Ignite your digital marketing

Bonfire announced finalist for ‘Agency of the Year’

Posted on 20th Apr, 2017 by

The Event

The Bonfire team joined over 800 others from the Western Australian advertising, media and communications industry this month at the new Crown Towers Ballroom for the 2017 Oasis Ball and Campaign Brief Awards.

The Cause

Together, we celebrated our industry and raised funds for The Oasis Project; an initiative that supports the Salvation Army’s Crossroads West programme. This incredible programme is aimed at providing stable environments for young people who have had their home lives disrupted by their parents or guardian’s addiction, abuse or abandonment.

The Nominations

Bonfire finalist for Agency of the Year.

Loud cheers could be heard from our tables when it was announced that Bonfire was nominated for the ‘Agency of the Year’ award, and although we didn’t win the title this year, we were one of the finalists in this category.

Rene LeMerle, Bonfire’s Head of Marketing, finalist for Advertising Person of the Year

We were also extremely proud to see one of our own, Rene LeMerle, as a finalist for ‘Advertising Person of the Year’. Rene has been a valued part of our Bonfire family for over 12 years, and during this time has played a large role in overseeing Bonfire’s transition from ‘one of Perth’s expert digital marketing agencies’ to ‘Perth’s largest and most experienced digital performance agency’. Congratulations Rene, we’re lucky to have you as part of the #BonfireSquad!

Photo: Finalists for Advertising Person of the Year.

Final Word & Congratulations

Congratulations to all the individuals and agencies who walked away from the night as award winners, as well as all of those recognised as finalists. Thank you to Campaign Brief for recognising Bonfire as a leading agency in Perth and to Oasis Ball for allowing us to participate on the night and contribute to a great cause.  We’re already looking forward to attending next year’s event!

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AN INSTANT PARTNERSHIP YIELDS LONG-TERM RESULTS

Posted on 30th Mar, 2017 by

Bonfire and the Instant Products Group are no strangers, in fact Bonfire have been leading the digital strategy for two of its divisions since 2013. However, late last year we welcomed Instant Sea Containers, the third and final division of the Instant Products Group on board.

The Divisions

The Beginning

Entering an unknown industry, Scott Rawson – Founder and Managing Director of the Instant Products Group, knew he needed to engage his trusted digital marketing experts.  Confident in our ability to deliver results, Scott approached Bonfire to lead the digital campaign for the company’s newest division – Instant Sea Containers.

The Strategy

The digital strategy designed and implemented for Instant Sea Containers differed from those previously created for the other two divisions. Due to the niche nature of the sea containers market, we knew that a multichannel digital marketing strategy would be required.  Bonfire recommended a combination of SEO, AdWords and Remarketing to drive the strategy.

The Results

After a short 6 months, this campaign has yielded some impressive results:

  • 69% of all goal conversions are driven by digital marketing
  • 50,000 impressions from Google Remarketing
  • AdWords accounts for 49% of all website traffic
  • Keywords have increased by 2,016 positions in Google
  • 90+ interactions with potential customers through Facebook Remarketing

The Bonfire team would like to say a big thank you to Scott Rawson and the team at Instant Products Group for their ongoing support and loyalty. To discover how a sea container can be transformed into fully functional space, visit the Instant Sea Containers website.  To learn about the company’s other product and service offerings, visit Instant Offices and Instant Toilets and Showers.

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HOW TO OPTIMISE YOUR SITE FOR GOOGLE’S MOBILE-FIRST INDEX

Posted on 20th Mar, 2017 by

Ever since Gary Illyes’ announced Google’s mobile-first index (MFI) in 2015 and its official confirmation in late 2016, there’s been constant buzz around the topic. In particular, whether sites that have not implemented mobile friendly mark-ups and responsive website design are being penalised.

But before we jump to conclusions, let’s first take a look at exactly what the mobile-first index is and how it affects not only marketers, but all businesses with an online presence.

WHAT IS THE MFI?

In one of our recent blog posts, we mentioned the rise of mobile search and how Google have started to show a preference for mobile content rather than desktop.

The mobile-first index is Google’s way of responding to both the rise of mobile technology and recent statistics indicating that most Google searches now happen on mobile. This means Google will create and rank its search listings based on the mobile version of content, rather than the desktop version.

SO, I NEED A MOBILE WEBSITE?

The short answer is yes. The mobile trend is on the up and is showing no signs of slowing down, so as a business owner or marketing manager, adapting your website to suit this change will ensure your website’s ranking won’t be compromised and may give you a one-up from your competitors who are yet to make the change.

WHAT DO I NEED TO DO NEXT?

