There is a pending Apple iOS 14 privacy update (likely coming in the next month) which will prompt users to manually acknowledge whether they wish to allow Apps to track & share their private data.
Google Analytics 4: The New Generation of Analytics
In response to the dramatic changes in consumer expectations and behaviour, Google has sought to revolutionise the foundations of analytics on a broad scale. The new Analytics platform will build upon the foundation of the App + Web property launched late last year.
Harnessing the Power of First-Party Data in Digital Marketing
The industry is undergoing an evolution to deliver personalised and meaningful experiences without compromising privacy. This shift has been headlined recently by the change in usage of third-party data to first-party data.
Surepak offers an extensive range of packaging and business supplies to customers right around Australia in the medical, food, marine, waste, mining, and construction industries.
Google December 2020 Core Update
Google announced its third broad core algorithm update for 2020 via Twitter. The official rollout commenced at approximately 1 pm Eastern Time on Thursday, December 3rd 2020.
Google’s Privacy Playbook: Preparing for the Future of Digital Marketing
Rising privacy concerns have influenced key players in data technology and government regulations to design a more secure digital experience for users. The recent pandemic prompted a rapid change to virtual life, increasing consumer concern on the use of personal information via website data collection.
Bonfire Raises Over $3k for Movember
Movember is the leading charity movement working to spread awareness and support for men’s mental health, suicide prevention, prostate, and testicular cancer. The movement encourages participants to challenge themselves by electing to grow a moustache, or ‘mo your own way’ through a variety of fitness-based goals.
State of Social ‘20 Recap
Last week Bonfire had the exciting opportunity to join Perth's bright marketing community as a sponsor for State of Social. Hosted at Optus Stadium, this year’s event was a little bit different showcasing a hybrid mix of virtual and live speakers.
Celebrating WA Marketing Success Event Insights
Perth’s marketing community gathered at Fraser’s Restaurant to hear three of WA’s leading brands in a panel-led breakfast on how they adapted their marketing strategies and focused on their customers during the pandemic.