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Posted on 20th Mar, 2017 by Kayla Paul
Ever since Gary Illyes’ announced Google’s mobile-first index (MFI) in 2015 and its official confirmation in late 2016, there’s been constant buzz around the topic. In particular, whether sites that have not implemented mobile friendly mark-ups and responsive website design are being penalised.
But before we jump to conclusions, let’s first take a look at exactly what the mobile-first index is and how it affects not only marketers, but all businesses with an online presence.
@localseoguide please don’t assume we WON’T have different indexing for mobile. We are still experimenting, but it may happen
— Gary Illyes ᕕ( ᐛ )ᕗ (@methode) September 28, 2015
In one of our recent blog posts, we mentioned the rise of mobile search and how Google have started to show a preference for mobile content rather than desktop.
The mobile-first index is Google’s way of responding to both the rise of mobile technology and recent statistics indicating that most Google searches now happen on mobile. This means Google will create and rank its search listings based on the mobile version of content, rather than the desktop version.
The short answer is yes. The mobile trend is on the up and is showing no signs of slowing down, so as a business owner or marketing manager, adapting your website to suit this change will ensure your website’s ranking won’t be compromised and may give you a one-up from your competitors who are yet to make the change.
If you’re guilty of not having a mobile-friendly website, don’t stress just yet. There are some simple things you can do to get started:
As Google begins to prioritise mobile pages, it’s important to ensure your site is not only up-to-date, but has also been optimised for search. Being mobile-friendly is simply one aspect of a digital campaign which should be used in conjunction with an overall strategy aimed at making your site easier for visitors to use.
Ultimately, it’s important to keep in mind that as more people begin to search using mobile, more opportunities will arise for your business to improve its offerings and better meet consumer demands.
Posted on 1st Dec, 2016 by Kayla Paul
In today’s highly competitive market, the ability to operate and sustain business practices for over two decades is truly an achievement in itself.
During their 25 years in the industry, City Beach Veterinarians have witnessed an innumerable amount of changes to their business and marketing landscapes and have continued to operate despite this. Among other things, we believe the owner’s profound understanding of the importance of acclimatising to their clients’ changing needs has been a key player in this process.
Despite being online for over 8 years, City Beach Veterinarians saw the need to strengthen their online presence by bringing it in line with the needs of their clients – this meant a streamlined booking process. Owner, Neville Robertson, sought the assistance of Bonfire and expressed his vision to not only increase traffic to a newer, more efficient website, but also to cement their position as a leader in Perth’s extremely competitive veterinary market.
In collaboration with our digital services team, the website was built by our experienced web designers and developers in only a matter of weeks. The new site not only showcases their business, but also brings together the necessary practical and functional benefits of a well-designed platform.
After engaging with Bonfire for over 2 years and successfully launching their new website, City Beach Veterinarians have produced some spectacular results:
Our team at Bonfire are thrilled with the results achieved by the City Beach Veterinarians campaign and wish Neville and his staff all the best with their new and improved website. You can visit their website here.
Posted on 23rd Nov, 2015 by Courtney Mills
It’s launch day for our latest client website, Insight Business.
Insight Business set a high standard in strategic R&D taxation, so they need a website that reflects this quality.
We worked closely with their team to develop a website that is sleek and really allows their services to shine.
We’ve just put the finishing touches to the website and you can check it out here: http://www.insightbusiness.com.au/
Posted on 18th Nov, 2015 by Courtney Mills
Our latest client website is hot off the press and it’s a good one (but aren’t they all!)
As an alternative to the status quo, Amanda Energy provide an innovative energy delivery service to Western Australian businesses.
They needed a website that portrayed this uniqueness and we’ve just delivered.
Judging by the feedback that Amanda Energy’s Marketing/Media Manager, Penny Grant, has provided, we’d say the client is pretty happy with the site too:
Bonfire were a pleasure to deal with. They catered for all our needs and opinions on the website and helped with direction along the way.
Would highly recommend for any business looking to increase their Google appearance and ranking.
Thank you Bonfire!!
You can visit the new Amanda Energy website here: http://amandaenergy.com.au/
Posted on 28th Aug, 2015 by Courtney Mills
We’re excited to announce the launch of a brand new website for our client, Trinity on Hampden.
Trinity on Hampden is a hidden gem in the middle of Nedlands. Within Trinity College, it offers affordable guest accommodation and a boutique conference centre.
They just needed a new website to promote their offerings and that’s where we came into the picture.
Stephanie was a pleasure to work with on this build and had some lovely feedback for us:
Working with Bonfire from the start has been an absolute pleasure. From my first conversation with Alex, who answered all my queries and assured me that Bonfire would go above and beyond to meet our expectations. To working with Elton and his team to design and get our website live. Elton was great to work with, he tackled everything with enthusiasm, insight and expertise. His response time and follow up was immediate which I valued greatly when trying to keep a project on schedule.
We highly recommend him and Bonfire as a company and look forward to working with you all on future projects.
You can see the new Trinity on Hampden website for yourself here: http://www.trinityonhampden.com.au/
Posted on 18th Mar, 2015 by Courtney Mills
Responsiveness was the overwhelming theme to our latest website launch for our client, a-fleet.
a-fleet’s customer base is always on-the-go and based all over Western Australia. When designing their new website, a mobile-friendly layout was paramount for visitors viewing the site anywhere across Western Australia – whether that be on a farm in the Wheatbelt or in the middle of a mine in the Pilbara.
Visit the new a-fleet website here: http://www.afleet.com.au/
Posted on 17th Mar, 2015 by Courtney Mills
We’re thrilled to share with you our latest client website, Signman.
When Louise from Signman got in touch with us about building their new website, we knew we had found a good match.
As design and signage experts, Signman know the value of marketing. They simply needed a little help to build a website to showcase the fantastic print and signage they produce across Perth.
Visit the new Signman website here: http://www.signman.com.au/
Posted on 20th Jun, 2014 by Courtney Mills
We’ve been feeling a bit like the team from NASA lately.
However, instead of launching space shuttles, we’ve been busy launching websites. 4, to be precise.
So, without further ado, here is a snapshot of each website:
The end result is a sleek, modern website that is also very user-friendly. There are more details here.
Master Cabinets have been in the Perth building industry for 25 years, but they knew it was time for an overhaul of their website.
After meeting with Walter to discuss the project, we knew we were both on the same page and could build something really special. More details on the new site here.
The vision for the FRP Engineering website was that it needed to be an extension of the brand and their team certainly had high expectations on what Bonfire could deliver.
We collaborated closely with the FRP team to produce a website we’re both really proud of. Check it out here.
That’s where a landing page is the perfect solution!
All the information and contact forms are there on a simple, 1 page website. You can see more details on the Ausdents website build here.
These aren’t the only projects we’re working on. Visit the “Our Work” section on the Bonfire site to see what’s keeping the Bonfire team busy.
Posted on 18th Oct, 2013 by News Room
This sure was a delicious project to sink our teeth into.
Perth’s favourite cake wholesaler, Cake Factory, came to us with a particular vision: to have a website that would showcase its extensive range of cakes and cookies without overwhelming the visitors.
Challenge accepted! Our team built a website that uses engaging imagery, intuitive navigation and clean design to provide an engaging experience for website visitors.
Sorting through images and descriptions of such delicious treats wasn’t easy, but someone has to do it 😉
Visit the new Cake Factory website here http://cakefactory.com.au/