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Programmatic Advertising

Reach the Right People, at the Right Time — Automatically.

  • Our data-driven programmatic campaigns deliver your message to the people most likely to convert — wherever they are online.

Click here to download your free resource, 5 Creative Programmatic Campaigns (image of the front cover of the resource)

Programmatic marketing is making waves, not just in Australia but across the world.

Download our free resource, 5 Creative Programmatic Campaigns, to learn more about how global brands use programmatic advertising to reach their audiences.

Click here to download your free resource '5 Creative Programmatic Campaigns'

Find the Right Audiences with Programmatic Media

Traditional media often casts a wide net, but Bonfire’s programmatic advertising targets the right people at the right time. Our audience analysis uncovers customer insights to guide impactful, data-driven campaigns.

We create custom ads that resonate, placing them strategically in digital spaces where your audience is most likely to engage. It’s not just about reaching more people — it’s about reaching the right people.

Contact our media agency in Perth on 1800 954 539 today for enhanced display advertising that exceeds your expectations.

The Future of Advertising is Programmatic

Advertising is rapidly shifting towards automation and precision. Programmatic media is leading this revolution. Using algorithms and machine learning, programmatic bidding automates the buying and selling of ad space, making the media buying process more efficient and effective.

With real-time optimisation, programmatic media is continuously adjusted to ensure your campaign gets the best results. Enhanced campaign transparency through programmatic media gives you more insight and control over your campaigns, the placements of your ads and the audience who sees them. With better targeting and automation, you get more value from your advertising spend.

Why Should You Use Our Programmatic Advertising Agency?

Your business has great potential with programmatic advertising. We’re here to help you reach it. Bonfire isn’t just a display advertising company, we’re a digital performance agency with specialists in programmatic media who focus on your ROI. 

As marketing leaders across Perth and Australia, we have a considered approach to programmatic advertising that covers: 

  • Data-Driven insights. We use first-party data from multiple sources to target your audience with precision. 
  • Advanced programmatic platforms. We use advanced technology for real-time bidding and ad placement. 
  • Creative excellence. We craft compelling ads that resonate with your audience. 
  • Strategic media planning. We align our channel selection with your advertising goals to achieve a return-on-investment. 

From implementing paid media in Perth to programmatic advertising across Australia, we’re the marketing company that can make it happen. 

  • Precision Targeting

    Advanced data analytics pinpoint your ideal audience, ensuring your programmatic ads reach the right people.
  • Continuous Optimisation

    AI and machine learning constantly refine and improve your addressable marketing campaigns for maximum ROI.
  • In-Depth Analytics

    Comprehensive analytics track your addressable marketing campaign performance and gain actionable insights.
  • Creative Solutions

    Unique and engaging ad content captures attention and drives results from programmatic ad buying.
  • Seamless Integration

    Seamlessly integrated programmatic advertising strategies connect flawlessly with your marketing plan.

Frequently Asked Questions

Programmatic marketing or advertising refers to the automated buying and selling of online ads. It uses AI and real-time bidding for inventory purchases across mobile, display, video and social platforms. Traditional advertising, on the other hand, involves manual negotiations and fixed pricing for ad space. 

Engaging with a media agency for programmatic advertising services enhances your display advertising. It makes your ads more targeted, leading to higher engagement rates. Programmatic display is efficient, cost-effective and provides measurable results, so every dollar of your advertising spend is maximised. 

Programmatic advertising is versatile and will benefit businesses of all sizes and across all industries. Whether you’re a small Perth business or large Australian company, a reputable media agency will tailor programmatic ads to reach your target audience effectively and meet your specific marketing goals. 

Your programmatic display will be tracked using various metrics at our marketing agency, such as click-through rate (CTR), conversion rate, return on ad spend (ROAS) and engagement rate. These signals help us measure the effectiveness of your display ads in reaching and resonating with your target audience, as well as driving desired actions. 

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