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Posted on 22nd Dec, 2016 by Kayla Paul
The evening of November 24 saw The Flour Factory in Perth quickly fill with marketing professionals and business owners to recognise marketing excellence across Perth and greater WA. The event was hosted by the Australian Marketing Institute (AMI) and followed a two-part programme; the awards and a discussion from an expert panel.
The carefully selected panel featured five of Perth’s most respected marketing thought leaders including Bonfire’s Head of Marketing, Rene LeMerle. Chosen for their expertise and knowledge within their respective fields, topics for discussion included content marketing, marketing technology, customer experience, data driven marketing analytics and talent management.
The discussion format allowed the experts to share their insights and marketing predictions for the coming years. Initiating the discussion, Rene was asked his opinion regarding the rise of content marketing and decline of advertising for businesses in 2017.
While Rene emphasised the importance of content as being a key element for a business’ overall marketing efforts, he explained that “content in isolation isn’t a strategy.” Instead, content should be used as a tool to build a story around a brand.
— Bonfire (@Bonfire_Group) November 24, 2016
He also mentioned that the key for creating valuable content is understanding your audience; a practice he thinks more small and medium sized businesses should be investing in.
— Bonfire (@Bonfire_Group) November 24, 2016
Other discussions followed by Michelle Testa (Business Director, Dentsu Mitchell), Kerry Milne (Executive Manager, Bankwest), Ty Hayes (Chief Marketing Officer, Curtin University) and De Hallam (Senior Data Planner, Digital Balance).
— Bonfire (@Bonfire_Group) November 24, 2016
Now in its thirty fourth year, The AMI Awards are held annually for each state and are accompanied by a national gala event. The awards include 28 categories across a wide range of areas for marketing excellence and recognise the vital role marketing plays in creating value for businesses. Bonfire would like to congratulate all the award winners and extend our thanks to the Australian Marketing Institute for hosting this event.
Posted on 28th Nov, 2016 by Courtney Mills
This year’s Deloitte Connected Small Business report has highlighted the increasing implementation of digital strategies by Australian SMB’s.
Since 2013, there has been a fifty percent increase in the number of businesses boasting an advanced level of digital engagement through activities like online advertising and search engine optimisation.
It’s unsurprising that a greater level of digital engagement pays off. Revenue growth, innovation and increased employment are some of the key benefits.
Here are some of the key takeaways from the report:
Our CEO, Clay Cook, has shared his views on the report with Campaign Brief, including rallying the industry as a whole to come together to break down the misgivings and barriers that are preventing businesses from increasing their adoption.
Posted on 10th Nov, 2016 by Courtney Mills
Bonfire has been chosen as the digital marketing partner of one of Australia’s largest ‘fast fashion’ companies, Tiger Mist.
The fashion label is recognised as one Australia’s social media success stories with an already enviable following, including over 800,000 Instagram followers. Their range of clothing is a favourite among fashion conscious females across the globe and is sold through big-name retailers including Myer, ASOS and Forever 21.
However, given the fast-paced nature of the fashion industry, multi-channel digital strategies are paramount for sustained success. Our team have identified several exciting market expansion opportunities for Tiger Mist, through an integrated search marketing strategy.
Despite being based in Melbourne, the Tiger Mist team don’t see this as a barrier and we’re in fact inspired by the results we’re achieving with Bonds.
Posted on 24th Oct, 2016 by Courtney Mills
We’re thrilled to announce the latest company to partner with Bonfire – the Australian division of accounting software giant, Sage.
Bonfire has been tasked with overhauling Sage Australia’s Google marketing strategy. Combining a brand refresh with strong digital marketing campaigns, Sage Australia’s aim is to leverage the digital expertise and knowledge of Bonfire to increase its customer and partner numbers aggressively over the next 12 months. Bonfire’s first undertaking has been to overhaul and establish solid digital foundations for the brand.
Although based is Sydney, Sage’s marketing team looked further afield and was impressed with Bonfire’s thorough proposal and research process and the results we’re already achieving for other high profile service companies.
Sage Australia Campaign Manager, Anthony Pignatiello shares his experience with Bonfire to date:
Bonfire has provided exceptional customer service from the start. Despite being located on the other side of the country, their flexibility and responsiveness really stood out for us as an agency. Our account manager (Arno) always responds in a timely fashion whilst providing us with expert SEO advice that delivers results.
We are only at the start of our SEO journey with Bonfire, and we’re excited at the prospect of what this great partnership can achieve
We would like to officially welcome Sage Australia to the Bonfire family. Our digital services team are eager to hit the ground running on the campaigns.
