To grow Doucas Dental’s online profile and entice new patients, Bonfire’s search specialists implemented an organic search strategy and built a new website. With a focus on performance, the website was built using SEO best practice which included a modern and easy to navigate design. Next, content from the old website was salvaged and reoptimised. Once this was completed, meta tags were optimised and a link building strategy was carried out to improve their backlink profile. Together, these changes improved Doucas Dental’s visibility on Google and facilitated new online enquiries.