency and reach of their ads, now that they’re going to be seen across multiple devices. Ideally, each user should now see the same remarketing ads more times, meaning messages will constantly need to be fresh and appealing.

It’s also recommended advertisers review their website privacy policies to ensure these are compliant with their current privacy legislation in their area. In Australia, significant changes were made to the Privacy Act in 2014 – so, if your websites privacy policy has not been updated since then, you should review it. For all other questions or concerns, feel free to contact or connect with our experts on Twitter.

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Australian SMB’s adoption of digital is improving: Deloitte

Posted on 28th Nov, 2016 by

This year’s Deloitte Connected Small Business report has highlighted the increasing implementation of digital strategies by Australian SMB’s.

Since 2013, there has been a fifty percent increase in the number of businesses boasting an advanced level of digital engagement through activities like online advertising and search engine optimisation.

It’s unsurprising that a greater level of digital engagement pays off. Revenue growth, innovation and increased employment are some of the key benefits.

Here are some of the key takeaways from the report:

  • SMB’s at an advanced level of digital engagement were one-and-half times more likely to have experienced revenue growth over the previous twelve months compared to those with only basic engagement
  • SMB’s with an advanced level of digital engagement are more than fourteen times more likely to display innovation in new products or services
  • SMB’s with an advanced level of digital engagement are more than eight times more likely to experience employment growth
  • Over half of Australian SMB’s are still operating at a basic to intermediate level of digital engagement, with only nine percent at an advanced level

Our CEO, Clay Cook, has shared his views on the report with Campaign Brief, including rallying the industry as a whole to come together to break down the misgivings and barriers that are preventing businesses from increasing their adoption.

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Australian Digital Advertising Spend Cracks $6 Billion

Posted on 4th Apr, 2016 by

In 2015, Australian digital advertising spend increased 25% over the previous year and cracked $6 billion.

What makes this news such a milestone is the fact that it’s the fifth consecutive year of double-digit growth for the industry.

It’s news that doesn’t surprise our CEO, Clay.

This news solidifies the fact that advertisers have ‘seen the light’ and are investing more heavily in digital as it provides more opportunities to reach consumers. From mobile, to video and display advertising, digital is one of the few forms of advertising that continues to innovate and consistently deliver measurable results.

He has shared this thoughts on the news and where digital is heading with Campaign Brief.

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The Bonfire Manifesto

Posted on 2nd Jul, 2015 by

The Bonfire Manifesto has arrived…

But what is it?

Good question…. It’s our new series of remarketing ads that you will see following you around the Internet.

They’re a little bit cheeky and witty – just like us!

Here’s a sneak peek of just a handful in the series. Enjoy!

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Have You Spotted Us Yet?

Posted on 14th Jul, 2014 by

We’ve just taken our advertising to the next level with a large scale billboard.

Where, you might ask?

Well, we could be cheeky and make you find it yourself, but that’s not our style.

It’s on Stirling Highway in Mosman Park (just near Glyde Street). So if you’re cruising through the western suburbs, keep an eye out for it!

In the meantime, here’s a sneak peek:

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If you’ve read this far, you might be interested in learning more about the latest campaign for this billboard!

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