Ignite your digital marketing

Improve Your Website Performance With Google’s Updated Tool

Posted on 4th Jul, 2017 by

How fast is your mobile site speed? Google have released an updated free tool which not only analyses the load time of your mobile site, but also provides various recommendations for improvement.

It’s no secret that faster websites get more customers. In fact, 50% of people expect a site to load in less than two seconds, and 53% will actually leave a page that takes longer than three seconds to load. We all know how frustrating slow websites can be, which is why it’s more important than ever to design and foster fast, efficient and user-friendly site experiences.

Curious about your mobile site speed? Click here to test your site.

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Was There A Google Algorithm Update On June 25?

Posted on 28th Jun, 2017 by

If you’ve heard the buzz around a serious Google algorithm update on June 25, you’re not alone. While there’s nothing ‘officially’ confirmed as of yet, our data suggests otherwise.

Here’s a snippet of our SERP Monitor which shows the various fluctuations to Google’s search results over the past two months.

Search Engine Roundtable have also confirmed the likelihood of an algorithm update, posting various screen shots of tracking charts.

Although there’s been plenty of buzz around the topic, Webmaster Trends Analysis, John Mueller is yet to confirm these effects…

However, this update doesn’t necessarily mean doom and gloom for all. We’re pleased to see that a majority of our clients’ rankings have experienced positive results.

While we wait for an official confirmation from Google, our best advice is to sit tight. We’ve learnt from previous updates that Google algorithms can take days, weeks or even months to fully roll out, so making sudden changes to your campaign right now may not be the best idea.

As always, you can contact us if you’re unsure of anything or if you’ve noticed a change in your rankings. In the meantime, you can read more about this likely update here.

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EXPLAINED: HOW GOOGLE’S CROSS-DEVICE REMARKETING UPDATE WILL AFFECT YOU

Posted on 10th Apr, 2017 by

You may have seen this warning in Google Analytics, but what exactly does it mean?

Google have recently announced an important update concerning their Google Analytics Remarketing Audiences which will change the way advertisers and marketers target audiences online. Essentially, Google will now start showing ads to users across multiple devices for advertisers using Remarketing Audiences built with Google Analytics. Cross-device remarketing has existed for some time now for advertisers using remarketing audiences built within AdWords, however this method was a manual and laborious task, requiring considerably more time and technical ‘know-how’ to achieve.

This new method, using the very simple audience-building tool in Google Analytics, gives advertisers the ability to reach more customers across their omni-channel buying journey, a change which has brought this method in line with platforms like Facebook who have been doing this for some time.

But… Why?

Buyer behaviour is constantly changing. According to a recent study:

“Six in 10 internet users will start shopping on one device but will continue or finish on a different one [device].”

This means more than half of buyers are accessible through multiple platforms and why it’s now essential advertisers distribute their ads across all the devices where their consumers may be researching, considering or eventually purchasing.

Previously, if an advertiser built a remarketing audience in Google Analytics – or a subset of website visitors from whom they wish to retarget with specific ads – then they would only be able to reach them via browser cookies on a singular device. Now, by using signed-in user data, ads can be shown to visitors across any device which is linked to their Google account.

What Now?

Advertisers should reconsider the frequency and reach of their ads, now that they’re going to be seen across multiple devices. Ideally, each user should now see the same remarketing ads more times, meaning messages will constantly need to be fresh and appealing.

It’s also recommended advertisers review their website privacy policies to ensure these are compliant with their current privacy legislation in their area. In Australia, significant changes were made to the Privacy Act in 2014 – so, if your websites privacy policy has not been updated since then, you should review it. For all other questions or concerns, feel free to contact or connect with our experts on Twitter.

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