If you’re guilty of not having a mobile-friendly website, don’t stress just yet. There are some simple things you can do to get started:

  • Check your site is mobile-friendly. Before making any changes, we suggest testing your site first with Google’s Mobile Friendly test. This will tell you how easy it is for users to navigate your site on mobile and will also recommend some changes that can be made to increase mobile-friendliness.
  • Learn more about ‘mobile’. The best way to ensure you’re obliging by the rules is to educate yourself, and what better way to do this than by taking advice straight from the rule makers themselves? This Mobile Friendly Website Guide explains what is needed for an effective mobile site.
  • Implement. Whether you attempt to do this yourself, or you seek out the help of an SEO agency, it’s no secret you will need to make changes to your site to optimise it for the mobile-first index.
  • Rinse and repeat. If you’ve made changes, check the effect of those changes with the tool in step one. This isn’t the only indicator of a converted mobile site, but it will give you a topical view.

IN SUMMARY…

As Google begins to prioritise mobile pages, it’s important to ensure your site is not only up-to-date, but has also been optimised for search. Being mobile-friendly is simply one aspect of a digital campaign which should be used in conjunction with an overall strategy aimed at making your site easier for visitors to use.

Ultimately, it’s important to keep in mind that as more people begin to search using mobile, more opportunities will arise for your business to improve its offerings and better meet consumer demands.

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HOW TO HIRE A CREDIBLE SEO AGENCY

Posted on 8th Mar, 2017 by

Google released a document on Valentine’s day providing valuable insight into how brands should go about hiring an SEO agency, including guidelines on what to look out for and avoid when choosing and hiring an SEO specialist.

Included in this document was a video by Google’s Developer Programs Tech Lead, Maile Ohye. In the almost 12-minute video, Maile offers her advice on how to identify a legitimate SEO provider as well as what exactly constitutes ‘good’ (and bad) SEO. Curious to know which practices make the cut by Google? We’ve summarised the video below.

“An SEO’s potential is only as high as the quality of your business or website”

– Maile Ohye

GENERAL SEO HIRING PROCESS

Unfortunately, there are a number of SEO agencies out there who don’t play fair, often using illicit techniques in an attempt to manipulate search engines. These techniques, and the agencies that use them, should be avoided at all costs as Google does not easily provide ‘second chances’.

To avoid getting locked into a contract with one of ‘these’ SEO agencies, Google has provided an agenda to follow when interviewing and selecting an SEO provider. These are the steps Google recommends brands take when choosing an SEO:

STEP 1: Conduct a two-way interview – ask relevant questions to ensure they’re sincerely interested in you and the success of your business.

STEP 2: Check their references – the agency should offer you a list of clients willing to talk to you about their experience. If they can’t offer this, you should be cautious.

STEP 3: Request an audit – a good agency does their homework. Ask them to complete an audit, identifying any potential website issues and how they suggest to improve them, as well as what impact these changes are estimated to have on your digital campaign.

STEP 4: Decide if you want to hire – discuss with other decision makers within your business whether they think this agency is a good choice. Before deciding on an SEO agency, make sure all internal stakeholders are on board.

BONFIRE TIP:

You should leave your first meeting with a potential SEO agency feeling impressed and holding a proposal which indicates extensive research into both your company’s current position in the market, and your website.

ADVICE/KEY TAKEAWAYS:

In addition to the hiring process recommendations, Ohye also shared some useful insights on SEO basics as well as common misconceptions. Here are a few we found particularly agreeable and commonly find ourselves explaining to clients coming to us with limited search knowledge (or previous bad advice).

“SEO is not black magic” – SEO isn’t magic and it won’t work overnight. If an agency is promising instant rankings, avoid them, as they’re likely to be practicing bad SEO – this could cause irreversible long term damage to your domain and could greatly affect your digital standing with Google.

SEO suggestions should align with google best practices – ask the SEO to corroborate their strategy recommendations with supporting documents from Google e.g. an article from their help centre, a Googler response in their forum or a video (like this one).

Good SEO aims to improve the searchers’ entire experience – recommended changes should aim to not only create a search friendly site, but also a user-friendly site.

Quality SEOs will be genuinely invested in your business – they will be interested in learning about your business from a holistic stand point and genuinely care about your business goals, customers and other existing marketing efforts.

Good SEO takes time – allow 4 months to a year before you expect to start seeing real search results from strategy implementation. There are a lot of components in a good SEO strategy, and unfortunately no magic tricks to make them work faster.

An SEO’s potential is only as high as the quality of your business or website – investing in a user-friendly website will significantly help every SEO strategy implemented. You can’t build a home without a solid foundation.

“One of the biggest holdups to improving a website isn’t [the SEO’s] recommendation, but the business making time to implement their ideas.”

– Maile Ohye

IN SUMMARY…

The road towards finding a legitimate SEO agency is not an easy one. However, the outcome of your choice is vital to both the health of your campaign and business. These guidelines should help with the decision process and ensuring your business is left in capable hands.

You can watch the full video by Maile Ohye, titled How to Hire an SEO, here:

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Who Said Old Dogs Can’t Learn New Digital Marketing Tricks?

Posted on 1st Dec, 2016 by

In today’s highly competitive market, the ability to operate and sustain business practices for over two decades is truly an achievement in itself.

