Bonfire and the Instant Products Group are no strangers, in fact Bonfire have been leading the digital strategy for two of its divisions since 2013. However, late last year we welcomed Instant Sea Containers, the third and final division of the Instant Products Group on board.
Entering an unknown industry, Scott Rawson – Founder and Managing Director of the Instant Products Group, knew he needed to engage his trusted digital marketing experts. Confident in our ability to deliver results, Scott approached Bonfire to lead the digital campaign for the company’s newest division – Instant Sea Containers.
The digital strategy designed and implemented for Instant Sea Containers differed from those previously created for the other two divisions. Due to the niche nature of the sea containers market, we knew that a multichannel digital marketing strategy would be required. Bonfire recommended a combination of SEO, AdWords and Remarketing to drive the strategy.
After a short 6 months, this campaign has yielded some impressive results:
69% of all goal conversions are driven by digital marketing
50,000 impressions from Google Remarketing
AdWords accounts for 49% of all website traffic
Keywords have increased by 2,016 positions in Google
90+ interactions with potential customers through Facebook Remarketing
The Bonfire team would like to say a big thank you to Scott Rawson and the team at Instant Products Group for their ongoing support and loyalty. To discover how a sea container can be transformed into fully functional space, visit the Instant Sea Containers website. To learn about the company’s other product and service offerings, visit Instant Offices and Instant Toilets and Showers.