Last week Bonfire had the exciting opportunity to join Perth’s bright marketing community as a sponsor for State of Social.
Hosted at Optus Stadium, this year’s event was a little bit different, showcasing a hybrid mix of virtual and live speakers. Employing the guiding theme of Think. Imagine. Create, the event encouraged marketers to tread their own path to social media marketing success by gaining insight from industry leaders.
Day 1
Day 1 included a series of talks discussing the power of technology, content marketing and social media commerce strategy.
- Tom Goodwin, author of Digital Darwinism, delivered an engaging presentation delving into the evolution of technologies and why businesses should embrace the adoption of new and emerging trends.
- Taking the lead with content marketing, Matthew Kobach discussed the most effective ways to utilise and design marketing strategies across social media networks.
- World-famous actress turned business owner, Kate Walsh, discussed how she harnessed the power of social media to launch her Boyfriend brand during the pandemic.
- At lunchtime, guests had the pleasure of cuddling with some furry friends from Dogs Refuge Home.
- Following lunch, attendees experienced a mix of virtual presentations on Instagram and authentic storytelling with a live debate on mental health and social media.
- Owning the title of an Instagram mastermind, Jenn Herman of Jenn’s Trends delivered a virtual workshop a series of simple tactics to present a high-performing Instagram page.
- “Get real and get ahead” was the motto that drove Storyation’s Lauren Quaintance presentation. Lauren’s talk addressed the value of remaining authentic in content creation and storytelling.
- Advertising Council’s WA Youngbloods brought forward an intriguing debate addressing the topic, “Is it time to rethink social media and mental health?”
- With over 20 years of experience in defamation and media law, Fabienne Sharbanee provided a much-needed rundown of the significant risks digital marketers face when communicating across social media.
- 2020 saw a dramatic acceptance of new and innovative social media channels. Seva Mozhaev took the stage in his first keynote to explore the key ways to master storytelling on TikTok.
- Vinomofo founder and CEO Justin Dry delivered an engaging talk on the many trials and tribulations he faced throughout the birth of his business and how harnessing the power of e-commerce propelled his brand to the forefront of the retail wine industry.
Day 2
Day 2 featured four masterclasses on the most effective tactics to execute high-performing digital marketing strategies. Attendees had the option of choosing between two masterclasses for the morning and afternoon session.
The morning sessions included,
- An intriguing workshop on the key ways to design and execute effective digital campaigns from Bonfire’s very own Digital Advertising Manager, Gabe Mach.
- Masterclass by Dogs’ Refuge Home on how to design a plan to help make a difference and level-up an organisation.
The afternoon session included,
- Meg Coffey, Managing Director of Coffey & Tea, who provided insight into designing and executing a well-rounded content marketing strategy.
- 88 Astronauts Creative Strategist, Gavin Carver, on the best ways to draw upon creativity when designing content for social media.
Despite the many challenges in 2020, the State of Social conference delivered an inspiring showcase of local and international speakers delivering insightful and actionable content for Perth’s marketing collective.