Why choose Bonfire for social advertising?
Like everything we do as a digital marketing agency, our approach to social media advertising is scientific. Rigorously so. Our data-driven methodology isn’t only about quick wins or traffic. It’s formulated and continuously optimised by our team in Perth to deliver the bottom-line results you want to achieve.
Here, you’ll have 45 of the industry’s brightest minds on your social media advertising case. Specialists in paid advertising on Facebook, Instagram and LinkedIn. Experienced consultants using AI-powered tech to maximise your ROI.
The results speak for themselves. Check out our social media advertising case studies for clients large and small across the country and industry spectrum. It’s a track record that made our Perth-based digital performance company Australia’s Marketing Agency of the Year 2020.
With over 140 million businesses on the platform, and over 2 billion active monthly users, Facebook is the biggest social networking tool in the world. Our Facebook specialists can help you tap into Facebook’s impressive targeting capabilities with a strong Facebook marketing strategy.With over 1 billion active monthly users, Instagram is the second biggest social networking tool in the world. Our Instagram specialists can help you reach your ideal customers with a strong Instagram marketing strategy.
Linked-InDubbed the most popular professional networking platform, LinkedIn has over 700 million users. Our LinkedIn specialists can help you target B2B decision makers with a strong LinkedIn marketing strategy.
Don’t just take our word for it. Bonfire has received an amazing 4.9/5 star rating from 188 clients on Google.Based on 190 reviewsBryce Conway02:02 11 Feb 21Extremely professional and transparent. After engaging with Bonfire regarding SEO, they underwent research to... determine the viability of running a search campaign. They found it was in our best interest to not go through with a full campaign, as our rankings and SEO were in a good place. They were upfront and honest throughout the entire process and I would highly recommend them to anyone.read moreArnold Kluck03:48 16 Dec 20Bonfire have been our search marketing agency since July 2019 and we are very happy with the service and performance... delivered to No Birds car rental. Their strategy has been key in driving and maintaining performance during this unprecedented year. I would like to thank Dave GM and the team for providing great service, communication, and advice. We highly recommend Bonfire to any businesses looking to have a professional performance agency by their side.read moreTiffany Norton02:58 10 Dec 20We work with Bonfire in Perth for our search marketing and they're really great to deal with. Super helpful and... friendly and very proactive and passionate about getting strong results for our business. They communicate with us well and we always know what they're working on to improve the results. Will is our Account Manager and is really lovely to deal with. Thanks team Bonfire!read moreMartin Purcell03:52 19 Nov 20Evan is a consummate professional who educates as opposed to selling. A gentleman of the highest ethics who turns... business away if he does not genuinely feel that he can make a significant value contribution. Extremely impressed with Evan's presentation at a business networking function this morning and in my dealings with him and Bonfire over the past 12 months. Allow Evan the time to assess where your business is at in the digital arena. Your business will thank you for it.read moreMyoFitness Holistic Care03:28 19 Nov 20I had a great chat with Evan. He such an honest person who did not even tried to sell me anything. he just gave me... honest advice as to what to do as a small new Business. He actually recommended i go with a different company that would be more suitable for my business. But i will defiantly go with Bonfire when I'm in a position to do so. Give these guys a call and they're definitely guide you.read more
Meet our digital and social experts.
Any social media advertising company can invest in technology. But technology is only ever as good as the people using it. At our Perth agency HQ, we invest in both talent and technology. Relentlessly. The best social media specialists. The best technology at their fingertips. Our senior team:
George Gavalas, Head of Digital Services
– B. Commerce (Information Systems & Electronic Commerce).
– 18 years’ experience.
Gabe Mach, Digital Advertising Manager
– B. Mass Communications
– 13 years’ experience
Sam Gabell, Data & Innovation Manager
– B.Comm (Information Technology & eCommerce)
– 16 years’ experience
Lee Ginbey, Senior Digital Strategist
– B. Comm (Marketing & Management)
– 7 years’ experience.
Jonette Brooking, Account Director
– B. Resource Management & Environmental Planning
– 7 years’ experience.
Our approach to social media advertising.
When we say our team in Perth has perfected the science of social advertising, we literally have a formula: Process + Smarts + Analysis + Tools = Success. It’s at the heart of everything we do as a digital marketing agency.
The most effective social media advertising strategies are founded on research and analysis – ongoing, highly focused research and analysis. This is how our social media experts in Perth continuously improve and optimise your campaigns to maximise ROI. Here’s how it works:
- Brief. First, our social media advertising consultants work with you to define objectives, KPIs and segmented audiences.
- Research. We develop our understanding of your target market and their behavioural traits, enabling us to connect with them effectively on social.
- Develop. The social media experts at our Perth agency HQ develop and implement a strategy and campaigns specifically for your company.
- Monitor. We continually monitor your campaigns’ key metrics to ensure they are aligned with our agreed KPIs and refine campaigns accordingly.
- Iterate. The process of testing and iterating your social media advertising campaigns is an ongoing one. Together, we’ll continue to learn, refine and evolve to generate the highest return on your marketing investment.
Our social media advertising consultants are experts in Facebook, LinkedIn and Instagram advertising. But just as importantly, they’re supported by an even broader digital marketing and performance team, providing the breadth and depth of insights and knowledge that sets our agency apart.
