Digital Media Planning
Digital media planning ensures brands reach their target audience at the right times with the right messages. Planning your media channel selections with a strategic approach increases the impact of your messages and generates greater engagement with your audience. We work closely with brands to refine their media planning strategy, so they can navigate the complex media landscape and achieve measurable results.
What is Media Planning?
Media planning is the process of selecting the most suitable media channels for a brand and its audience. The media planning process involves understanding different advertising channels — from search engines and social media platforms to traditional outlets — and creating a media strategy that maximises your campaign’s reach, frequency and results. At Bonfire, our Performance Media team are your media planners, who use the latest media planning tools to design advertising campaigns that resonate with your audience.
Our Approach to Media Planning Strategy
Bonfire go beyond simply buying advertising space. We craft media planning strategies that contribute to the success of your overall marketing strategy. Our Performance Media team create dynamic, results-driven campaigns that connect with your customers and maximise your Return On Investment (ROI).
The media planning process is set in motion with thorough market research, where we identify your target audience and understand your marketing objectives. From there, we develop a media strategy that outlines which media platforms and channels are best suited to achieve your goals.
We use advanced media planning tools to ensure your campaigns are successful. These tools help us analyse your media coverage and measure the impact of your strategy. We can then refine your media plan as needed to drive the best possible outcomes.
Our Reviews
Don’t just take our word for it. Bonfire has received a 4.9/5 star rating from over 150 clients on Google.
I've worked with multiple agencies and the team at Bonfire is by far the best! Special thanks to Hayley and Brodie, they've been very helpful and responsive. Looking forward to working with you in the coming years. Thank you.
Bonfire are amazing! Our account manager Will goes above and beyond and is extremely knowledgeable about our business. The team are friendly and a pleasure to work with.
One of the most professional and customer focused companies in this segment I have ever worked with! Highly recommend! Very well managed process targeted to the customer. Everything is very well explained, researched and presented. Very responsive! Really care about customer satisfaction and their reputation.I have worked with Evan and cannot praise him enough! He listens, really tries to help and offers really custom tailored solutions. He is always willing to help even when there is no guarantee that the client will choose their company. Evan was great in explaining their solution and presenting market research and company positioning even before onboarding.
Connectivity Traumatic Brain Injury Australia have been so impressed with the team at Bonfire. From our first initial consultations with David, through to our account management team in Cameron and Nicole, we've been guided through our journey in a compassionate and professional manner. Nothing is to hard and no question is too silly. The Bonfire team has taken the time to understand our business and our needs, and although our campaign work is in its infancy, we are already seeing amazing results. So great to have that trust in the service and faith in the delivery team. Thanks Bonfire - we're looking forward to seeing where the journey takes us! It's an absolute pleasure to be working with you all.
Reached out to Bonfire for some website development, and ended up getting amazing feedback and advice from David! Would definitely recommend them to anyone, they have your best interests at heart!
Bonfire are the best. Our Account Manager Will always goes the extra mile to maintain a steady stream of communication. Will and the Team provide detailed insights and provide specialised strategy and support. They are personable, approachable and so easy to work with.
Bonfire do an incredible job. They go the extra mile, provide great insights and have added real value to our brands. Our Account Manager Will is very knowledgeable and an absolute pleasure to work with. Highly recommend!
Being our account manager, working with Hayley Davis is such a pleasure as her responsiveness, professionalism and patience, have made so far a very effective and efficient journey. When time and capacity have became our biggest challenges for running in-house online marketing, a well-communicated team like Bonfire will definitely help achieving objectives and expectations. I couldn't recommend Bonfire more and thank Hayley again for your good work :)
The team at Bonfire, led for us by our Account Manager, Rob McDonald, consistently provide valuable insight, advice and guidance across our brand activity. This expertise has enabled us to achieve growth in net new business connections and improvement across all relevant Digital and Search metrics.I highly recommend Bonfire as a business partner to deliver digital excellence.
After making the decision to move to Bonfire we have noticed a huge all-round improvement with our organic traffic and rankings. Working with Hayley is such a positive, pleasant and professional experience who is always keeping us informed and proactive in striving every month to strengthen our position. The entire Bonfire service is nothing short of eye opening and we are looking forward to working with them in the future.
After going through a very rigorous selection process to choose Bonfire against 3 other top Perth agencies, it became obvious they were the best choice. We have been very happy with their service and support since getting on board with them, they are professional, accurate and have a holistic view of SEO, SEM and Marketing which gives us a much better result because it considers all the moving parts. Their transparent, regular updates and helpful reports enable our team and the board to easily report progress to stakeholders and see exactly how much we are benefitting from the work done. We love Hayley and Evan! Thanks so much for everything!
I could not recommend the team at Bonfire enough! In particular, our Account Executive Hayley has been an absolute dream to work with. Hayley is super knowledgeable, transparent and responds very quickly to any queries that we have. The results we have seen so far have been amazing and I am excited to continue working with the team.
Just want to give a shout out to Hayley! I've never been more impressed with marketing than I have been with Hayley as our Account Executive. She explains things so well and provides us with the opportunity to make informed decisions on behalf of the business. With Hayley and the Bonfire team - I believe business owners are better equipped to understand where their money goes, and learn to see through the vanity metrics that other companies provide their clients.
The team at Bonfire offer an incredible product and service. They take care of all of our SEO needs for 2 websites, and they've far exceeded all of my expectations. Thank you!
Bonfire have been amazing to work with. Our Account Manager Will and team are extremely knowledgeable and passionate about digital marketing. They’re great at communicating and always ready with the insights to help us get the most out of our SEO and Google Ads campaigns.
