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Water Corporation

Iconic West Australian utility, Water Corporation, engaged Bonfire as a specialist search marketing partner to help support several critical objectives around self service, community engagement, and campaign amplification. Working together they hoped to achieve three goals online.

  • 1.

    Increase community engagement with online content.

  • 2.

    Drive more visitors to the website and self-service portal.

  • 3.

    Make utilities information more accessible to the community.

Objectives

Water Corporation are the principal suppliers of water, wastewater and drainage services throughout Western Australia. Aside from managing the major water management infrastructure in the state, they play a pivotal role in public education, community engagement and service delivery. Critical to the success of their digital strategy is driving relevant people to specific parts of their website, and ensuring key content pieces are reaching relevant audiences organically.

“We’re excited to be working with one of WA’s most iconic organisations. It’s a fantastic opportunity for our digital team to play a role, during this pivotal period of Water Corporation’s digital evolution.”
Clay Cook, CEO at Bonfire

Results

While we are still in the early stages of their campaign, the Water Corporations’ goals place a strong focus on educating their audience. They also hope to increase community engagement online and attract more visitors to their website and self-service portal. Our team look forward to working closely with the Water Corporation and executing strategies for their organic and paid search channels.

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