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Posted on 11th Dec, 2017 by Bonfire
With 2018 on the horizon, it’s important to stay informed about the latest search news and updates so you can prepare your search strategy for the new year. As Bonfire’s SEO Manager, I’m highlighting the impact of Google’s mobile first index testing, the latest SEO ranking factors report, plus much more to help keep you in the loop.
Posted on 13th Oct, 2017 by Kayla Paul
If you’re looking for an easy way to get a head start on your Christmas marketing campaign, you’ve come to the right place. With so much to do and less than 90-days before showtime, we thought we’d help you out by sharing our top 10 holiday marketing ideas…
Posted on 22nd Sep, 2017 by Matthew Elshaw
Keeping up with all the Search news and updates can be almost impossible. So, as Bonfire’s SEO Manager, I’m starting a new blog series on here to help you stay on top. In this first post of the series, I cover off why you need to make the switch to HTTPS before October, Mobile-First Index announcements, and more…
Posted on 21st Jul, 2017 by Rene LeMerle
Google has been progressively rolling out a new “AdWords Experience” this year, with the promise that everyone will have access by the end of 2017.
Posted on 30th Mar, 2017 by Kayla Paul
Bonfire and the Instant Products Group are no strangers, in fact Bonfire have been leading the digital strategy for two of its divisions since 2013. However, late last year we welcomed Instant Sea Containers, the third and final division of the Instant Products Group on board.
Posted on 8th Mar, 2017 by Kayla Paul
Google released a document on Valentine’s day providing valuable insight into how brands should go about hiring an SEO agency, including guidelines on what to look out for and avoid when choosing and hiring an SEO specialist.
Posted on 31st Jan, 2017 by Bonfire
Which SEO trends will thrive in 2017? And more importantly, how can I stay on top of these trends for my business? These are some of the top questions circulating marketing and business minds in the new year. Here’s what the digital experts at Bonfire HQ have to say…
Posted on 9th Aug, 2016 by Kayla Paul
A summary of the digital dilemma and its effect on the way businesses are operating today.
The Digital Dilemma
Whether you’re a start-up or an established brand, every business owner will be required to make an important decision in the course of their business venture; to go digital or not to go digital. In today’s day and age, businesses cannot turn away from the fact that this binary decision will determine the livelihood and the future of the brand itself. Thankfully, there is a middle ground more commonly known to those in the industry as the ‘modern marketing strategy’.
A smart business owner will understand that both internal and external marketing factors play a role in individual business success. According to research and consulting company, Strategy Analytics, spending for digital advertising in the Asia Pacific region has increased over the past year by 18.2% – that’s an estimated total of AU$78.4 billion.
This poses the ultimate question: if a majority of businesses are competing in the digital market, why isn’t your business? Furthermore, how do we, as business owners compete against others who seem to be employing the same traditional marketing strategy? The modern marketing strategy attempts to explain this.
The Modern Marketing Strategy
Ever heard of the saying ‘don’t put all of your eggs in one basket’? The modern marketing strategy explores this notion. Although there are many theories surrounding this, our experience here at Bonfire is what drives the thought behind this strategy.
Time and time again we see businesses come to us seeking SEO and other online digital services who understand the importance of digital for a competitive business strategy, however this is not always the case. The modern marketing strategy explains the need for the integration between traditional marketing efforts, digital marketing efforts and all other areas of the business including marketing goals and product mix. Each marketing component should work cohesively in order to play off each other’s strengths and enhance the overall business strategy. If one element were to change, it’s integral for the other elements to adapt. For example, if the business decided to rebrand, this should filter through to all digital efforts as well as traditional marketing efforts.
However, for many businesses today who don’t necessarily have the resources to fund their own marketing department, it can be difficult to maintain a consistent strategy. This is where outsourcing comes into play – not to a cheap, offshore “agency” – but to an established digital agency who knows exactly what it means to have a strong digital campaign and has the skills to seamlessly integrate these into the overall marketing strategy.
With many markets facing over-saturation and with a large number of businesses struggling to penetrate or compete at a profitable level, employing an effective modern marketing strategy is almost essential for survival.
In today’s complex world, businesses can either sink or swim. With this in mind, digital agencies have now become the buoys of the modern business world, giving rise to a new era in marketing: The Digital Era.
Posted on 5th Mar, 2015 by Courtney Mills
… that’s according to Campaign Brief!
We have been featured in the February 2015 edition of Campaign Brief’s hardcopy magazine.
Here’s the full article (or it’s on page 29 for those of you playing along at home)