Performance Media
Extract every dollar of value from paid search and social media advertising. Talk to the performance media specialists at our Perth agency HQ.
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50+ of Australia's leading digital performance specialists in one local agency.
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Trusted by Australia's leading brands, but proudly partnering many smaller ones with big aspirations.
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Western Australia's leading independent Google Partner (accredited by Google).
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Proud winners of numerous industry awards including Digital Agency of the Year 2025.
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Furniture Bazaar (2020)
74%Increase in organic conversions
See Case Study -
A1 Locksmiths
101%Increase in website conversions
See Case Study -
Dion for Brides
88%Increase in organic conversions
See Case Study -
CurtainWorld
63.5%Increase in form submissions
See Case Study -
Solid Gold Diamonds
189%Increase in online enquiries
See Case Study -
REIWA
30%Increase in new users
See Case Study
Why choose Bonfire for performance media?
Our performance media specialists at our Perth agency HQ combine award-winning paid search management smarts and AI-powered technologies to make every dollar of your performance media budget count. And every click, too.
From choosing the best paid search channel – Google Ads, the Google Display Network, Facebook, or Instagram – through to continually optimising your campaigns, we’re forensic in our approach. We have 51 of our industry’s brightest, most experienced minds managing everything in-house.
Our data-driven methodology is precise, accountable and delivers quantifiable bottom-line results. It’s how we maximise ROI for clients large and small across Australia. And it’s what has made our digital performance agency Digital Agency of the Year 2022 and Perth’s leading independent Google Premier Partner.
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Google Ads
Our Google Ads specialists can develop a strategy that strengthens your brand and attracts more people to your site whilst the organic results are growing. -
Programmatic Advertising
Audience analysis gives us a better understanding of who your customers are and what they want. we use strategic placements that ensure your ads appear in the right place at the right time. -
Social Media Advertising
Lower costs, sophisticated targeting, and a immense global userbase, makes social media a favourable advertising option for businesses. Our social media specialists can develop a marketing strategy that delivers consistent results. -
Native Advertising
Native advertising isn’t just about blending in; it’s about creating a natural connection with your audience. From image to video ads, our agency understands the nuances of what makes native marketing effective. -
Digital Out-of-Home Advertising
Embrace the future of digital advertising with our Perth media agency. Data-driven out-of-home media will make your outdoor advertising unmissable. -
Video Advertising
Whether it's Broadcast Video On Demand (BVOD), Connected TV (CTV), or Subscription Video On Demand (SVOD), advertising that resonates with your audience and inspires action. -
Audio Advertising
Maximise brand impact with digital audio advertising that uses programmatic technology to precisely target listeners. -
YouTube Advertising
Utilise the expertise of a YouTube Ads agency for strategic advertising that captivates & converts.
Our Reviews
We’ve helped Australian brands of every size solve visibility challenges, improve rankings and grow their share of the market. The same approach could work for you.
Home to the best PPC and paid search specialists.
We invest in the very best cutting-edge technologies at Bonfire. But any technology is only as good as the professionals using it. Fortunately, we recruit, train and nurture the best digital marketing and pay per click management specialists in the business at our Perth HQ.
Our approach to digital advertising.
No two clients or campaigns are the same, so we tailor our expertise and approach to suit you and your strategic objectives. But over the years we’ve hit on a formula – a set of ingredients – that guarantees digital and paid search marketing success: Process + Smarts + Analysis + Tools.
Process
Our process for performance media campaign management and optimisation is, like our data-driven digital marketing methodology, continually evolving. But our approach to maximising effectiveness and ROI generally looks like this:
- Brief. To be effective, your performance media strategy must be tailored to your strategic business objectives, so our digital advertising specialists will get to know you and your company.
- Review. As part of this process, the multidisciplinary digital marketing team at our Perth agency HQ will review your existing paid search activities.
- Identify. Armed with all this knowledge, we’ll then look for gaps and opportunities, and start creating your digital marketing plan.
- Develop. Our paid search experts will implement a custom performance media strategy, using the most effective tactics and channels on social media, Google Ads or the Google Display Network, to achieve your goals.
- Optimise. We then begin the ongoing process of testing and iterating your paid search campaigns, continually learning and refining everything we do to improve the return on your investment.
Smarts
As Perth’s leading independent Google Premier Partner, we’re highly experienced in campaign strategy, implementation and optimisation. And by applying the same industry-leading thinking and standards to every facet of digital marketing, we deliver tangible, sustainable bottom-line results.
- Web design and development
- Search engine optimisation (SEO)
- User experience (UX) and user interface (UI) design
- Social advertising
- Remarketing
Analysis
Our paid search specialists conduct thorough, ongoing campaign management analysis. This analysis enables us to identify and address areas of opportunity or concern and continually refine your strategy, all in line with your business goals.
Tools
All of our campaign management and analysis is powered by cutting-edge marketing intelligence tools that give our digital advertising specialists – and you – deep market and digital marketing insights. In fact, we’ll give you tools providing 24/7 campaign performance and activity transparency.
- ROI calculator, with real-time campaign performance metrics
- Call-tracking (conversion) software
- Performance Forecast tool, using our proprietary forecast model to aggregate data from Google Analytics and forecast SEO performance.
