Ignite your digital marketing

TERMITRUST CATCH THE BONFIRE BUG

Posted on 7th Feb, 2017 by

With such a high demand for both residential and commercial pest control experts in Australia, Termitrust sought to partner with Bonfire to help gain an advantage within this highly competitive industry.

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Australian online ad spend grows 29.7 per cent, showing no signs of slowing down

Posted on 29th Aug, 2016 by

The latest IAB/PwC Online Advertising Expenditure Report has just been released and has found that the Australian online advertising market has again delivered robust double-digit growth.

Online ad spend grew by 29.7 per cent to $6.8 billion in the year to June 30 this year making it the fastest growth of Australia’s online advertising market for five years.

The rapid rise of advertising on smartphones and tablets is the main driver.

Double digit growth was achieved by all online advertising segments, but general display advertising was the big winner.

Increasing 43.3 per cent to $2.5 billion making it the highest year-on-year growth since the inception of the report 13-years-ago.

PwC Online chart_1

Our CEO, Clay Cook, admits he was surprised by this increase as our AdWords team has noticed the popularity of display advertising dissipate in recent years. However, when you take into account that the this includes video advertising, which grew 55 per cent, it’s easier to understand the growth.

At current growth trajectories, display advertising should take over from search as the largest area of spend in the second half of 2017.

The industry leading the way in online advertising spend is real estate which increased its category share to 13.2 per cent from 10.8 per cent the previous year. However, the automotive industry is still the largest online advertiser.

PwC online chart 2

Both of these industries are very competitive. The real estate agency industry is growing by around 3.4 per cent per year, so that increased competition is putting more pressure on agencies to spend on advertising to be seen online.

Clay suggests that the key for advertisers is to find the right balance to achieve effective advertising for their spend.

The best advertisers know how to use content, technology and data to help achieve their marketing goals efficiently, instead of just throwing money at it and hoping for the best.

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Bonfire in The News: The Impact of Google’s New SERP Layout

Posted on 25th Feb, 2016 by

Advertising on Google is competitive at the best of times.

Google has just made the game even harder by announcing a major change to the way it will display ads in its search results page.

Google will no longer display ads on the right hand side of the SERPs. Instead, these ads will only be displayed at the top and bottom of the page.

Our CEO, Clay Cook, spoke with Campaign Brief on this change and the impact it will have on advertisers and SEOs alike.

 

CB-Feb2016-GoogleAdSERP

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30% Client Growth for i.fresh strata

Posted on 5th Jan, 2016 by

We love when clients set lofty goals for their Digital Marketing campaigns.

And we love it even more when our hard work exceeds these goals.

i.fresh strata is one such client. Darren and his team wanted to increase the levels and quality of their website leads by 20%.

As you can see from the results below, this goal has been smashed out of the park.

  • Increased new client portfolio by 30%
  • 50% of traffic from Digital Marketing campaigns
  • Numerous #1 rankings
  • High volume of enquiries each month

We look forward to sharing more great results with you soon.

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REIWA And Bonfire, A Winning Combination

Posted on 20th Nov, 2015 by

Did you know “ambition” is our middle name?

It certainly is. So, when REIWA came to us with an ambitious Google marketing plan for 2015/16, we knew we were the right team for the job.

In fact, in just 3 months, REIWA’s SEO and AdWords campaigns have produced dramatic results.

  • 15% increase in traffic
  • Numerous #1 rankings
  • Digital Marketing accounts for large % of total website enquiries
  • Highly targeted traffic campaigns

Fantastic work, team! Can’t wait to share even more great REIWA results in the coming months.

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