Google Ads Campaigns that Perform
Google Ads remains one of the fastest ways to connect with high-intent customers. But in Sydney’s hyper-competitive digital market, templated campaigns won’t cut it. Results come from strategic alignment, sharp execution and continuous optimisation.
At Bonfire, we manage high-performing Google Ads campaigns for businesses across Sydney — from professional services and construction to retail and education. As a Google Premier Partner, we combine deep platform insight with real-time performance data to deliver what matters: qualified leads, consistent conversions and measurable ROI.
Google Ads
Drive targeted traffic to your website, fast with PPC (Pay-Per-Click) advertising services on Google Ads search engine platform.
Display Ads
Display Ads entice your audience to click, visit, and stay on your website.
Google Shopping
Promote your products, boost traffic to your website and make money with Google Shopping.Remarketing
Keep your brand top of mind, keep your customers engaged and bring them back to your website with remarketing services on the Google Display Network, Facebook, LinkedIn, and more.
Performance Max
Run campaigns across all Google properties, including Search, YouTube, Gmail and Display. Reach high-intent customers with precision and maximise your conversions.A Team of Google Ads Specialists for Sydney
Our PPC team knows what it takes to compete in Sydney’s most saturated markets. Every campaign is shaped by people who understand the platform, read the data and work closely with you to align paid media with your business goals.
You’ll have direct access to the people running your account — with clear updates on what’s being done, why it matters, and how it’s tracking over time. No handovers. No guesswork.
Our Reviews
Don’t just take our word for it. Bonfire has received a 4.9/5 star rating from over 150 clients on Google.
Our Approach to Google Ads Management
Effective campaigns don’t start with keywords. They start with strategy. We begin by mapping your commercial objectives to customer intent, then build campaigns designed to maximise relevance and return.
Each account is structured for control and scale, with performance benchmarks set from the outset. We track, review and refine campaigns regularly to stay aligned with shifting behaviour and business priorities.
Fearless Experimentation
There is no set-and-forget approach. We constantly test ad copy, keywords, landing pages, and bidding models to get the most out of every marketing budget.
Hyper-Local Targeting
We use keyword and suburb-specific targeting to reach users based on their intent or geographical location.Measurable Results
Sophisticated analytics which provides transparency on advertising campaigns that produce real bottom line value.
Machine Learning
Using artificial intelligence-led software to reduce the time required to mine and dissect data provides valuable and actionable information that our technicians can use.Target Audience
We research your business, customers, and the market to determine your ideal target audience.Best Practice Optimisation
Staying informed of platform updates and using industry leading techniques enables us to increase leads and decrease costs.
Class-Leading Goal Tracking
We invest considerable resources to track high-value actions, which means all marketing channels are measurable and accountable.Transparent Reporting and Real Accountability
With Bonfire, you’ll never wonder where your budget’s going. We provide live reporting dashboards, structured updates and ongoing performance reviews that tie directly back to your goals.
When you work with us, you get full visibility over campaign decisions, budget allocation and future plans. Every action is documented. Every outcome is tracked. Nothing’s hidden and there’s no fluff.
Fox Granny Flats
See Full Case StudyFox Granny Flats specialise in “living made easy”, with their cost-effective and relocatable granny flats. Ambitious to enhance their brand presence online and increase sales, they partnered with Bonfire.
- 254%
Organic traffic growth, year on year.
- 85%
Keyword ranking appearing on Page 1 of Google.
- 65%
Goal Completions on the website from SEO and Google AdWords.
Triumph Motorcycles
See Full Case StudyTriumph are iconic in the motorcycle world; just ask any enthusiast. They realised specialist search marketing knowledge was necessary to take their business to the next level and grow their market share online.
- 1.
Increase market share in Australia.
- 2.
Build brand awareness and loyalty.
- 3.
Increase leads and enquiries from website visitors.
A1 Locksmith
See Full Case StudyOwners Ray and Leslie have provided residential, commercial and automotive locksmith services to Perth’s metropolitan region for over 25 years. To maintain their position as an industry leader, A1 Locksmiths partnered with Bonfire in 2016.