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Data-Driven Pay-Per-Click
By harnessing in-depth information from multiple data sources we deliver better campaign performance. -
Ecommerce Strategies
Employing best practice shopping feed management and creative campaign execution, we attract and convert the right audience. -
Real-Time AI Based Optimisation
Using the power of machine learning based refinement processes we achieve superior results, faster. -
Attribution Modelling
Understanding how campaigns impact the various stages of complex consumer buying cycles. -
ROI Based Reporting
Sophisticated analytics that provides transparency on campaigns that produce real bottom line value. -
Behavioural Audience Targeting
Leveraging custom segmentation technology to place your business in front of the right audience. -
Innovative Ad Creative
Developing unique ad messaging and formats to capture the attention of your audience. -
Multi-Variate Campaign testing
Executing extensive campaign testing to continually refine and optimise performance.
Transparency and accountability.
Digital Advertising ROI you can count on.
Vanity metrics, like clicks and impressions, have their uses, but we believe you should measure the effectiveness of our digital marketing and paid search campaigns where it matters: your bottom line. Our digital advertising specialists in Perth deliver results you can see in the real world. And our case studies prove it.
Track our paid search performance yourself.
Just as we don’t hide behind vanity metrics, we don’t hide behind reports. Instead, we give you the performance analysis, tracking and forecasting tools you need to see exactly what our paid search specialists are doing and how well it’s working. Complete campaign transparency.
Technology that gives you facts and insights.
Our paid search and PCC management experts use artificial intelligence (AI), machine learning, predictive data and process automation tech. These technologies are at the heart of our data-driven methodology and t
CVCheck
Following a change in business model and expansion into New Zealand, B2B police and employment check provider CVCheck turned to Bonfire to pivot their search marketing strategy.
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12.5%
Growth in transactions from organic search
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12%
Increase in revenue from paid search
Solid Gold Diamonds
As one of Australia’s premier diamond jewellers, Solid Gold Diamonds source and deliver the finest jewellery. To attract more customers and grow their business online, they turned to Bonfire.
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189%
Increase in online enquiries from paid traffic
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61%
Increase in enquiries from Google
Termitrust
Termitrust has been Australia’s trusted name in the pest control industry for over 20 years. Ambitious to grow their online footprint and increase sales, they partnered with Bonfire.
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86%
Increase in all website traffic
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84%
More calls from Google Ads, year on year
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20
Keywords in top 3 positions on Page 1 of Google
A1 Locksmiths
A1 Locksmiths have serviced Perth’s metropolitan region for over 25 years.
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45%
Conversions facilitated by mobile/tablet devices.
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50%
Keywords appearing in the first three positions on Page 1 of Google.
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79%
Website traffic are first-time visitors.
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101%
Increase in website conversions, year on year.
Water Corporation
The Water Corporation are the principal suppliers of water, wastewater and drainage services throughout the State of Western Australia.
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Increase community engagement with online content.
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Drive more visitors to the website and self-service portal.
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Make utilities information more accessible to the community.
The benefits of smart pay per click (PPC) marketing.
You’ll find a rare blend of data-driven innovation, PPC smarts and technologies at our Perth agency HQ. And together, they deliver an equally rare level of digital performance and efficacy that improves and adds value to everything you do.
- Increase brand awareness
- Reach highly targeted niche audiences
- Generate high-quality website traffic
- Increase visibility and search rankings
- Improve customer experience
Choosing a reputable paid search company.
One paid search marketing company may appear to be much the same as the next, but when you’re looking for a digital marketing management agency, you need to be careful. You need a partner you can trust – a partner with:
Quality Google reviews.
if a digital advertising agency has delivered results, they’ll have good reviews. We have a 4.9-star rating from over 200 reviews.
A proven track record.
Paid search is always evolving, so a record of success is vital. Our specialists have experience developing award-winning strategies in a myriad of industries.
Transparency and Accountability
An effective digital advertising company will be open and give you performance tracking tools like ours.
Experienced in your industry.
Our digital marketing team has worked in practically every industry. A working knowledge of your industry and marketplace is essential in creating effective paid search campaigns.
A specialist team.
Digital advertising campaign management is a specialist area. While the team at our Perth HQ spans the digital marketing spectrum, you’ll have a digital advertising specialist managing your campaigns.
Google Premier Partner accreditation.
Earned through stringent certification, Premier Partner status is your assurance of best practice. Only 3% of digital marketing agencies have it. We’re one of them.
Are we the right digital advertising agency for you?
We are experienced digital advertising practitioners. Our clients include SMBs and large enterprises across Australia. And our track record speaks for itself. Whatever your goals, our paid search experts can help you achieve them.
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Micro
Our smaller clients represent 34% of 1 – 10 employees and are considered to have a strong growth mindset. -
Small
We consider 29% of our clients to be small businesses of 11 – 50 employees. -
Medium
We consider 27% of our clients to be medium of 50 – 100 employees. -
Enterprise
10% of our clients are larger businesses employing 100+ staff.
Let's Talk
Unlock new opportunities with data-led, performance-focused digital marketing. Start the conversation today with a free, no-obligation quote.