Ignite your digital marketing

Australian online ad spend grows 29.7 per cent, showing no signs of slowing down

Posted on 29th Aug, 2016 by

The latest IAB/PwC Online Advertising Expenditure Report has just been released and has found that the Australian online advertising market has again delivered robust double-digit growth.

Online ad spend grew by 29.7 per cent to $6.8 billion in the year to June 30 this year making it the fastest growth of Australia’s online advertising market for five years.

The rapid rise of advertising on smartphones and tablets is the main driver.

Double digit growth was achieved by all online advertising segments, but general display advertising was the big winner.

Increasing 43.3 per cent to $2.5 billion making it the highest year-on-year growth since the inception of the report 13-years-ago.

PwC Online chart_1

Our CEO, Clay Cook, admits he was surprised by this increase as our AdWords team has noticed the popularity of display advertising dissipate in recent years. However, when you take into account that the this includes video advertising, which grew 55 per cent, it’s easier to understand the growth.

At current growth trajectories, display advertising should take over from search as the largest area of spend in the second half of 2017.

The industry leading the way in online advertising spend is real estate which increased its category share to 13.2 per cent from 10.8 per cent the previous year. However, the automotive industry is still the largest online advertiser.

PwC online chart 2

Both of these industries are very competitive. The real estate agency industry is growing by around 3.4 per cent per year, so that increased competition is putting more pressure on agencies to spend on advertising to be seen online.

Clay suggests that the key for advertisers is to find the right balance to achieve effective advertising for their spend.

The best advertisers know how to use content, technology and data to help achieve their marketing goals efficiently, instead of just throwing money at it and hoping for the best.

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Bonfire in The News: The Impact of Google’s New SERP Layout

Posted on 25th Feb, 2016 by

Advertising on Google is competitive at the best of times.

Google has just made the game even harder by announcing a major change to the way it will display ads in its search results page.

Google will no longer display ads on the right hand side of the SERPs. Instead, these ads will only be displayed at the top and bottom of the page.

Our CEO, Clay Cook, spoke with Campaign Brief on this change and the impact it will have on advertisers and SEOs alike.

 

CB-Feb2016-GoogleAdSERP

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30% Client Growth for i.fresh strata

Posted on 5th Jan, 2016 by

We love when clients set lofty goals for their Digital Marketing campaigns.

And we love it even more when our hard work exceeds these goals.

i.fresh strata is one such client. Darren and his team wanted to increase the levels and quality of their website leads by 20%.

As you can see from the results below, this goal has been smashed out of the park.

  • Increased new client portfolio by 30%
  • 50% of traffic from Digital Marketing campaigns
  • Numerous #1 rankings
  • High volume of enquiries each month

We look forward to sharing more great results with you soon.

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REIWA And Bonfire, A Winning Combination

Posted on 20th Nov, 2015 by

Did you know “ambition” is our middle name?

It certainly is. So, when REIWA came to us with an ambitious Google marketing plan for 2015/16, we knew we were the right team for the job.

In fact, in just 3 months, REIWA’s SEO and AdWords campaigns have produced dramatic results.

  • 15% increase in traffic
  • Numerous #1 rankings
  • Digital Marketing accounts for large % of total website enquiries
  • Highly targeted traffic campaigns

Fantastic work, team! Can’t wait to share even more great REIWA results in the coming months.

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Perth Painting Professionals Make a Splash Online

Posted on 2nd Nov, 2015 by

Helping a brand new business get online is a great challenge for the Bonfire team. All areas of our business are involved – website designers, graphic designers, BDM’s and the digital services team.

Perth Painting Professionals (PPP) was no exception.

As PPP is a new business, we leveraged Google AdWords and a new landing page to get them online, quickly.

Here are just some of the results that have been achieved:

  • Steady flow of new, highly qualified leads every week
  • Increase in commercial and residential jobs
  • Biggest job to date has been secured as a result of AdWords campaign

Congratulations to the whole Bonfire team on the job well done. As you can see from the case study, PPP owner, Hayden Lister, is extremely happy.

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Stevenson Legal Make Positive Move to Digital

Posted on 26th Nov, 2014 by

This is a great story.

Subiaco legal practice, Stevenson Legal, had never considered digital marketing to increase their quality and number of incoming legal enquiries.

However, after Nick had a chat with our BDM, Evan, he had every faith we could help. And boy, have we helped.

In just 12 months ago, the SEO and Google AdWords campaigns have produced some impressive results, including…

  • 100% of business generated by Digital Marketing campaigns
  • Over 200 web leads received since launch
  • SEO drives 45% of website traffic
  • Keyword rankings have increased 941 positions in Google

We’re really proud of the results we’ve been able to achieve and we’re happy to report that Nick is now a big fan of Digital Marketing.

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Photosnap’s Biggest Regret…

Posted on 11th Aug, 2014 by

…is that they didn’t engage with Bonfire sooner.

Photosnap owner, Jason DCosta, has shared some fantastic words on his working with Bonfire to accompany the businesses Google AdWords case study. These include:

From the outset, the Bonfire team has delivered on all promises and expectations.

The reporting is the best I have come across in the years I have had other companies working on my websites, which enable us to measure results more efficiently and effectively and ensure we are getting a return on our investment.

The results speak for themselves, and I highly recommend Bonfire. My only regret is that I didn’t engage them sooner.

Now that’s a glowing endorsement if we’ve ever heard one. Thanks Jason.

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Google AdWords and SEO A Winning Combination for Roesner

Posted on 25th Jul, 2014 by

Our favourite Harvey client has just achieved some impressive results with their Bonfire-led Google AdWords and SEO campaigns.

Roesner is one of Australia’s biggest suppliers of agricultural equipment. The Marshall Multispread is their highest selling product. However, they’re under threat from competitors popping up selling the same product.

Roesner needed to outrank them in Google and that’s what we’ve achieved.

  • 68% of traffic now from Digital Marketing campaigns
  • Numerous #1 rankings
  • Steady stream of qualified leads each month

The full case study can be viewed here: http://www.bonfire.com.au/past-work/roesner/

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Betts Group Steps Up Online Success With Bonfire

Posted on 21st Feb, 2014 by

When you think of Australian shoe brands and retailers, it’s hard to go past The Betts Group. With brands like Betts, Betts Kids, Zu and Airflex under their umbrella, the company is one of the countries premier manufacturers and retailers.

They excel at “bricks n mortar” retailing with over 200 stores nationwide. So when they launched new ecommerce stores, they wanted this high standard to shine through in their digital strategy.

The Betts Group turned to Bonfire to develop and execute the strategy for their SEO and Google AdWords campaigns. And boy, have we seen some fantastic results.

Without further ado…. here’s just a few stats we can boast about:

  • 168% average revenue growth
  • 139% average sales growth
  • 72% average growth in traffic to ecommerce stores
  • Lead conversions have increased by 47%

The results really show the great work our digital team has done in enhancing Betts Group’s visibility across all brands.

A full case study showcasing these outstanding results is here:  /past-work/betts-group/

 

 

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Bonfire Takes the Reigns on Precise Glass Fencing Digital Campaigns

Posted on 29th Jan, 2014 by

We’re delighted to share some more fantastic results our team have achieved for a client.

Precise Glass Fencing are a business under the pump. They have little time to keep on top of their online marketing, so reached out to Bonfire to provide a comprehensive results-driven marketing solution.

Less than 3 months in and we’ve achieved some great results:

  • 20% business growth since launch
  • 100% growth in organic traffic
  • 29 keywords on 1st page of Google

The full case study can be found here. Be sure to check out Elizabeth’s lovely testimonial.

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