CurtainWorld
CurtainWorld is Western Australia’s premier supplier and manufacturer of contemporary window furnishings. To improve their digital presence and grow their business, they turned to Bonfire.
63.5%
Issue
Following new ownership of the business, Dion for Brides approached Bonfire to revive their digital marketing strategy. Based in North Perth and operating within the competitive bridal industry, they wanted to grow their visibility online to increase boutique bookings and sales. As their low rankings on Google inhibited their ability to be seen by their ideal clients.
Methodology
After listening to the client’s pain points, Bonfire’s search specialists created and implemented an aggressive SEO strategy to achieve their digital marketing goals. Following in-depth data analysis, an untapped opportunity was identified to effectively target relevant keywords. This enabled the boutique to surpass their rivals and dominate Google search results.
"As a small business owner, it is with great trust we have given the important task of SEO to Bonfire. From the quality of service we have received, I am confident that we have chosen the right direction for our business. I have consistently felt that Hayley and her team are working diligently behind the scenes to meet our business goals.”
Results
As a result of the SEO campaign, Dion for Brides have successfully increased lead generation and bookings made through their website. Not only did organic traffic improve by 24% year on year, organic conversions have risen by 88% since the campaign’s inception. The business’s return on investment has been significant too, increasing by over 300% for every $1 spent on digital marketing. Lastly, 20 keywords now rank on Page 1 of Google and 9 of these rank in the first three positions. These achievements have exceeded Dion for Brides expectations and enabled them to cement their position as one of Perth’s premier bridal boutiques.
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