Ignite your digital marketing


The State of Australian eCommerce

Posted on 29th Oct, 2013 by

Any business that sells goods or services online will know all to well that eCommerce is well and truly thriving in Australia at the moment.

We certainly live in the lucky country and our online retail spending figures are proof of that. Here are just some of the recent statistics to be released (see infographic below):

  • 71% of Australian consumers have made a purchase online
  • Online sales revenue in Australia is expected to reach more than $37bn during 2013
  • 53% of users buy from Australian E-Commerce Sites instead of overseas sites
  • 73% of online users in the age group of 35-44 have shopped online
  • $2,108 is the average spend of each online customer in Australia
  • Credit card and Paypal remain the most popular payment methods

These statistics won’t surprise many of the e-retail front-runners who know that staying ahead of the game in online retail is a never-ending race of investment in new technology and innovative marketing strategies.


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Bonfire Helps Bring Online Retailer Roadshow to Perth

Posted on 29th Oct, 2013 by

The Online Retailer Roadshow is the biggest eCommerce and Online Retailing Conference in Australia – held annually in Sydney.

But what about online retailers in “The West”?

We’re proud to announce Bonfire is helping to bring The Online Retailer Roadshow to Perth as the official platinum sponsor.

We were keen to get involved in bringing the conference to Perth as our city has a vibrant eCommerce industry that we want to see continue to grow and believe we can help by sharing our expert knowledge of digital marketing.

Held on 28th November 2013, the conference is a gathering of online industry greats, all under one roof. Delegates can learn the latest from Australia’s leading online retailers and digital marketers. From best practice strategies for selling online to social media marketing, the latest e-commerce technologies, mobile and plenty more.

Alongside major retailers Dan Murphy’s, Dick Smith and Mantra Group, our very own digital marketing head honcho, Clay Cook, will be presenting and will be a key member of the expert panel.

The conference attracts key decision makers from Australia’s best eCommerce companies and with only 100 tickets available to the Perth conference; you need to be quick to secure your seat.

More details here: http://www.onlineretailerroadshow.com.au/en/

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Salin Plus Website Launch

Posted on 26th Jul, 2013 by

We recently launched a new ecommerce website for the team at Salin Plus.

Providing the world’s leading Salt Therapy devices for home and office, Salin Plus are a Perth based company who are doing big things in the air purification space.

Salin Plus weren’t looking for just any stock-standard web design company, the vision was to produce a website that showcases the wide range of products on offer and making it easy for visitors to purchase through a simple, yet secure shopping cart.


It certainly was fantastic working with such a great local company.

You can see the website for yourself at http://www.salinplus.com/

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