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Posted on 22nd Dec, 2017 by Matthew Elshaw
There are only a handful of days left in 2017, that means now is the time to prepare for the search developments that await us in the new year.
Posted on 13th Oct, 2017 by Kayla Paul
If you’re looking for an easy way to get a head start on your Christmas marketing campaign, you’ve come to the right place. With so much to do and less than 90-days before showtime, we thought we’d help you out by sharing our top 10 holiday marketing ideas…
Posted on 22nd Sep, 2017 by Matthew Elshaw
Keeping up with all the Search news and updates can be almost impossible. So, as Bonfire’s SEO Manager, I’m starting a new blog series on here to help you stay on top. In this first post of the series, I cover off why you need to make the switch to HTTPS before October, Mobile-First Index announcements, and more…
Posted on 28th Jun, 2017 by Matthew Elshaw
If you’ve heard the buzz around a serious Google algorithm update on June 25, you’re not alone. While there’s nothing ‘officially’ confirmed as of yet, our data suggests otherwise.
Posted on 30th Mar, 2017 by Kayla Paul
Bonfire and the Instant Products Group are no strangers, in fact Bonfire have been leading the digital strategy for two of its divisions since 2013. However, late last year we welcomed Instant Sea Containers, the third and final division of the Instant Products Group on board.
Posted on 8th Mar, 2017 by Kayla Paul
Google released a document on Valentine’s day providing valuable insight into how brands should go about hiring an SEO agency, including guidelines on what to look out for and avoid when choosing and hiring an SEO specialist.
Posted on 25th Feb, 2016 by Courtney Mills
Advertising on Google is competitive at the best of times.
Google has just made the game even harder by announcing a major change to the way it will display ads in its search results page.
Google will no longer display ads on the right hand side of the SERPs. Instead, these ads will only be displayed at the top and bottom of the page.
Our CEO, Clay Cook, spoke with Campaign Brief on this change and the impact it will have on advertisers and SEOs alike.
Posted on 24th Jul, 2015 by Courtney Mills
After forcing webmasters to wait 10 months, Google has confirmed that a new ranking algorithm update has been released this week.
Panda 4.2 brings good news for anyone who was penalised by the previous update. If you took the right action to fix your mistakes, then you should notice a positive change in your organic ranking.
However, it could be a while before you notice this.
In the past, when Google has released an algorithm update, its impact has been immediate and widespread. However, this release is different. It’s being rolled out so slowly that webmasters are unlikely to notice any sudden impact to their website’s rankings.
Google’s lips are sealed as to why they have taken the “go slowly” method, but they can confirm that it will likely impact around 2%–3% of English language queries worldwide.
Our CEO, Clay Cook, makes a point that if you’ve forgotten to make changes to your website, then it’s a little too late. “Despite this update being a “slower” release than normal, there is no point rushing any sudden changes to your website. They will not be picked up by Panda 4.2.”
Being proactive instead of reactive is always a good approach. “It’s still early days, but we’ve noticed very little impact to our clients website rankings from this update and we don’t really expect to. This is because our approach to SEO is to be proactive. If webmasters continually update their content as part of their overall SEO strategy, then their website is less likely to feel the wrath of Google.”
If you do find you’re website has been negatively impacted by the update this time round, then use it as a timely reminder to implement the required changes to increase your content quality. You just never know when Panda 4.3 may arrive…