However, this update doesn’t necessarily mean doom and gloom for all. We’re pleased to see that a majority of our clients’ rankings have experienced positive results.
While we wait for an official confirmation from Google, our best advice is to sit tight. We’ve learnt from previous updates that Google algorithms can take days, weeks or even months to fully roll out, so making sudden changes to your campaign right now may not be the best idea.
As always, you can contact us if you’re unsure of anything or if you’ve noticed a change in your rankings. In the meantime, you can read more about this likely update here.