Ignite your digital marketing

AN INSTANT PARTNERSHIP YIELDS LONG-TERM RESULTS

Posted on 30th Mar, 2017 by

Bonfire and the Instant Products Group are no strangers, in fact Bonfire have been leading the digital strategy for two of its divisions since 2013. However, late last year we welcomed Instant Sea Containers, the third and final division of the Instant Products Group on board.

The Divisions

The Beginning

Entering an unknown industry, Scott Rawson – Founder and Managing Director of the Instant Products Group, knew he needed to engage his trusted digital marketing experts.  Confident in our ability to deliver results, Scott approached Bonfire to lead the digital campaign for the company’s newest division – Instant Sea Containers.

The Strategy

The digital strategy designed and implemented for Instant Sea Containers differed from those previously created for the other two divisions. Due to the niche nature of the sea containers market, we knew that a multichannel digital marketing strategy would be required.  Bonfire recommended a combination of SEO, AdWords and Remarketing to drive the strategy.

The Results

After a short 6 months, this campaign has yielded some impressive results:

  • 69% of all goal conversions are driven by digital marketing
  • 50,000 impressions from Google Remarketing
  • AdWords accounts for 49% of all website traffic
  • Keywords have increased by 2,016 positions in Google
  • 90+ interactions with potential customers through Facebook Remarketing

The Bonfire team would like to say a big thank you to Scott Rawson and the team at Instant Products Group for their ongoing support and loyalty. To discover how a sea container can be transformed into fully functional space, visit the Instant Sea Containers website.  To learn about the company’s other product and service offerings, visit Instant Offices and Instant Toilets and Showers.

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HOW TO HIRE A CREDIBLE SEO AGENCY

Posted on 8th Mar, 2017 by

Google released a document on Valentine’s day providing valuable insight into how brands should go about hiring an SEO agency, including guidelines on what to look out for and avoid when choosing and hiring an SEO specialist.

Included in this document was a video by Google’s Developer Programs Tech Lead, Maile Ohye. In the almost 12-minute video, Maile offers her advice on how to identify a legitimate SEO provider as well as what exactly constitutes ‘good’ (and bad) SEO. Curious to know which practices make the cut by Google? We’ve summarised the video below.

“An SEO’s potential is only as high as the quality of your business or website”

– Maile Ohye

GENERAL SEO HIRING PROCESS

Unfortunately, there are a number of SEO agencies out there who don’t play fair, often using illicit techniques in an attempt to manipulate search engines. These techniques, and the agencies that use them, should be avoided at all costs as Google does not easily provide ‘second chances’.

To avoid getting locked into a contract with one of ‘these’ SEO agencies, Google has provided an agenda to follow when interviewing and selecting an SEO provider. These are the steps Google recommends brands take when choosing an SEO:

STEP 1: Conduct a two-way interview – ask relevant questions to ensure they’re sincerely interested in you and the success of your business.

STEP 2: Check their references – the agency should offer you a list of clients willing to talk to you about their experience. If they can’t offer this, you should be cautious.

STEP 3: Request an audit – a good agency does their homework. Ask them to complete an audit, identifying any potential website issues and how they suggest to improve them, as well as what impact these changes are estimated to have on your digital campaign.

STEP 4: Decide if you want to hire – discuss with other decision makers within your business whether they think this agency is a good choice. Before deciding on an SEO agency, make sure all internal stakeholders are on board.

BONFIRE TIP:

You should leave your first meeting with a potential SEO agency feeling impressed and holding a proposal which indicates extensive research into both your company’s current position in the market, and your website.

ADVICE/KEY TAKEAWAYS:

In addition to the hiring process recommendations, Ohye also shared some useful insights on SEO basics as well as common misconceptions. Here are a few we found particularly agreeable and commonly find ourselves explaining to clients coming to us with limited search knowledge (or previous bad advice).

“SEO is not black magic” – SEO isn’t magic and it won’t work overnight. If an agency is promising instant rankings, avoid them, as they’re likely to be practicing bad SEO – this could cause irreversible long term damage to your domain and could greatly affect your digital standing with Google.

SEO suggestions should align with google best practices – ask the SEO to corroborate their strategy recommendations with supporting documents from Google e.g. an article from their help centre, a Googler response in their forum or a video (like this one).

Good SEO aims to improve the searchers’ entire experience – recommended changes should aim to not only create a search friendly site, but also a user-friendly site.

Quality SEOs will be genuinely invested in your business – they will be interested in learning about your business from a holistic stand point and genuinely care about your business goals, customers and other existing marketing efforts.

Good SEO takes time – allow 4 months to a year before you expect to start seeing real search results from strategy implementation. There are a lot of components in a good SEO strategy, and unfortunately no magic tricks to make them work faster.

An SEO’s potential is only as high as the quality of your business or website – investing in a user-friendly website will significantly help every SEO strategy implemented. You can’t build a home without a solid foundation.

“One of the biggest holdups to improving a website isn’t [the SEO’s] recommendation, but the business making time to implement their ideas.”

– Maile Ohye

IN SUMMARY…

The road towards finding a legitimate SEO agency is not an easy one. However, the outcome of your choice is vital to both the health of your campaign and business. These guidelines should help with the decision process and ensuring your business is left in capable hands.

You can watch the full video by Maile Ohye, titled How to Hire an SEO, here:

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Amanda Energy Website Launch

Posted on 18th Nov, 2015 by

Our latest client website is hot off the press and it’s a good one (but aren’t they all!)

As an alternative to the status quo, Amanda Energy provide an innovative energy delivery service to Western Australian businesses.

They needed a website that portrayed this uniqueness and we’ve just delivered.

AmandaEnergyResponsive

Judging by the feedback that Amanda Energy’s Marketing/Media Manager, Penny Grant, has provided, we’d say the client is pretty happy with the site too:

Bonfire were a pleasure to deal with. They catered for all our needs and opinions on the website and helped with direction along the way.

Would highly recommend for any business looking to increase their Google appearance and ranking.

Thank you Bonfire!!

You can visit the new Amanda Energy website here: http://amandaenergy.com.au/

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Trinity on Hampden Website Launch

Posted on 28th Aug, 2015 by

We’re excited to announce the launch of a brand new website for our client, Trinity on Hampden.

trinityonhampdenresponsive

Trinity on Hampden is a hidden gem in the middle of Nedlands. Within Trinity College, it offers affordable guest accommodation and a boutique conference centre.

They just needed a new website to promote their offerings and that’s where we came into the picture.

Stephanie was a pleasure to work with on this build and had some lovely feedback for us:

Working with Bonfire from the start has been an absolute pleasure. From my first conversation with Alex, who answered all my queries and assured me that Bonfire would go above and beyond to meet our expectations. To working with Elton and his team to design and get our website live. Elton was great to work with, he tackled everything with enthusiasm, insight and expertise. His response time and follow up was immediate which I valued greatly when trying to keep a project on schedule.
We highly recommend him and Bonfire as a company and look forward to working with you all on future projects.

 

You can see the new Trinity on Hampden website for yourself here: http://www.trinityonhampden.com.au/

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A-Fleet Website Launch

Posted on 18th Mar, 2015 by

Responsiveness was the overwhelming theme to our latest website launch for our client, a-fleet.

afleetresponsive

a-fleet’s customer base is always on-the-go and based all over Western Australia. When designing their new website, a mobile-friendly layout was paramount for visitors viewing the site anywhere across Western Australia – whether that be on a farm in the Wheatbelt or in the middle of a mine in the Pilbara.

Visit the new a-fleet website here: http://www.afleet.com.au/

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