Resources

“These drastic changes from Meta should act as a reminder; if you’re overly reliant on just one advertising channel, your marketing strategy may not be as future-proof as you once thought.” 

Hayley’s journey so far has been built on adaptability, driven by a passion for digital marketing, and shaped by meaningful connections. Her advice for those entering the industry: stay curious, keep learning, and always align your work with what matters most to you.

Walking with his brother Peter and their mother, they bumped into Peter's university friend, Andrea Ivins. That meeting led Peter to a role at ‘ineedhits’, a business that brought the Gavalas brothers into digital marketing. George soon joined Peter, and in 2005, Alex joined his brothers, starting with link-building and mastering SEO fundamentals. "Life is full of sliding door moments," he reflects. "None of this might have happened if it hadn't been for seeing Andrea that day." 

As 2024 winds down, we look to the horizon of 2025, a year projected to redefine digital marketing.  To anticipate the trends ahead, we asked our team leads, managers and executives to share their insights on what's next for the industry.  

Brodie McMaster didn't take the typical path into digital marketing. "I dipped in and out of different fields," she explains. "I've always loved being creative, but I set the bar so high for myself that burnout wasn't far behind." This self-awareness led Brodie to seek a career that balanced creativity with structure—and she found her niche in digital marketing.

Discover how Bonfire’s Recipe Books solve recurring business challenges efficiently for our clients. Recipe Books empower our Performance Media and SEO teams to readily tackle various problems, driving consistent client success across industries.

Sarah's journey showcases the value of balancing structure with creativity in SEO. Her advice for newcomers is simple yet powerful: find your own balance, make an impact, and remember—simplicity often wins. 

Black Friday, Cyber Monday, and Boxing Day are fast approaching, and consumers are balancing holiday excitement with tighter budgets. Senior Advisors Evan Dela-Grammaticas and Alex Gavalas offer their perspectives on how today’s economic conditions influence these critical shopping events.

Bonfire has achieved Meta Badged Business Partner status. This is a verification reserved for top global Meta agencies, and provides clients with exclusive access to tools, support, and innovation.

Matthew and Nicole have completed and achieved Interactive Advertising Bureau (IAB) certification, making Bonfire the leading independent IAB-certified agency in WA.

Search engine results pages are constantly evolving, blurring the lines between Paid and Organic results. By adopting an integrated SEO and SEM search strategy, you can achieve greater efficiencies and ultimately improve your overall search performance.

With the brightest minds and visionaries from around the globe, speakers within creatives and strategy this year challenged our thinking of why being “stupid” can be smart, how to stay true to your brand DNA, and how to respond if someone says, “I want to do something in gaming.”