One Sliding Door Moment Led to a Career of 20 Years
Walking with his brother Peter and their mother, they bumped into Peter's university friend, Andrea Ivins. That meeting led Peter to a role at ‘ineedhits’, a business that brought the Gavalas brothers into digital marketing. George soon joined Peter, and in 2005, Alex joined his brothers, starting with link-building and mastering SEO fundamentals. "Life is full of sliding door moments," he reflects. "None of this might have happened if it hadn't been for seeing Andrea that day."