During their 25 years in the industry, City Beach Veterinarians have witnessed an innumerable amount of changes to their business and marketing landscapes and have continued to operate despite this. Among other things, we believe the owner’s profound understanding of the importance of acclimatising to their clients’ changing needs has been a key player in this process.

Despite being online for over 8 years, City Beach Veterinarians saw the need to strengthen their online presence by bringing it in line with the needs of their clients – this meant a streamlined booking process. Owner, Neville Robertson, sought the assistance of Bonfire and expressed his vision to not only increase traffic to a newer, more efficient website, but also to cement their position as a leader in Perth’s extremely competitive veterinary market.

In collaboration with our digital services team, the website was built by our experienced web designers and developers in only a matter of weeks. The new site not only showcases their business, but also brings together the necessary practical and functional benefits of a well-designed platform.

After engaging with Bonfire for over 2 years and successfully launching their new website, City Beach Veterinarians have produced some spectacular results:

  • 128% increase in traffic SEO since campaign launch
  • SEO delivers over 78% of website enquiries
  • Business is experiencing constant growth
  • 90% of selected terms are ranking on the 1st page of Google

Our team at Bonfire are thrilled with the results achieved by the City Beach Veterinarians campaign and wish Neville and his staff all the best with their new and improved website. You can visit their website here.

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Therapy Focus Website Launch

Posted on 12th May, 2016 by

We recently hit the “go live” button on one of the biggest website projects we’ve ever taken on.

Therapy Focus is Western Australia’s largest non-Government disability therapy provider. They needed a website that catered for it’s very broad audience.

With a wealth of information and resources on offer, we knew we were in for a challenge.

therapy-focus-responsive

With over 40 pages, a blog, payment gateway and events page, this was quite a build for our team. However, we are truly proud of the end result.

See the Therapy Focus website for yourself here: http://therapyfocus.org.au/

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Local Focus for Australia-Wide Expansion

Posted on 18th Feb, 2016 by

The Loan Panel came to us with a vision: To take it’s finance services to customers across Australia.

With offices opening in Melbourne, Sydney and Brisbane, The Loan Panel wanted us to expand their online presence to these cities.

We began with a new website that incorporated all the office locations. Then we formulated a plan that leveraged their existing online footprint and replicated it for the new East Coast markets with a focus on local SEO strategies.

The-Loan-Panel-responsive

We’re pleased to say that just 4 months in and the results are very impressive.

 

 

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Amanda Energy Website Launch

Posted on 18th Nov, 2015 by

Our latest client website is hot off the press and it’s a good one (but aren’t they all!)

As an alternative to the status quo, Amanda Energy provide an innovative energy delivery service to Western Australian businesses.

They needed a website that portrayed this uniqueness and we’ve just delivered.

AmandaEnergyResponsive

Judging by the feedback that Amanda Energy’s Marketing/Media Manager, Penny Grant, has provided, we’d say the client is pretty happy with the site too:

Bonfire were a pleasure to deal with. They catered for all our needs and opinions on the website and helped with direction along the way.

Would highly recommend for any business looking to increase their Google appearance and ranking.

Thank you Bonfire!!

You can visit the new Amanda Energy website here: http://amandaenergy.com.au/

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Perth Painting Professionals Make a Splash Online

Posted on 2nd Nov, 2015 by

Helping a brand new business get online is a great challenge for the Bonfire team. All areas of our business are involved – website designers, graphic designers, BDM’s and the digital services team.

Perth Painting Professionals (PPP) was no exception.

As PPP is a new business, we leveraged Google AdWords and a new landing page to get them online, quickly.

Here are just some of the results that have been achieved:

  • Steady flow of new, highly qualified leads every week
  • Increase in commercial and residential jobs
  • Biggest job to date has been secured as a result of AdWords campaign

Congratulations to the whole Bonfire team on the job well done. As you can see from the case study, PPP owner, Hayden Lister, is extremely happy.

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Trinity on Hampden Website Launch

Posted on 28th Aug, 2015 by

We’re excited to announce the launch of a brand new website for our client, Trinity on Hampden.

trinityonhampdenresponsive

Trinity on Hampden is a hidden gem in the middle of Nedlands. Within Trinity College, it offers affordable guest accommodation and a boutique conference centre.

They just needed a new website to promote their offerings and that’s where we came into the picture.

Stephanie was a pleasure to work with on this build and had some lovely feedback for us:

Working with Bonfire from the start has been an absolute pleasure. From my first conversation with Alex, who answered all my queries and assured me that Bonfire would go above and beyond to meet our expectations. To working with Elton and his team to design and get our website live. Elton was great to work with, he tackled everything with enthusiasm, insight and expertise. His response time and follow up was immediate which I valued greatly when trying to keep a project on schedule.
We highly recommend him and Bonfire as a company and look forward to working with you all on future projects.

 

You can see the new Trinity on Hampden website for yourself here: http://www.trinityonhampden.com.au/

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