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Posted on 30th Mar, 2017 by Samantha Whitewood
Bonfire and the Instant Products Group are no strangers, in fact Bonfire have been leading the digital strategy for two of its divisions since 2013. However, late last year we welcomed Instant Sea Containers, the third and final division of the Instant Products Group on board.
Entering an unknown industry, Scott Rawson – Founder and Managing Director of the Instant Products Group, knew he needed to engage his trusted digital marketing experts. Confident in our ability to deliver results, Scott approached Bonfire to lead the digital campaign for the company’s newest division – Instant Sea Containers.
The digital strategy designed and implemented for Instant Sea Containers differed from those previously created for the other two divisions. Due to the niche nature of the sea containers market, we knew that a multichannel digital marketing strategy would be required. Bonfire recommended a combination of SEO, AdWords and Remarketing to drive the strategy.
After a short 6 months, this campaign has yielded some impressive results:
The Bonfire team would like to say a big thank you to Scott Rawson and the team at Instant Products Group for their ongoing support and loyalty. To discover how a sea container can be transformed into fully functional space, visit the Instant Sea Containers website. To learn about the company’s other product and service offerings, visit Instant Offices and Instant Toilets and Showers.
Posted on 7th Feb, 2017 by Kayla Paul
With such a high demand for both residential and commercial pest control experts in Australia, Termitrust sought to partner with Bonfire to help gain an advantage within this highly competitive industry.
Having already established 33 centres across the country, the Termitrust team not only wanted to ensure their website was of the highest SEO standard, but also wanted to drive business growth through a strong digital strategy.
Almost two years later and Termitrust have continued to thrive both online and offline. Together, the Bonfire and Termitrust team have curated a personalised strategy, targeting multiple locations within AdWords and SEO. Due to the seasonal demands within the industry, we continue to adjust these campaigns relative to seasonal changes, delivering results that have been nothing short of impressive.
This partnership has achieved:
We would like to commend all team members involved with this campaign and look forward to another great year. For the full case study, please click here. To learn more about the pest control experts Termitrust, visit: https://www.termitrust.com.au.
Posted on 1st Dec, 2016 by Kayla Paul
In today’s highly competitive market, the ability to operate and sustain business practices for over two decades is truly an achievement in itself.
During their 25 years in the industry, City Beach Veterinarians have witnessed an innumerable amount of changes to their business and marketing landscapes and have continued to operate despite this. Among other things, we believe the owner’s profound understanding of the importance of acclimatising to their clients’ changing needs has been a key player in this process.
Despite being online for over 8 years, City Beach Veterinarians saw the need to strengthen their online presence by bringing it in line with the needs of their clients – this meant a streamlined booking process. Owner, Neville Robertson, sought the assistance of Bonfire and expressed his vision to not only increase traffic to a newer, more efficient website, but also to cement their position as a leader in Perth’s extremely competitive veterinary market.
In collaboration with our digital services team, the website was built by our experienced web designers and developers in only a matter of weeks. The new site not only showcases their business, but also brings together the necessary practical and functional benefits of a well-designed platform.
After engaging with Bonfire for over 2 years and successfully launching their new website, City Beach Veterinarians have produced some spectacular results:
Our team at Bonfire are thrilled with the results achieved by the City Beach Veterinarians campaign and wish Neville and his staff all the best with their new and improved website. You can visit their website here.
Posted on 13th Oct, 2016 by Kayla Paul
Generating leads through a strong digital presence is one of the main aims when it comes to SEO.
For Euro Technik, this was certainly the case.
One of the very few specialist European vehicle service centres in Perth, Euro Technik, came to Bonfire determined to use digital marketing to help get their business off the ground.
Not only did they want to penetrate their market through improved online visibility, they also wanted our team to deliver high quality leads that would generate solid business growth.
After 16 months, campaign results far exceeded expectations to the extent where we saw:
Despite strong competition within their market, our team has worked diligently and we’re extremely satisfied with the results achieved through this campaign. We look forward to seeing this success continue for Euro Technik.
Posted on 17th Aug, 2016 by Courtney Mills
How has the digital industry changed in the past 20 years?
What are the challenges ahead?
Why don’t SEO and SEM get the recognition they deserve in the wider marketing arena?
Bonfire CEO, Clay Cook, answered these questions and many more when he sat down with Campaign Brief to share his story as a pioneer in the Perth digital industry.
We may be a little biased, but it’s definitely a good read.