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Posted on 20th Apr, 2017 by Samantha Whitewood
The Bonfire team joined over 800 others from the Western Australian advertising, media and communications industry this month at the new Crown Towers Ballroom for the 2017 Oasis Ball and Campaign Brief Awards.
Together, we celebrated our industry and raised funds for The Oasis Project; an initiative that supports the Salvation Army’s Crossroads West programme. This incredible programme is aimed at providing stable environments for young people who have had their home lives disrupted by their parents or guardian’s addiction, abuse or abandonment.
Bonfire finalist for Agency of the Year.
Loud cheers could be heard from our tables when it was announced that Bonfire was nominated for the ‘Agency of the Year’ award, and although we didn’t win the title this year, we were one of the finalists in this category.
Rene LeMerle, Bonfire’s Head of Marketing, finalist for Advertising Person of the Year
We were also extremely proud to see one of our own, Rene LeMerle, as a finalist for ‘Advertising Person of the Year’. Rene has been a valued part of our Bonfire family for over 12 years, and during this time has played a large role in overseeing Bonfire’s transition from ‘one of Perth’s expert digital marketing agencies’ to ‘Perth’s largest and most experienced digital performance agency’. Congratulations Rene, we’re lucky to have you as part of the #BonfireSquad!
Photo: Finalists for Advertising Person of the Year.
Final Word & Congratulations
Congratulations to all the individuals and agencies who walked away from the night as award winners, as well as all of those recognised as finalists. Thank you to Campaign Brief for recognising Bonfire as a leading agency in Perth and to Oasis Ball for allowing us to participate on the night and contribute to a great cause. We’re already looking forward to attending next year’s event!
— Bonfire (@Bonfire_Group) April 7, 2017
Posted on 28th Nov, 2016 by Courtney Mills
This year’s Deloitte Connected Small Business report has highlighted the increasing implementation of digital strategies by Australian SMB’s.
Since 2013, there has been a fifty percent increase in the number of businesses boasting an advanced level of digital engagement through activities like online advertising and search engine optimisation.
It’s unsurprising that a greater level of digital engagement pays off. Revenue growth, innovation and increased employment are some of the key benefits.
Here are some of the key takeaways from the report:
Our CEO, Clay Cook, has shared his views on the report with Campaign Brief, including rallying the industry as a whole to come together to break down the misgivings and barriers that are preventing businesses from increasing their adoption.
Posted on 14th Oct, 2016 by Courtney Mills
Google’s hotly anticipated Penguin ranking update has finally been released. It’s been a long wait for SEO agencies and website owners.
In late September, Penguin 4.0 was launched by Google, however it’s unlike any other previous Penguin update. Through this release, Penguin now operates in real-time and as part of Google’s core search algorithm. This means that ranking adjustments will now occur as Google re-crawls the web and existing penalties will be lifted much sooner. However, instead of demoting a website, Penguin 4.0 now devalues the link spam so that it is excluded from a website’s ranking calculation.
Our team have kept a keen eye on the “recovery” component of the update. We’re happy to report we’ve seen some strong improvements for clients who have engaged us to help fix penalties from previous SEO activities.
Bonfire CEO, Clay Cook, recently discussed the update with Campaign Brief, including providing some advice for website owners moving forward.
Posted on 26th Aug, 2016 by Courtney Mills
Our reputation across Australia for our work in highly competitive markets continues to grow with news of our latest client appointments.
Triumph Motorcycles and City of Armadale are the latest companies looking to emulate Bonfire performance for other high profile companies.
The iconic motorcycle company was managing its campaigns internally. They realised specialist knowledge is necessary to grow their market share. Whereas, the City of Armadale have revamping their online presence with a focus on their tourism brand. The council made an important shift to digital to reposition it in the minds of residents, stakeholders and the general WA public.
Posted on 17th Aug, 2016 by Courtney Mills
How has the digital industry changed in the past 20 years?
What are the challenges ahead?
Why don’t SEO and SEM get the recognition they deserve in the wider marketing arena?
Bonfire CEO, Clay Cook, answered these questions and many more when he sat down with Campaign Brief to share his story as a pioneer in the Perth digital industry.
We may be a little biased, but it’s definitely a good read.
Posted on 8th Apr, 2016 by Courtney Mills
We’re thrilled to announce that Fremantle-based mortgage broking company, Loan Monster, has joined Bonfire.
By partnering with Bonfire, Loan Monster aims to refine its existing digital strategy and maximise the value from the online channel.
We will develop a digital marketing strategy aimed at capitalising on the significant Google search volumes in the Perth loan market.
News of this appointment was published by Campaign Brief.
Posted on 4th Apr, 2016 by Courtney Mills
In 2015, Australian digital advertising spend increased 25% over the previous year and cracked $6 billion.
What makes this news such a milestone is the fact that it’s the fifth consecutive year of double-digit growth for the industry.
It’s news that doesn’t surprise our CEO, Clay.
This news solidifies the fact that advertisers have ‘seen the light’ and are investing more heavily in digital as it provides more opportunities to reach consumers. From mobile, to video and display advertising, digital is one of the few forms of advertising that continues to innovate and consistently deliver measurable results.
He has shared this thoughts on the news and where digital is heading with Campaign Brief.
Posted on 2nd Mar, 2016 by Courtney Mills
To celebrate 20 years in the Digital Marketing industry, we’ve been featured in this month’s edition of Campaign Brief magazine.
Since starting out in 1996, we’ve seen tremendous change in the online space. In the beginning, there was no Google. They only came on the scene in 1998. However, 2015 was our biggest year so far. We’ve had a stunning year of growth with new clients including Bonds, reiwa.com and Rusty.
2015 was pretty epic, but 2016 is on track to be even better!
(As you can see from our accompanying ad, we take Digital Marketing very seriously!)
Posted on 25th Feb, 2016 by Courtney Mills
Advertising on Google is competitive at the best of times.
Google has just made the game even harder by announcing a major change to the way it will display ads in its search results page.
Google will no longer display ads on the right hand side of the SERPs. Instead, these ads will only be displayed at the top and bottom of the page.
Our CEO, Clay Cook, spoke with Campaign Brief on this change and the impact it will have on advertisers and SEOs alike.
Posted on 9th Feb, 2016 by Courtney Mills
Happy 2016 to us!
We’ve kicked off the year with a bang by securing WA’s largest independent transport and logistics company, Centurion, as a client.
Centurion reached out to us at the end of 2015 as they wanted to shake up their marketing in 2016. In a market that is predominantly word of mouth, Centurion is looking to buck the trend by modernising its brand online and attracting new business through Google.
Bonfire will develop a new set of campaigns for 2016 and beyond with the aim to grow Centurion’s digital presence in Google and further increase the companies influence in the WA logistics industry.
News of the partnership reached The West and Campaign Brief.