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Bonfire in The News: The Impact of Google’s New SERP Layout

Posted on 25th Feb, 2016 by

Advertising on Google is competitive at the best of times.

Google has just made the game even harder by announcing a major change to the way it will display ads in its search results page.

Google will no longer display ads on the right hand side of the SERPs. Instead, these ads will only be displayed at the top and bottom of the page.

Our CEO, Clay Cook, spoke with Campaign Brief on this change and the impact it will have on advertisers and SEOs alike.



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“Slow and Steady” Google Ranking Update

Posted on 24th Jul, 2015 by

After forcing webmasters to wait 10 months, Google has confirmed that a new ranking algorithm update has been released this week.

Panda 4.2 brings good news for anyone who was penalised by the previous update. If you took the right action to fix your mistakes, then you should notice a positive change in your organic ranking.

However, it could be a while before you notice this.

In the past, when Google has released an algorithm update, its impact has been immediate and widespread. However, this release is different. It’s being rolled out so slowly that webmasters are unlikely to notice any sudden impact to their website’s rankings.

Google’s lips are sealed as to why they have taken the “go slowly” method, but they can confirm that it will likely impact around 2%–3% of English language queries worldwide.

Our CEO, Clay Cook, makes a point that if you’ve forgotten to make changes to your website, then it’s a little too late. “Despite this update being a “slower” release than normal, there is no point rushing any sudden changes to your website. They will not be picked up by Panda 4.2.”

Being proactive instead of reactive is always a good approach. “It’s still early days, but we’ve noticed very little impact to our clients website rankings from this update and we don’t really expect to. This is because our approach to SEO is to be proactive. If webmasters continually update their content as part of their overall SEO strategy, then their website is less likely to feel the wrath of Google.”

If you do find you’re website has been negatively impacted by the update this time round, then use it as a timely reminder to implement the required changes to increase your content quality. You just never know when Panda 4.3 may arrive…


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