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Doucas Dental

Doucas Dental have established themselves as an innovative and reputative dentist within their local community. With over 40 years’ experience, they wanted to strengthen their digital presence and attract new clients.

  • 79%

    Website conversions attributed to organic search

  • 1,0942

    Improvement in keyword ranking positions on Google

  • 85%

    Users found Doucas Dental by searching for non-branded terms

Results as of April 2018.


After successfully attracting patients from surrounding suburbs including the Swan Valley and Beechboro, Doucas Dental wanted to expand their business further. To achieve this, they knew it was time to increase their brand exposure online and create a new website to reinforce the practice’s integrity and professionalism.


To grow Doucas Dental’s online profile and entice new patients, Bonfire’s search specialists implemented an organic search strategy and built a new website. With a focus on performance, the website was built using SEO best practice which included a modern and easy to navigate design. Next, content from the old website was salvaged and reoptimised. Once this was completed, meta tags were optimised and a link building strategy was carried out to improve their backlink profile. Together, these changes improved Doucas Dental’s visibility on Google and facilitated new online enquiries.

"Since entering the online world only 3 years ago our business has grown extremely well, Jenny and Alex have built our online presence with our website and SEO, we have definitely noticed a change in our business for the better, increasing new clientele and online presence. I would highly recommend bonfire for their digital marketing services to friends and family!”
Jacqueline Bellantoni, Operations and Marketing Manager at Doucas Dental


Since engaging Bonfire, Doucas Dental have achieved brilliant results. The SEO campaign has delivered 79% of total website conversions. In addition, keyword rankings have increased by a remarkable 1,0942 positions on Google. Finally, 85% of website users discovered the practice by searching for non-branded terms. Doucas Dental have now successfully reinvented their digital presence and attracted new patients to their business.

Dentist office and operating chair

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