Ignite your digital marketing


Bonfire Continues National Growth with Triumph Motorcycles & City of Armadale

Posted on 26th Aug, 2016 by

Our reputation across Australia for our work in highly competitive markets continues to grow with news of our latest client appointments.

Triumph Motorcycles and City of Armadale are the latest companies looking to emulate Bonfire performance for other high profile companies.

The iconic motorcycle company was managing its campaigns internally. They realised specialist knowledge is necessary to grow their market share. Whereas, the City of Armadale have revamping their online presence with a focus on their tourism brand. The council made an important shift to digital to reposition it in the minds of residents, stakeholders and the general WA public.

News of these appointments was recently featured in Campaign Brief and B&T.

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Talking Digital With Campaign Brief

Posted on 17th Aug, 2016 by

How has the digital industry changed in the past 20 years?

What are the challenges ahead?

Why don’t SEO and SEM get the recognition they deserve in the wider marketing arena?

Bonfire CEO, Clay Cook, answered these questions and many more when he sat down with Campaign Brief to share his story as a pioneer in the Perth digital industry.

We may be a little biased, but it’s definitely a good read.

Bonfire_CC-Campaign_Brief-June 2016




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Loan Monster Joins the Bonfire Family

Posted on 8th Apr, 2016 by

We’re thrilled to announce that Fremantle-based mortgage broking company, Loan Monster, has joined Bonfire.

By partnering with Bonfire, Loan Monster aims to refine its existing digital strategy and maximise the value from the online channel.

We will develop a digital marketing strategy aimed at capitalising on the significant Google search volumes in the Perth loan market.

News of this appointment was published by Campaign Brief.


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Australian Digital Advertising Spend Cracks $6 Billion

Posted on 4th Apr, 2016 by

In 2015, Australian digital advertising spend increased 25% over the previous year and cracked $6 billion.

What makes this news such a milestone is the fact that it’s the fifth consecutive year of double-digit growth for the industry.

It’s news that doesn’t surprise our CEO, Clay.

This news solidifies the fact that advertisers have ‘seen the light’ and are investing more heavily in digital as it provides more opportunities to reach consumers. From mobile, to video and display advertising, digital is one of the few forms of advertising that continues to innovate and consistently deliver measurable results.

He has shared this thoughts on the news and where digital is heading with Campaign Brief.


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Bonfire Attuned to Market Leaders for 20 Years

Posted on 2nd Mar, 2016 by

To celebrate 20 years in the Digital Marketing industry, we’ve been featured in this month’s edition of Campaign Brief magazine.

Since starting out in 1996, we’ve seen tremendous change in the online space. In the beginning, there was no Google. They only came on the scene in 1998. However, 2015 was our biggest year so far. We’ve had a stunning year of growth with new clients including Bonds, reiwa.com and Rusty.

2015 was pretty epic, but 2016 is on track to be even better!

(As you can see from our accompanying ad, we take Digital Marketing very seriously!)

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Bonfire in The News: The Impact of Google’s New SERP Layout

Posted on 25th Feb, 2016 by

Advertising on Google is competitive at the best of times.

Google has just made the game even harder by announcing a major change to the way it will display ads in its search results page.

Google will no longer display ads on the right hand side of the SERPs. Instead, these ads will only be displayed at the top and bottom of the page.

Our CEO, Clay Cook, spoke with Campaign Brief on this change and the impact it will have on advertisers and SEOs alike.



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Centurion Win Gives Bonfire a Strong Start to 2016

Posted on 9th Feb, 2016 by

Happy 2016 to us!

We’ve kicked off the year with a bang by securing WA’s largest independent transport and logistics company, Centurion, as a client.

Centurion reached out to us at the end of 2015 as they wanted to shake up their marketing in 2016. In a market that is predominantly word of mouth, Centurion is looking to buck the trend by modernising its brand online and attracting new business through Google.

Bonfire will develop a new set of campaigns for 2016 and beyond with the aim to grow Centurion’s digital presence in Google and further increase the companies influence in the WA logistics industry.

News of the partnership reached The West and Campaign Brief.

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REIWA Partners with Bonfire

Posted on 19th Nov, 2015 by

Welcome aboard, REIWA!

We’re thrilled to announce that REIWA, the peak body for the real estate profession in Western Australia, has recently engaged us to implement its Google marketing strategy.

Over the past 3 months we’ve been busy implementing a thorough SEO strategy and the results are already showing – the REIWA website,  http://reiwa.com.au/, has seen a 15% increase in its organic traffic already.

News of this partnership was featured in both The West newspaper and Campaign Brief.




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Pioneering online loan platform Kikka Capital engages Bonfire as its digital agency

Posted on 23rd Oct, 2015 by

We’re thrilled to introduce a new client to the Bonfire fold.

Kikka Capital is an innovative Australian online business lender that leverages the Kabbage technology platform.

Bonfire has been tasked with helping launch the brand online, and rapidly growing its share of the Australian business lending marketplace.

More details of the appointment are in the Campaign Brief article.


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Bonfire Wins Chamber of Commerce & Industry and Maurice Meade Digital Marketing Accounts

Posted on 23rd Sep, 2015 by

We have 2 new clients joining the Bonfire family…

Chamber of Commerce and Industry of Western Australia (CCI) and Perth’s favourite hairdressing salons, Maurice Meade, have chosen Bonfire as their new digital marketing agency.

It was our strategic value and recent track record on delivering results for high profile WA businesses which won over CCI and Maurice Meade.

We look forward to helping them both expand their reach in Google.

News of the appointments has been featured in The West and Campaign Brief.


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