Ignite your digital marketing

Bonfire announced finalist for ‘Agency of the Year’

Posted on 20th Apr, 2017 by

The Event

The Bonfire team joined over 800 others from the Western Australian advertising, media and communications industry this month at the new Crown Towers Ballroom for the 2017 Oasis Ball and Campaign Brief Awards.

The Cause

Together, we celebrated our industry and raised funds for The Oasis Project; an initiative that supports the Salvation Army’s Crossroads West programme. This incredible programme is aimed at providing stable environments for young people who have had their home lives disrupted by their parents or guardian’s addiction, abuse or abandonment.

The Nominations

Bonfire finalist for Agency of the Year.

Loud cheers could be heard from our tables when it was announced that Bonfire was nominated for the ‚ÄėAgency of the Year‚Äô award, and although we didn‚Äôt win the title this year, we were one of the finalists in this category.

Rene LeMerle, Bonfire’s Head of Marketing, finalist for Advertising Person of the Year

We were also extremely proud to see one of our own, Rene LeMerle, as a finalist for ‚ÄėAdvertising Person of the Year‚Äô. Rene has been a valued part of our Bonfire family for over 12 years, and during this time has played a large role in overseeing Bonfire‚Äôs transition from ‚Äėone of Perth‚Äôs expert digital marketing agencies‚Äô to ‚ÄėPerth‚Äôs largest and most experienced digital performance agency‚Äô. Congratulations Rene, we‚Äôre lucky to have you as part of the #BonfireSquad!

Photo: Finalists for Advertising Person of the Year.

Final Word & Congratulations

Congratulations to all the individuals and agencies who walked away from the night as award winners, as well as all of those recognised as finalists. Thank you to Campaign Brief for recognising Bonfire as a leading agency in Perth and to Oasis Ball for allowing us to participate on the night and contribute to a great cause.  We’re already looking forward to attending next year’s event!

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Centurion Win Gives Bonfire a Strong Start to 2016

Posted on 9th Feb, 2016 by

Happy 2016 to us!

We’ve kicked off the year with a bang by securing WA’s largest independent transport and logistics company, Centurion, as a client.

Centurion reached out to us at the end of 2015 as they wanted to shake up their marketing in 2016. In a market that is predominantly word of mouth, Centurion is looking to buck the trend by modernising its brand online and attracting new business through Google.

Bonfire will develop a new set of campaigns for 2016 and beyond with the aim to grow Centurion’s digital presence in Google and further increase the companies influence in the WA logistics industry.

News of the partnership reached The West and Campaign Brief.

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Welcome Rusty and National Lifestyle Villages to the Bonfire Family

Posted on 8th Dec, 2015 by

Two iconic WA brands are the most recent addition to Bonfire.

We’re thrilled to welcome¬†iconic surf brand Rusty and lifestyle community developer National Lifestyle Villages.

By working with Bonfire, Rusty’s aim is to use digital to drive engagement with audiences online and have that engagement flow through to their in‚Äźstore promotions across Australia.

While for National Lifestyle Villages is seeking to leverage digital marketing to increase their brand awareness across greater Western Australia.

The news was featured in The West and Campaign Brief.

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Keep an eye out on the “Our Work” page of our website¬†as we update their case studies with some¬†impressive results.

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REIWA Partners with Bonfire

Posted on 19th Nov, 2015 by

Welcome aboard, REIWA!

We’re thrilled to announce that¬†REIWA, the peak body for the real estate profession in Western Australia, has recently engaged¬†us to implement its Google marketing strategy.

Over the past 3 months we’ve been busy implementing a thorough SEO strategy and the results are already showing – the REIWA website, ¬†http://reiwa.com.au/, has seen a 15% increase in its organic traffic already.

News of this partnership was featured in both The West newspaper and Campaign Brief.

 

 

 

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Pioneering online loan platform Kikka Capital engages Bonfire as its digital agency

Posted on 23rd Oct, 2015 by

We’re thrilled to introduce a new client to the Bonfire fold.

Kikka Capital is an innovative Australian online business lender that leverages the Kabbage technology platform.

Bonfire has been tasked with helping launch the brand online, and rapidly growing its share of the Australian business lending marketplace.

More details of the appointment are in the Campaign Brief article.

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Bonfire Wins Chamber of Commerce & Industry and Maurice Meade Digital Marketing Accounts

Posted on 23rd Sep, 2015 by

We have 2 new clients joining the Bonfire family…

Chamber of Commerce and Industry of Western Australia (CCI) and Perth’s favourite hairdressing salons, Maurice Meade, have¬†chosen Bonfire as their new digital marketing agency.

It was our strategic value and recent track record on delivering results for high profile WA businesses which won over CCI and Maurice Meade.

We look forward to helping them both expand their reach in Google.

News of the appointments has been featured in The West and Campaign Brief.

 

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Bonfire in The West: Retailers Told to Go Mobile

Posted on 7th Jul, 2015 by

There’s no denying that ¬†mobile shopping has skyrocketed in the past few years and there’s no sign of it easing up anytime soon.

However,  many retailers are being left behind. Currently, only 30% of Australian retailers offering a mobile website.

Our CEO, Clay Cook, has shared some advice for struggling retailers in The West.

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Bonfire in The West: Surviving the ‚ÄėMobilepocalyse‚Äô

Posted on 25th Apr, 2015 by

It‚Äôs being dubbed ‚ÄúMobilepocalyse‚ÄĚ, and touted as one of Google‚Äôs biggest ranking updates since the introduction of Pandas and Penguins back in 2011.

Google officially hit the ‚Äúgo‚ÄĚ button on the update on April 21, promising that it would reward websites that are ‚Äúmobile-friendly‚ÄĚ with superior mobile search rankings.

Clay shared his advice with The West readers on what to expect and how your website can survive.

Read the full article here: https://au.news.yahoo.com/thewest/business/marketing/a/27274765/out-to-market-surviving-the-mobilepocalyse/

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Bonfire in The West: Exposing Negative SEO

Posted on 28th Jul, 2014 by

Did you flick through Friday’s West Australian?

What about the article in the Marketing and Media section about the latest “ugly” trend in digital marketing, Negative SEO?

It’s a dirty SEO tactic that is gaining speed and all website owners should be aware of it. Our CEO, Clay Cook, provided some insight in the article into the new frontier of corporate sabotage and our own experience with the Bonfire website.

Any business who is serious about their website’s Google ranking should have a read of the article.

 

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Bonfire in The West: Google Panda 4.0 and Remarketing

Posted on 23rd May, 2014 by

The Bonfire word just keeps spreading…

Our CEO Clay Cook has recently been called upon twice to share his expertise on new developments in the Digital Marketing space.

Firstly, The West Australian Marketing & Media section recently featured an article on the latest trend in Digital Marketing, Remarketing. Clay shared his advice for businesses wanting to take the leap into Remarketing.

Just this week, Google announced the release of its latest algorithm update, Panda 4.0. Clay told todays readers of The West Australian not to fear the update. If website owners are using ethical SEO practices then the update will have little impact.

You can take a squiz at both articles below.

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