I've worked closely with the SEO and SEM teams at Bonfire over the past few years. I've always found their approach in working with clients to be professional and transparent. I highly recommend their services.
Love working with Bonfire. Very professional, approachable and they make my job easier.
We have been working with the team at Bonfire for approx. 6 years now and they have always provided professional advice and service. The SEO strategy the team have implemented for our key brand has seen our business continuously found on page 1 for search and hold our market share. Our Account Manager Will is friendly, very helpful and always investigates any requests we have and gives thorough advice on the best direction. I have no hesitation in recommending Bonfire. Thanks Karen Hinds - National Marketing Manager
The Bonfire team KNOW digital marketing. I was blown away by their knowledge, depth of insight and the recommendations they proposed to our business. They are incredibly talented, data driven and I highly recommend you talk to them if you are interested in exploring how to improve your digital marketing initiatives.
We particularly rate how much Bonfire invest in getting to understand their client’s business. Our industry is a challenging one for digital marketers to work with but that has never dampened the enthusiasm or the professionalism of the Bonfire team. Special thanks to Hayley for her unlimited patience with our constant barrage of questions and for always being one step ahead us to try and achieve the best outcomes. Hayley makes everything easy and is just generally a delight to work with.
Absolutely love working with the team at Bonfire, and our account manager Hayley-Marie is an absolute superstar!
Love working with Bonfire! Specially with Jenny!Love the team, quality of their work! So approachable! So professional! Thank you Jenny and Bonfire ❤️
Since our switch to Bonfire, we have seen a huge improvement with our incoming website traffic and overall digital presence. The team knows the digital space better than anyone, huge thank you to the entire team and especially our Account Manager Jenny - thank you for your constant communication, explanations and for taking the time to understand our company and brand.
I've been working with Bonfire for just over 18 months now and they have been great to work with! They're friendly, flexible and professional and we've seen great results since engaging with them.
We have been working with the team at Bonfire for over 12 months. We have been seeing exceptional market results.They are a constructive, competent, and courteous group of people.I can't say enough good things about them.
Fantastic and friendly. Having worked with another web/marketing team previously to then work with Bonfire is an eye opening experience.David and his team are switched on at another level and helped get the best out of us too.Cost consciousness was not something we expected but was very refreshing to see.Thank you Bonfire we look forward to continuing to work together again and again.
We have been working with Bonfire for a few years now, and have been very impressed by the work that they have done, and continue to do for our business. James and Jenny, the last campaign manager's for our contract, have been outstanding. Their attention to detail, hard work and desire to match the content to exactly what we need have been fantastic. Through our time with Bonfire, our company has seen positive online traffic and growth. I would highly recommend the amazing team at Bonfire for all your SEO needs.
Bonfire provide an exceptional service for our company that has led to outstanding business outcomes. They are an extremely proactive, professional and courteous. I couldn't recommend them highly enough.
Since starting with Bonfire two years ago, we’ve seen a massive improvement on our organic traffic and rankings. Our account manager, Ami has been with us every step of the way, she is extremely responsive, insightful and professional in managing our campaign.Bonfire is truly a result-driven agency, they combine the best strategy and people to deliver exceptional results! We really looking forward to continue working with them for years to come.
Bonfire has been amazing in helping One Central Health achieve its SEO goals. We've definitely noticed an uptick in online traffic and engagement. Thanks, Bonfire team!
Extremely professional and transparent.After engaging with Bonfire regarding SEO, they underwent research to determine the viability of running a search campaign. They found it was in our best interest to not go through with a full campaign, as our rankings and SEO were in a good place.They were upfront and honest throughout the entire process and I would highly recommend them to anyone.
Bonfire have been our search marketing agency since July 2019 and we are very happy with the service and performance delivered to No Birds car rental. Their strategy has been key in driving and maintaining performance during this unprecedented year. I would like to thank Dave GM and the team for providing great service, communication, and advice. We highly recommend Bonfire to any businesses looking to have a professional performance agency by their side.
We work with Bonfire in Perth for our search marketing and they're really great to deal with. Super helpful and friendly and very proactive and passionate about getting strong results for our business. They communicate with us well and we always know what they're working on to improve the results. Will is our Account Manager and is really lovely to deal with. Thanks team Bonfire!
Evan is a consummate professional who educates as opposed to selling. A gentleman of the highest ethics who turns business away if he does not genuinely feel that he can make a significant value contribution. Extremely impressed with Evan's presentation at a business networking function this morning and in my dealings with him and Bonfire over the past 12 months. Allow Evan the time to assess where your business is at in the digital arena. Your business will thank you for it.
I had a great chat with Evan. He such an honest person who did not even tried to sell me anything. he just gave me honest advice as to what to do as a small new Business.He actually recommended i go with a different company that would be more suitable for my business. But i will defiantly go with Bonfire when I'm in a position to do so.Give these guys a call and they're definitely guide you.
Improve Your Digital Advertising with Media Planning
Effective media planning ensures you reach your customers at the right time, which is critical to the success of your marketing campaigns. At Bonfire, we work with you to create strong media plans that use data-driven insights and produce measurable results. Whether you’re looking to maximise the impact of your digital ads or leverage integrated media planning for a considered campaign, we have the expertise to deliver results and ROI. Get in touch with us to learn more about how we can grow your digital advertising through media planning.
Frequently Asked Questions
Media planning and media buying often go hand-in-hand, but they serve different purposes in an advertising campaign. Media planning involves setting the strategy, defining your target audience and selecting the appropriate media mix. Media buying, on the other hand, focuses on the negotiation and purchasing of ad space. We bring these two processes together seamlessly to ensure your media plan reaches your audience and provides the best possible value for your media campaign.