- Search engine optimisation
- User experience (UX)
- User interface (UI) design
- Digital marketing
- Web development
From analysing your audience to analysing campaign performance, our social media advertising experts identify and assess issues and opportunities rigorously, based on your strategic objectives.
As a digital performance agency where our consultants use cutting-edge tech to analyse and optimise digital marketing campaigns, we pride ourselves on providing the same level of insights to you. As a client, you’ll have tools providing real-time, 24/7 campaign performance and activity transparency.
- ROI calculator, with real-time campaign performance metrics
- Call-tracking (conversion) software
- Performance Forecast tool, using our proprietary forecast model to aggregate data from Google Analytics and forecast SEO performance
Target AudienceWe research your business, customers, and the market to determine your ideal target audience.
Best Practice OptimisationStaying informed of platform updates and using industry leading techniques enables us to increase leads and decrease costs.
Creative and MessagingWe work with you to utilise branding elements and promotional messaging to develop powerful ad copy that converts.
Advanced Reporting TechniquesWe combine multiple variables to create dynamic ad content which serves the best performing ads to the right people.
Multivariate Ad TestingWe combine multiple variables to create dynamic ad content which serves the best performing ads to the right people.
Measurable ResultsSophisticated analytics which provides transparency on advertising campaigns that produce real bottom line value.
Fearless ExperimentationOur team are constantly testing ad copy, keywords, landing pages, and bidding models to optimise every marketing budget.
Machine LearningWe utilise a combination of Facebook and LinkedIn’s audience targeting and dynamic messaging to efficiently meet campaign objectives.
Advanced TargetingThanks to the tech wonders of lookalike audiences and pixels, we can ensure audience match is optimal.
Multi-Channel CampaignsSocial media reaches its true potential when delivered as part of our multi-channel and integrated digital marketing campaigns.
StrategyAchieve your business goals and build your brand through a social media strategy.
Transparency and accountability.
We don’t hide behind social metrics.
Ask the social media advertising specialists at our agency HQ in Perth what metrics they use to measure campaign effectiveness and they’ll tell you that all metrics have a role to play. But they’ll also tell you the only metrics that ultimately matter are ROI and your bottom line. And you can hold us to that.
Analyse our performance for yourself.
Instead of hiding behind campaign metrics like your average social media agency, we’ll openly share what we do and how we’re performing. You can use our performance tracking and forecasting tools to see and assess everything our social advertising consultants do for you.
Using technology to unearth deeper insights.
Artificial intelligence (AI). Machine learning. Predictive data analysis. Process automation. As a performance-focused digital marketing company, we’re continually investing in the best new technologies so our social media advertising team have more accurate data and deeper insights to inform your campaigns and optimise ROI.
Following a change in business model and expansion into New Zealand, B2B police and employment check provider CVCheck turned to Bonfire to pivot their search marketing strategy.
Growth in transactions from organic search
Increase in revenue from paid search
Solid Gold Diamonds
As one of Australia’s premier diamond jewellers, Solid Gold Diamonds source and deliver the finest jewellery. To attract more customers and grow their business online, they turned to Bonfire.
Increase in online enquiries from paid traffic
Increase in enquiries from Google
Termitrust has been Australia’s trusted name in the pest control industry for over 20 years. Ambitious to grow their online footprint and increase sales, they partnered with Bonfire.
Increase in all website traffic
More calls from Google Ads, year on year
Keywords in top 3 positions on Page 1 of Google
A1 Locksmiths have serviced Perth’s metropolitan region for over 25 years.
Conversions facilitated by mobile/tablet devices.
Keywords appearing in the first three positions on Page 1 of Google.
Website traffic are first-time visitors.
Increase in website conversions, year on year.
The Water Corporation are the principal suppliers of water, wastewater and drainage services throughout the State of Western Australia.
Increase community engagement with online content.
Drive more visitors to the website and self-service portal.
Make utilities information more accessible to the community.
The benefits of smart social media advertising.
Any marketing agency can create a social media ad campaign. Our data-driven methodology and experienced consultants develop strategies and campaigns that deliver tangible results. Results you can see. In the real world. In your bottom line.
- Cut through on any social channel
- Increase brand awareness
- Improve website traffic and conversions
- Reach highly targeted audiences
- Maximise your return on investment
- Integrate seamlessly with other digital marketing activities
Choosing a reputable social advertising partner.
Social media advertising can increase brand awareness, increase the number of visitors to your website and, in turn, improve your bottom line. But if it’s badly managed, social can also be a waste of time. And your marketing budget. Here’s what to look for in a social media advertising agency or consultant:
Are we the right social ad agency for you?
With clients of all sizes across Australia, the team at our Perth agency HQ and our offices around the country have the breadth of experience and depth of social media advertising expertise you need. And crucially, we can prove it.
MicroOur smaller clients represent 34% of 1 – 10 employees and are considered to have a strong growth mindset.
SmallWe consider 29% of our clients to be small businesses of 11 – 50 employees.
MediumWe consider 27% of our clients to be medium businesses of 50 – 100 employees.
Enterprise10% of our clients are larger businesses employing 100+ staff.
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