Ignite your digital marketing

AN INSTANT PARTNERSHIP YIELDS LONG-TERM RESULTS

Posted on 30th Mar, 2017 by

Bonfire and the Instant Products Group are no strangers, in fact Bonfire have been leading the digital strategy for two of its divisions since 2013. However, late last year we welcomed Instant Sea Containers, the third and final division of the Instant Products Group on board.

The Divisions

The Beginning

Entering an unknown industry, Scott Rawson – Founder and Managing Director of the Instant Products Group, knew he needed to engage his trusted digital marketing experts.  Confident in our ability to deliver results, Scott approached Bonfire to lead the digital campaign for the company’s newest division – Instant Sea Containers.

The Strategy

The digital strategy designed and implemented for Instant Sea Containers differed from those previously created for the other two divisions. Due to the niche nature of the sea containers market, we knew that a multichannel digital marketing strategy would be required.  Bonfire recommended a combination of SEO, AdWords and Remarketing to drive the strategy.

The Results

After a short 6 months, this campaign has yielded some impressive results:

  • 69% of all goal conversions are driven by digital marketing
  • 50,000 impressions from Google Remarketing
  • AdWords accounts for 49% of all website traffic
  • Keywords have increased by 2,016 positions in Google
  • 90+ interactions with potential customers through Facebook Remarketing

The Bonfire team would like to say a big thank you to Scott Rawson and the team at Instant Products Group for their ongoing support and loyalty. To discover how a sea container can be transformed into fully functional space, visit the Instant Sea Containers website.  To learn about the company’s other product and service offerings, visit Instant Offices and Instant Toilets and Showers.

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TERMITRUST CATCH THE BONFIRE BUG

Posted on 7th Feb, 2017 by

With such a high demand for both residential and commercial pest control experts in Australia, Termitrust sought to partner with Bonfire to help gain an advantage within this highly competitive industry.

Having already established 33 centres across the country, the Termitrust team not only wanted to ensure their website was of the highest SEO standard, but also wanted to drive business growth through a strong digital strategy.

Almost two years later and Termitrust have continued to thrive both online and offline. Together, the Bonfire and Termitrust team have curated a personalised strategy, targeting multiple locations within AdWords and SEO. Due to the seasonal demands within the industry, we continue to adjust these campaigns relative to seasonal changes, delivering results that have been nothing short of impressive.

This partnership has achieved:

  • An 81% increase in organic traffic to the website year-on-year
  • 35% of this traffic attributed to AdWords and 33% SEO
  • 53% of goal completions were driven from AdWords campaigns
  • An increase in keyword ranking of 2,332 positions

We would like to commend all team members involved with this campaign and look forward to another great year. For the full case study, please click here. To learn more about the pest control experts Termitrust, visit: https://www.termitrust.com.au.

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