Video Case Study
Watch our A1 Locksmiths case study.
- 101%
Increase in website conversions, year on year.
- 79%
Website traffic are first-time visitors.
- 50%
Keywords appearing in the first three positions on Page 1 of Google.
Carillon City Dental
See Full Case StudyLocated in a state of the art clinic in Perth’s CBD, Carillon City Dental offer a wide variety of dental treatments and cosmetic solutions. Operating within a tough industry, they turned to Bonfire to find the best digital marketing strategy to achieve their business goals.
- 91%
Increase in organic website traffic.
- 52%
Increase in website traffic from Google AdWords.
- 35%
Increase in new patients.
Water Corporation
See Full Case StudyIconic West Australian utility, Water Corporation, engaged Bonfire as a specialist search marketing partner to help support several critical objectives around education, community engagement, and campaign amplification.
- 1.
Increase community engagement with online content.
- 2.
Drive more visitors to the website and self-service portal.
- 3.
Make information more accessible to the community.
Why Sydney Businesses Choose Bonfire for Google Ads
Effective PPC requires more than set-and-forget management. Sydney businesses choose Bonfire because we:
- Focus on outcomes, not vanity metrics
- Actively reduce wasted spend and improve lead quality
- Provide clear reporting and direct access to specialists
- Refine campaigns consistently, based on performance data
- Operate as a partner, not just a provider
The importance of a reputable Google Adwords partner.
Smart, scientific, ethical Google Ads campaign management is essential if you want to make the most of your budget and enhance your online reputation. So, you need to pick a smart, scientific, ethical agency partner. Here’s what to look for:
Quality Google Reviews.
A good Google Adwords agency will have good reviews. Ours are great, averaging 4.9 stars from over 200 reviews.
A proven track record.
We’ve been delivering industry-leading Google Adwords results since the year 2000, when Google Adwords launched.
Transparency and accountability.
A good agency has nothing to hide. We certainly don’t, which is why we’ll give you an array of performance tracking tools, so you can see what we’re doing and how it’s working.
Industry experience.
An agency needs to understand your industry if they’re going to help you dominate it. Our team in Sydney is the Google Adwords partner of choice for clients across Australia and the industry spectrum.
Google Premier Partner accreditation.
Only the best agencies secure Google Premier Partner status. It’s your assurance that our Google Adwords experts apply best practice to achieve the best results.
Are we right for you?
Micro
Our smaller clients represent 34% of 1 – 10 employees and are considered to have a strong growth mindset.
Small
We consider 29% of our clients to be small businesses of 11 – 50 employees.Medium
We consider 27% of our clients to be medium businesses of 50 – 100 employees.
Enterprise
10% of our clients are larger businesses employing 100+ staff.Frequently Asked Questions
Google Ads, previously known as Google Adwords, is Google’s paid advertising platform, allowing your business to appear in front of potential customers when they search online. The most common format is search advertising, where your ad appears above the organic results.
You only pay when someone clicks, which is why it’s known as Pay Per Click (PPC). Google ranks your ad based on bid, quality score and expected performance. Formats can include sitelinks, pricing info, phone numbers or product images to help drive action.
There are two components: your media spend (what goes to Google) and your management fee (what covers strategy, setup and optimisation).
Media spend is flexible and depends on your goals, audience and competition. At Bonfire, we use a tiered management fee structure for Sydney clients, giving you transparency and flexibility. We focus on ROI, not just traffic. Your investment should work harder over time, and we make sure it does.
Less than 3% of agencies hold Premier Partner status with Google. It means we’ve proven our performance, expertise and client success at scale.
With a Premier Partner, you gain early access to platform updates, priority support and a team that’s deeply experienced with Google Ads. It’s a strong signal that your campaign is in capable hands.
Google has automated systems to detect invalid or repeated clicks, using signals like IP addresses and user behaviour.
At Bonfire, we add an extra layer of protection using third-party click fraud software. This lets us customise protection for each campaign, blocking unwanted clicks based on geography, patterns and behaviour. It helps reduce waste and keep your budget focused on real opportunities.
Close enquiry form Close enquiry the form