Posted on 18th Oct, 2016 by Courtney Mills
Bonfire CEO, Clay Cook, was recently invited to feature in AdNews’ Industry Insights Profile alongside other influential Australian marketing leaders from Fairfax Media, M&C Saatchi, Channel 10, AOL and Spotify.
The profile aims to shed light on the varying roles and companies across the advertising, ad tech, marketing and media sector in Australia.
The full piece is below or you can view online here.
Posted on 14th Oct, 2016 by Courtney Mills
Google’s hotly anticipated Penguin ranking update has finally been released. It’s been a long wait for SEO agencies and website owners.
In late September, Penguin 4.0 was launched by Google, however it’s unlike any other previous Penguin update. Through this release, Penguin now operates in real-time and as part of Google’s core search algorithm. This means that ranking adjustments will now occur as Google re-crawls the web and existing penalties will be lifted much sooner. However, instead of demoting a website, Penguin 4.0 now devalues the link spam so that it is excluded from a website’s ranking calculation.
Our team have kept a keen eye on the “recovery” component of the update. We’re happy to report we’ve seen some strong improvements for clients who have engaged us to help fix penalties from previous SEO activities.
Bonfire CEO, Clay Cook, recently discussed the update with Campaign Brief, including providing some advice for website owners moving forward.
Posted on 13th Oct, 2016 by Kayla Paul
Generating leads through a strong digital presence is one of the main aims when it comes to SEO.
For Euro Technik, this was certainly the case.
One of the very few specialist European vehicle service centres in Perth, Euro Technik, came to Bonfire determined to use digital marketing to help get their business off the ground.
Not only did they want to penetrate their market through improved online visibility, they also wanted our team to deliver high quality leads that would generate solid business growth.
After 16 months, campaign results far exceeded expectations to the extent where we saw:
Despite strong competition within their market, our team has worked diligently and we’re extremely satisfied with the results achieved through this campaign. We look forward to seeing this success continue for Euro Technik.
Posted on 15th Sep, 2016 by Kayla Paul
Concerned about their rankings in Google due to a newly built website, Auspan Group turned to Bonfire to manage their digital presence.
As a market leader for steel shed design and construction in Western Australia, Auspan decided to invest in SEO and more recently, AdWords.
Our goals were to grow Auspan’s Google presence whilst increasing the frequency and quality of traffic leading to the new website.
After facing this challenge head on for a couple of years, we’re thrilled to see these impressive results come to fruition from targeted digital campaigns.
“Bonfire have proved to be an important partner to Auspan’s leading online presence in today’s market. They have been easy to deal with and always manage to deliver what they say they will.” – Steve Richardson
Auspan Group’s young domain and poor rankings proved no small challenge for our SEO team. We look forward to kicking even bigger goals this year.
Posted on 29th Aug, 2016 by Courtney Mills
The latest IAB/PwC Online Advertising Expenditure Report has just been released and has found that the Australian online advertising market has again delivered robust double-digit growth.
Online ad spend grew by 29.7 per cent to $6.8 billion in the year to June 30 this year making it the fastest growth of Australia’s online advertising market for five years.
The rapid rise of advertising on smartphones and tablets is the main driver.
Double digit growth was achieved by all online advertising segments, but general display advertising was the big winner.
Increasing 43.3 per cent to $2.5 billion making it the highest year-on-year growth since the inception of the report 13-years-ago.
Our CEO, Clay Cook, admits he was surprised by this increase as our AdWords team has noticed the popularity of display advertising dissipate in recent years. However, when you take into account that the this includes video advertising, which grew 55 per cent, it’s easier to understand the growth.
At current growth trajectories, display advertising should take over from search as the largest area of spend in the second half of 2017.
The industry leading the way in online advertising spend is real estate which increased its category share to 13.2 per cent from 10.8 per cent the previous year. However, the automotive industry is still the largest online advertiser.
Both of these industries are very competitive. The real estate agency industry is growing by around 3.4 per cent per year, so that increased competition is putting more pressure on agencies to spend on advertising to be seen online.
Clay suggests that the key for advertisers is to find the right balance to achieve effective advertising for their spend.
The best advertisers know how to use content, technology and data to help achieve their marketing goals efficiently, instead of just throwing money at it and hoping for the best.
Posted on 26th Aug, 2016 by Courtney Mills
Our reputation across Australia for our work in highly competitive markets continues to grow with news of our latest client appointments.
Triumph Motorcycles and City of Armadale are the latest companies looking to emulate Bonfire performance for other high profile companies.
The iconic motorcycle company was managing its campaigns internally. They realised specialist knowledge is necessary to grow their market share. Whereas, the City of Armadale have revamping their online presence with a focus on their tourism brand. The council made an important shift to digital to reposition it in the minds of residents, stakeholders and the general WA public.