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Betts Group Steps Up Online Success With Bonfire

Posted on 21st Feb, 2014 by

When you think of Australian shoe brands and retailers, it’s hard to go past The Betts Group. With brands like Betts, Betts Kids, Zu and Airflex under their umbrella, the company is one of the countries premier manufacturers and retailers.

They excel at “bricks n mortar” retailing with over 200 stores nationwide. So when they launched new ecommerce stores, they wanted this high standard to shine through in their digital strategy.

The Betts Group turned to Bonfire to develop and execute the strategy for their SEO and Google AdWords campaigns. And boy, have we seen some fantastic results.

Without further ado…. here’s just a few stats we can boast about:

  • 168% average revenue growth
  • 139% average sales growth
  • 72% average growth in traffic to ecommerce stores
  • Lead conversions have increased by 47%

The results really show the great work our digital team has done in enhancing Betts Group’s visibility across all brands.

A full case study showcasing these outstanding results is here:  /past-work/betts-group/



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