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Aqua Shades

Aqua Shades has been Perth’s trusted shades specialist for over 17 years. However, their existing website and digital marketing strategy didn’t reflect this level of quality and professionalism.

  • 20

    Keywords ranking on Page 1 of Google, 8 of which are ranking in position 1.

  • 1,876

    Organic sessions in the last 6 months with a 9% increase, year on year.

  • 110

    Tracked calls since call tracking was implemented, 78% which are first-time callers.

Results as of July 2018.


Aqua Shades asked Bonfire to assist them with overhauling their website and growing their business online. They had four important goals:

  1. Create a website that would be both functional and memorable
  2. Present imagery and information in an engaging way on the website
  3. Increase traffic to the new website
  4. Convert more customers online
Continual growth has been seen in the business and we’ve received great feedback with the website.
Adrian Cobley, Manager


To achieve Aqua Shades digital marketing goals, Bonfire created a brand-new website and search engine optimisation (SEO) strategy. Since going live the newly designed and developed website has performed incredibly with big increases in traffic and new enquiries. While the SEO campaign has improved Aqua Shade’s brand profile and performance on Google.

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