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Dion for Brides

Dion for Brides is recognised as one of Australia’s leading bridal boutiques. They have built a reputation on exceptional customer service and offering the brides of Perth an extensive, handpicked collection of the finest designer bridal gowns from across the globe. To explore their full potential online, they engaged Bonfire in 2018.

  • 88%

    Increase in organic conversions since campaign inception

  • 24%

    Growth in organic traffic, year on year

Results as of March 2020.

Issue

Following new ownership of the business, Dion for Brides approached Bonfire to revive their digital marketing strategy. Based in North Perth and operating within the competitive bridal industry, they wanted to grow their visibility online to increase boutique bookings and sales. As their low rankings on Google inhibited their ability to be seen by their ideal clients.

Methodology

After listening to the client’s pain points, Bonfire’s search specialists created and implemented an aggressive SEO strategy to achieve their digital marketing goals. Following in-depth data analysis, an untapped opportunity was identified to effectively target relevant keywords. This enabled the boutique to surpass their rivals and dominate Google search results.

"As a small business owner, it is with great trust we have given the important task of SEO to Bonfire. From the quality of service we have received, I am confident that we have chosen the right direction for our business. I have consistently felt that Hayley and her team are working diligently behind the scenes to meet our business goals.”
Lisa Selman, Owner of Dion for Brides

Results

As a result of the SEO campaign, Dion for Brides have successfully increased lead generation and bookings made through their website. Not only did organic traffic improve by 24% year on year, organic conversions have risen by 88% since the campaign’s inception. The business’s return on investment has been significant too, increasing by over 300% for every $1 spent on digital marketing. Lastly, 20 keywords now rank on Page 1 of Google and 9 of these rank in the first three positions. These achievements have exceeded Dion for Brides expectations and enabled them to cement their position as one of Perth’s premier bridal boutiques.

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