Ignite your digital marketing

Bonfire in The West: Surviving the ‘Mobilepocalyse’

Posted on 25th Apr, 2015 by

It’s being dubbed “Mobilepocalyse”, and touted as one of Google’s biggest ranking updates since the introduction of Pandas and Penguins back in 2011.

Google officially hit the “go” button on the update on April 21, promising that it would reward websites that are “mobile-friendly” with superior mobile search rankings.

Clay shared his advice with The West readers on what to expect and how your website can survive.

Read the full article here: https://au.news.yahoo.com/thewest/business/marketing/a/27274765/out-to-market-surviving-the-mobilepocalyse/

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Bonfire in The West: Exposing Negative SEO

Posted on 28th Jul, 2014 by

Did you flick through Friday’s West Australian?

What about the article in the Marketing and Media section about the latest “ugly” trend in digital marketing, Negative SEO?

It’s a dirty SEO tactic that is gaining speed and all website owners should be aware of it. Our CEO, Clay Cook, provided some insight in the article into the new frontier of corporate sabotage and our own experience with the Bonfire website.

Any business who is serious about their website’s Google ranking should have a read of the article.



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