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The Bonfire Manifesto

Posted on 2nd Jul, 2015 by

The Bonfire Manifesto has arrived…

But what is it?

Good question…. It’s our new series of remarketing ads that you will see following you around the Internet.

They’re a little bit cheeky and witty – just like us!

Here’s a sneak peek of just a handful in the series. Enjoy!

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PIBT-blog

Remarketing Helps PIBT Increase Enrolments

Posted on 12th May, 2015 by

We’re excited to share news of a client who is achieving great success through our latest digital marketing service, Remarketing.

PIBT (Perth Institute of Business and Technology) had a single goal in mind when it began working with Bonfire: increase course enrolments.

Along with SEO and Google AdWords, Brand Remarketing campaigns are converting website visitors into enrolments.

The campaigns results include:

  • 238% increase in organic traffic
  • 100% more leads
  • Website has increased 1,085 positions in Google

Remarketing for the win!

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2015-predictions-blog

2015 Digital Marketing Trends and Predictions

Posted on 12th Dec, 2014 by

As 2014 draws to a close, the predictions and trends for Digital Marketing in 2015 have already begun.

So we thought we would jump on the bandwagon with our very own (along with a few from well-known experts).

Here goes:

1. Mobile-Optimised Content Will Be a Must-Have, Not a Should-Have
Our Head of Digital Services, George Gavalas, predicts that mobile optimisation will play a big role in Digital Marketing in 2015.

“According to Forbes, 87% of connected devices sales by 2017 will be tablets and smartphones. While a responsive design is paramount, Google has hinted that mobile usability is now ‘relevant for optimal search results.’ So, 2015 will bring about website content specifically for mobile users.”

2. Digital Analytics Will Get More Sophisticated
Google’s Analytics Advocate, Adam Singer, anticipates that marketers will demand more from analytics in 2015.

“We know from research, talking to users and being an active part of the industry that marketers are increasing emphasis on measurement. Our team even launched a MOOC (Massive Open Online Course) to provide a free and robust resource to educate marketers and help them succeed. An ever-expanding mix of devices and channels is creating even greater pressures for digital teams to quantify their efforts, but the technology is here and the market demand for talented analysts & data-savvy marketers has been in place long enough that 2015 is the year digital measurement finally comes of age. Smart brands have already formalized their efforts across organizations and efforts. If you’re not there it’s time to catch up.”

3. Marketers Will Demand More From Remarketing
Ad Remarketing (or Retargeting) was the new kid on the block in 2014. However, due to its proven success, our Digital Services Manager (and PPC King), Sam Zhao, predicts that marketers will demand more from Remarketing in 2015.

“I expect the technology that ad platforms use will become more innovative especially in regards to advanced targeting criteria. We’re already seeing hints of this from Facebook with Atlas and Google AdWords, so I expect we will see other ad platforms like AdRoll and Chango follow suit pretty quickly”

4. Shopping Comes to Social Media
Twitter and Facebook are already testing it, but Hootsuite CEO Ryan Holmes, expects e-commerce and social media integration to deepen in 2015.

“This approach eliminates one key dilemma all merchants face – how to get customers in the door (or to your website). On Facebook and Twitter, you’ve already got a receptive audience, happily chatting with friends, browsing the latest trends, sharing photos and videos, etc. Once their payment details are on file, purchases are a tap or two away. There are major benefits to advertisers. Connecting individual tweets and Facebook posts with actual purchases has thus far proved a huge analytics challenge. But with the advent of buy buttons, concrete revenue figures can be attached to specific social media messages in a way that hasn’t been possible until now.”

5. Don’t Count Out Google+ Just Yet
There are plenty of Digital Marketers who criticise Google+ and some are even predicting it will be gone all together in 2015. But, our Digital Services Manager (and resident SEO expert), Matthew Elshaw, suggests otherwise.

“Even though Google has closed their Google+ Authorship program, Google+ business pages are still an important part of the ranking algorithm. In 2015, I expect Google to further reward businesses that maintain an active profile with regular posts, complete business information and positive reviews.”

6. Will Marketing Strategies (Finally) Become Integrated?
Good question…. The experts have mixed predictions for this one.

Altimeter Group’s Brian Solis, says no:

“I’d love to say that by 2015 we will truly see digital strategies that are integrated across social, mobile, advertising, marketing, comms, et al. But, we won’t. What we will see though is a more conscious effort to bring disparate groups to the table to learn how to collaborate across screens, channels, and moments of truth to deliver ONE experience to customers wherever they are in the lifecycle.”

However, Lee Odden from TopRank disagrees:

“Content creation, search optimization and social media will be less siloed as specific departments and treated more like skills that exist across the organization. Optimization will move beyond individual tactics and focus more on overall customer experience across channels. Marketing is everybody’s job and more companies will leverage internal resources through social business and collaboration platforms as well as participation marketing with their community to integrate scaled content creation and social media engagement.”

 

And there you have it…. Just a handful of the big predictions for Digital Marketing in 2015. Now it’s over to you… What do you think the most significant changes and important trends will be in 2015?

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West-article-nov-2014-blog

Bonfire in the West: Christmas is Coming – Is Your Website Ready?

Posted on 3rd Nov, 2014 by

Did you know that Christmas is less than 8 weeks away?

8 WEEKS!

It’s a timely reminder for online retailers to get their Digital Marketing campaigns all sorted to capture the most of the Christmas sales rush.

In today’s “Out to Market” section in The West, our head honcho, Clay, shares 6 Digital Marketing tips to make the most of the season.

TheWestArticle-Nov2014

 

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Remarketing: The New Tool In The Digital Marketing Arsenal

Posted on 16th Jul, 2014 by

If only there was a way business owners could re-engage visitors who’ve left their website…. 

We’ll let you in on a little secret… there now is!

Remarketing is a clever way to connect with your website visitors who haven’t made an immediate purchase or enquiry. It allows you to position targeted ads in front of these visitors – as they browse elsewhere around the Internet including while they’re watching a YouTube video or shopping on eBay.

Recent reports show that on average, people spend 96% of time online on websites versus 4% of their time on search engines. So while, SEO and Google AdWords are still incredibly important to an overall marketing plan, Remarketing is a complimentary strategy that gives your brand a lot more reach.

Here’s a visual showing how Remarketing works:

retargeting-642x500

 

Bonfire now offers Remarketing campaigns.  For more information on how our Remarketing specialists can help, click here.

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Bonfire in The West: Google Panda 4.0 and Remarketing

Posted on 23rd May, 2014 by

The Bonfire word just keeps spreading…

Our CEO Clay Cook has recently been called upon twice to share his expertise on new developments in the Digital Marketing space.

Firstly, The West Australian Marketing & Media section recently featured an article on the latest trend in Digital Marketing, Remarketing. Clay shared his advice for businesses wanting to take the leap into Remarketing.

Just this week, Google announced the release of its latest algorithm update, Panda 4.0. Clay told todays readers of The West Australian not to fear the update. If website owners are using ethical SEO practices then the update will have little impact.

You can take a squiz at both articles below.

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